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September 10, 2020
Richmond Marathon to offer groundbreaking timing solution for participants in 2020
RICHMOND, VA – The 2020 Richmond Marathon, which had previously announced plans to offer a socially distanced in-person event from November 7-November 22, is now partnering with RunSignup to give participants a groundbreaking timing solution that will provide official results on a USA Track & Field (USATF) certified course. This...
August 27, 2020
Next Phase of The IRONMAN Virtual Club Launches with 2020 IRONMAN VR World Championship Celebration and Five-Week IRONMAN VR Kona Series Build Up
TAMPA, Fla. (August 27, 2020) — Building upon the success of the IRONMAN® Virtual Racing Series and in celebration of the IRONMAN World Championship®, IRONMAN has launched a five-week-long IRONMAN VR Kona Series that will take athletes on a training journey that culminates in a virtual full-distance IRONMAN race, to...
March 24, 2020
New Name, Same Great Race: The Great Pumpkin Run Undergoes Name Change
NEW YORK - The popular, award-winning fall race formerly known as The Great Pumpkin Run has undergone a name change for the 2020 fall race season. Coming off a successful, 20 race season, including a Virtual Run that had over 18,000 participants, the family-friendly 5K is now Gourdy’s Pumpkin Run,...
August 27, 2020
Abbott World Marathon Majors Launches Global Run Club
The Abbott World Marathon Majors Global Run Club launched today, providing a virtual platform for the global community of marathon runners to connect, challenge and celebrate. The club wants to provide runners around the world with a community where they unite, inspire and cheer on each other. The platform allows...
September 1, 2020
Meet the Future of Sneakers: The Deckers X Lab K-ST 21
GOLETA, Calif. - September 1, 2020 - Deckers X Lab, the innovation department of Deckers - owner of HOKA ONE ONE®, UGG®, Teva®, Koolaburra by UGG®, and Sanuk® - today announces the launch of the K-ST 21 “hypersneaker,” a whole new breed of sneaker designed to make motion more efficient...
August 27, 2020
Paul Sherwen Project and ROAD iD Announce Limited Edition Wrist ID in Honor of the Late Paul Sherwen
NBC Sports commentator, Phil Liggett, and Paul Sherwen’s wife Katherine Sherwen, announced the launch of the Paul Sherwen Project, to honor Tour de France commentator and former professional cyclist, the late Paul Sherwen. The Paul Sherwen Project will serve to continue supporting the good that Paul was enacting in Uganda and across...
August 17, 2020
San Diego Padres Launch 2020 Friar 5k
SAN DIEGO – August 17, 2020 – The San Diego Padres are teaming up with EnMotive, producers of the Allstate Hot Chocolate 15k/5k series, to launch the first ever Friar 5k Virtual Race. All participants will receive a commemorative 2020 Friar 5k Goodie Bag featuring Padres-branded swag and themed 5k...
February 19, 2020
iFit Trainer Ashley Paulson Qualifies for the 2020 Olympic Marathon Trials, Bringing Elevated Expertise to iFit Members
(Logan, UT) - February 19, 2020 - iFit Trainer Ashley Paulson will compete in the 2020 Olympic Marathon Trials in Atlanta, Georgia on February 29, 2020. Paulson, an accomplished ultrarunner, triathlete, and marathon runner with a personal best time of 2:36:01, is a favorite among iFit members on both treadmill...
September 3, 2020
Largest Community Turkey Trot in History Encourages Participation from All Event Companies
(Chicago, IL) – EnMotive is excited to announce the launch of the largest community turkey trot in history and has opened up participation to all event and non-profit organizations. EnMotive is the only organization in endurance sports that provides full-service, turnkey solutions for virtual events; including registration, fundraising, results, photos,...
August 24, 2020
IPF and World OCR Agree to Historic Partnership
Lausanne, Switzerland (August 24, 2020): The International Parkour Federation (IPF) and World OCR announced today that they have agreed to a single, collaborative governance framework to further the development and growth of Obstacle Sports worldwide. A Memorandum of Understanding (MOU) was signed by both parties citing key priorities and steps...
July 31, 2020
Barebells Protein Bars Expands to Trader Joe’s Locations Nationwide
LOS ANGELES (July 31, 2020) – Barebells– the best-selling, high-in-protein, no added sugar* protein bar brand – is hitting Trader Joe’s locations nationwide. The popular Cookies & Cream and Caramel Cashew flavors can be found on store shelves this August as a part of the brand’s coast-to-coast growth initiatives and...
September 10, 2020
Sporting Event Production Company, RaceSLO, is FOR SALE
SAN LUIS OBISPO, Calif. – (September 10, 2020) – RaceSLO, one of the most successful endurance sports production companies in California, is looking to transition leadership into new hands. Founded in 2007, RaceSLO has successfully grown into the largest participatory sporting event producer on California’s Central Coast and a highly...
