June 2, 2026

Asics Ventures Formalizes Annual Pitch Program

Asics Ventures Corporation, Asics’ corporate venture capital arm, announced the launch of Kenzen, an annual business pitch competition. Asics has hosted seven pitch programs globally since 2017, and Kenzen formalizes the initiative as an annual event. The inaugural event will be held on October 22, 2026, from 4:00 p.m. to...

June 2, 2026

Independence Day Events Celebrated 250th Anniversary Through Magic Race Swag

/ENDURANCE SPORTSWIRE/ - Independence Day races are a staple of the American race calendar. But 2026 is different: America's 250th anniversary means race directors are looking for ways to make this year's event feel bigger than usual — something participants will remember specifically because of the occasion. Two events this...

June 2, 2026

ADDRA Labs Appoints Olympian Ryan Bolton as High Performance Advisor

New York, NY — June 2, 2026 /ENDURANCE SPORTSWIRE/ - ADDRA Labs, the endurance recovery nutrition company behind the first leucine-optimized protein bar built for triathletes, cyclists, and runners, today announced the appointment of Ryan Bolton — Olympian and Director of High Performance for USA Triathlon — as the company’s...

June 2, 2026

Nike Expands Portland Marathon Sponsorship to Support More Athletes*

PORTLAND, Ore. (June 2, 2026) /ENDURANCE SPORTSWIRE/ – The Portland Marathon has announced a renewal of its partnership with Nike, as the event’s official footwear and apparel sponsor. This will be the brand’s second year serving as an official sponsor, with year two introducing monthly long runs in partnership with...

June 2, 2026

14th Annual Kaiser Permanente Baltimore Ten Miler Returns to Druid Hill Park on June 6

BALTIMORE, Md. (June 2, 2026) /ENDURANCE SPORTSWIRE/ – Corrigan Sports Enterprises (CSE) will host the 14th Annual Kaiser Permanente Baltimore Ten Miler will return to Baltimore on Saturday, June 6, 2026, bringing more than 3,000 participants from 32 states to Druid Hill Park, home of the Maryland Zoo. The race...

June 2, 2026

BikeInsure Launches “Buzzy” AI — The Smart Bike Insurance Advisor for Cyclists

WASHINGTON, DC (June 2, 2026) /ENDURANCE SPORTSWIRE/ — BikeInsure today announced the launch of Buzzy™ — the Bike Insurance Advisor, an AI-powered educational experience designed to help cyclists better understand bicycle and e-bike insurance coverage before and after enrollment. Integrated directly into the BikeInsure website experience and developed using Claude...

June 1, 2026

People Abandon Fitness Routines as They Get Older, Study Finds

It’s no secret the fitness and wellness industry obsesses over acquiring younger members, but a new longitudinal study makes the case that what happens to the 55-year-old deserves equal attention, and reveals the opportunities that exist for fitness operators. So finds the HABITAT study (How Areas in Brisbane Influence Health...

June 1, 2026

Barkley Marathons creator Laz Lake completes his epic trek across America

He’s the man who has created two of ultrarunning’s most infamous formats and over the weekend Lazarus Lake – real name Gary Cantrell – completed an incredible endurance challenge of his own. The fiendish Barkley Marathons was his first creation. Known as ‘The Race That Eats Its Young’,  just 20 different people – including one...

June 1, 2026

How Wordle could help you snag a new personal best

Are you ready to revamp your pre-race warmup routine? You’re probably already doing the usual strides, high knees and dynamic stretches, but a new study suggests that it might also be worth doing a quick brain teaser or puzzle before you toe the line. Researchers from the University of Birminghamrecently...

June 1, 2026

Fleet Feet Opens New Naples Store, Expanding Southwest Florida Reach

NAPLES, Fla., and Carrboro, N.C. (June 1, 2026) /ENDURANCE SPORTSWIRE/ — Fleet Feet, the nation’s largest franchisor of running specialty stores with more than 285 locally owned and operated locations, today announced the opening of Fleet Feet Naples, owned and operated by Brian and Janene Urichko. The store is located...