September 15, 2020
Austin Pole Vault and Starky’s FA.S.T. Camp Unite to Support Military Athletes
US Military Endurance Sports (USMES) Boulder, CO – Sept 15, 2020 – Austin Pole Vault and Throw co-founder Brandon Frye first met Andrew “Starky” Starykowicz when the Frye family provided host housing for CapTex Tri. “I brought my wife and three girls to watch Andrew race,” said Frye, “and the...
August 27, 2020
Skirt Sports, Inc Acquired by ZOOMA Women’s Race Series
ZOOMA Women’s Race Series, known for their stunning race medals and destination races, is proud to announce that Skirt Sports, the originator of the running skirt, is joining the family. Both brands were on the early cusp of the unprecedented growth wave of the women’s running movement and over the...
September 3, 2020
RACE RESULT tracing system TAVI successfully used at Swiss Economic Forum
RACE RESULT, global innovation leader in sports timing technology, celebrates a major success with its new TAVI solution. The system for contactless visitor management and contact tracing is being used this week at the Swiss Economic Forum, the leading business conference in Montreaux, Switzerland. With the help of RFID transponders,...
March 6, 2020
Ventum Partners with Former Pro Cyclist Christian Vande Velde
(Heber City, UT) Christian Vande Velde raced road bikes at the highest level throughout his professional career from 1998–2013, competing at the 2008 Summer Olympics and multiple iterations of the Tour de France and Giro d’Italia. Post-retirement, Vande Velde has built a second life in cycling through his role as...
August 19, 2020
Soul Focus Sports and Hustle Clean Announce Strategic Partnership
San Francisco, Calif. (August 19, 2020) – Hustle Clean, the premium active care brand formerly known as ShowerPill, has tapped San Francisco based Soul Focus Sports to engage the endurance industry with its products and socially-conscious initiatives. Founded by former athletes, and led by former NFL running back and CEO,...
September 7, 2020
Challenge North America announces new race for 2021: Challenge Miami
(Daytona Beach, FL) — CHALLENGENORTHAMERICA®- an organization led by athletes to help enhance race experiences for athletes and their families— has announced expansion efforts with an exciting new race to be held at the Homestead-Miami Speedway®. The CHALLENGEMIAMI™ Triathlon Festival of events weekend will be held March 12-14, 2021 as...
September 15, 2020
Swiss Performance Running Brand ‘On’ Launches Ground-Breaking Sustainability Initiative With The Shoe You’ll Never Own
On launchesworld-firstsubscription service, Cyclon, to drive zero waste in sportswear Subscription service incentivizes customers to participate in recycling program First Cyclon offering to be fully recyclable high-performance running shoe made from bio-based materials For a deposit of $29.99, customers can sign-up for Cyclon today at on-running.com/cyclon ZURICH, Switzerland, September 15,...
August 12, 2020
ROUVY Announces New Subscription Price Plan and Limited Lifetime Offer!
ROUVY’s platform enables fun and realistic virtual riding and racing experience using the mixed/augmented reality simulation technology that overlays 3D objects over real-life video footage. In the nearly two years that ROUVY AR has been released to the public, ROUVY has rolled out over 130 AR routes, new avatars with...
March 10, 2020
Professional Ultrarunner Amanda Basham Signs with rabbit
Santa Barbara, California - Amanda Basham is the latest addition to the rabbitPRO team after she recently signed with the cutting-edge running apparel brand rabbit. With top results at some of the world’s most prestigious mountain-ultra-trail races in recent years, Basham brings her speedy experience to a talent-laden rabbit squad...
July 29, 2020
BOCO Gear Releases X Performance Face Mask Collection for Athletes
Boulder, CO - July 29, 2020. BOCO Gear, the industry leader in custom performance gear and accessories, releases BOCO X Performance Mask, an updated, lighter version of the original BOCO Face Mask specifically designed to fit the needs of athletes. Constructed of two layers of durable knit performance fabric, the...
September 9, 2020
The Pro’s Closet Closes $12M Growth Investment, Co-led by Edison Partners and Foundry Group
(Boulder, CO - September 9, 2020) - The Pro’s Closet (TPC), the world’s largest and most trusted brand in pre-owned cycling, has raised $12 million in strategic funding led by Foundry Group and Edison Partners. Ridgeline Ventures and existing private investors also joined the round. The latest round of funding...
September 8, 2020
Sasquatch Racing Launches The Haunted Bay Area Run Tour; an Interactive Virtual Event Like No Other
San Francisco, CA (September 8, 2020)– Sasquatch Racing, the production company behind The Sasquatch Scramble, The Rattlesnake Ramble, and The Krampus Cross Country 5K/10K (& Brewfest) is rolling out their first ‘Virtual 2.0’ event, The Haunted Bay Area Run Tour. The event launches on September 8 and runs through November...
September 9, 2020
RunSignup’s Biannual Registration Market Analysis Reviews Impact of COVID-19
Moorestown, NJ – RunSignup | GiveSignup released their biannual Registration Market Analysis, an effort to evaluate the true state of the endurance market in an industry without a comprehensive aggregator for data. The report builds a three-dimensional view of the marketplace, with a snapshot of major news in the industry...
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