News Topics
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February 1, 2024
Vittoria Launches Corsa PRO Speed, the fastest tire made even faster
BENTONVILLE, (AR) 02/01/2024 /ENDURANCE SPORTSWIRE/ – Vittoria is excited to announce the launch of our latest innovation in the Corsa cotton tires family, the Corsa PRO Speed. Designed specifically for time trials and triathlon, this cutting-edge tire promises to revolutionize the racing experience of pro riders and performance-oriented amateur riders. The...
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February 1, 2024
Colnago C68 Gravel
We are pleased to introduce you to the C68 Gravel, the model that will complete the C68 platform. The C68 Gravel is the ultimate gravel bike, a masterpiece that embodies the perfect fusion of Colnago technology and timeless Italian craftsmanship, seamlessly continuing the legacy of excellence, beauty and performance embodied...
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February 1, 2024
SHIELD Tape to be the Official Sport and Athletic Tape Partner of Tough Mudder US
BOSTON, MASS. (02/01/2024) /ENDURANCE SPORTSWIRE/ – Tough Mudder, the global extreme fitness brand, announces that SHIELD HEALTH AND FITNESS will become the official tape of Tough Mudder. As an official sponsor, SHIELD will offer their world-class portfolio of athletic tapes and wraps to participants at all 2024 Tough Mudder events. As...
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February 1, 2024
Brooksee Taps Phil Dumontet as New CEO
SALT LAKE CITY, Utah /ENDURANCE SPORTSWIRE/ – Brooksee, the endurance event production and service company behind the Las Vegas Marathon, Portland Marathon, Mesa Marathon and REVEL Race Series, has announced the hiring of Phil Dumontet as their new CEO. In this new role, Dumontet will guide the strategic development of Brooksee’s...
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January 31, 2024
Altra Announces Expansion of the Timp Family with the New Timp Hiker, Timp Hiker GTX and updated Timp 5
DENVER, Colo., (January 31, 2024) /ENDURANCE SPORTSWIRE/ - Altra, a leading innovator in performance running, today announced the expansion of the Timp collection to include the new Timp Hiker and updated Altra trail running favorite the Timp 5. “The Timp has been a top choice and beloved trail running shoe...
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January 31, 2024
Motiv Announces Nationwide Partnership with Runna
Huntington Beach, California – January 31, 2024 /ENDURANCE SPORTSWIRE/ – Motiv Running, a leader in organizing premier running events, today announced a new partnership with Runna, the top-rated running training app. This collaboration will debut at the upcoming Shamrock Run Portland in March and include 12 world class events from Philadelphia to...
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January 31, 2024
What Does Red Bull’s 51% Stake in Bora-Hansgrohe’s Parent Company Mean for International Cycling?
Professional cycling almost saw two of its largest teams merge and compete, as on Soudal-Visma. The spark fizzled out in this deal, but come 2024, the face of cycling may just be undergoing its first major change. Energy drink and marketing mogul Austrian company Red Bull is all set to...
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January 31, 2024
USA Triathlon Partners with The Feed to Fuel Athletes
COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – USA Triathlon is happy to announce a new partnership with The Feed, an online marketplace boasting 300+ brands of sports nutrition. The partnership kicks off in 2024 and will provide USA Triathlon members with an $80 credit to TheFeed.com when they join the USA Triathlon program to...
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January 31, 2024
Ultimate Endurance Test Added to Marathon Weekend: Oxford Athletic Club Pittsburgh 4-Mile Fitness Challenge Moves Beyond Running and Walking
PITTSBURGH /ENDURANCE SPORTSWIRE/ – P3R has unveiled a new thrilling, adrenaline-pumping fitness challenge for the 2024 DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events. Limited to 500, the Oxford Athletic Club Pittsburgh 4-Mile Fitness Challenge will test participants’ full body endurance through a series of six fitness challenges. These feats will...
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January 31, 2024
Ex-Strava Engineering Leader Unveils Movemint: The Platform for Athletic Events
SAN FRANCISCO - 01/31/24 /ENDURANCE SPORTSWIRE/ – Movemint, founded by ex-Strava Engineering Leader Zack Isaacs, is proud to announce the official launch of its revolutionary event management platform. With the mission of empowering race directors, timers, and athletes, Movemint believes that by creating an easy-to-use event management platform that celebrates achievement,...
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January 31, 2024
International run travel experts Marathon Tours & Travel acquires Kangaroo Island Marathon
January 31, 2024/ENDURANCE SPORTSWIRE/ – Kangaroo Island lies 14km off the mainland of South Australia, a short 90-minute drive from the city of Adelaide. Kangaroo Island was recently named one of the top ten travel destinations in the world by Lonely Planet and the New York Times. One third of the island...
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January 31, 2024
Doping-approved “Enhanced Games” receives millions in financial backing
The man behind the doping-enthused Enhanced Games, Aron D’Souza, has revealed he received millions of dollars in financial backing for his entrepreneurial idea a year and a half before his first planned Games in the summer of 2025. In an interview with Sifted magazine, D’Souza revealed that he has teamed up with...
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January 31, 2024
CLASH Endurance Miami to Host First Event of new 2024 PTO Tour
/ENDURANCE SPORTSWIRE/ - Today, CLASH Endurance and PTO, (Professional Triathletes Organization), announces their collaboration for the 2024 event season at CLASH Endurance Miami weekend taking place at the Homestead-Miami Speedway in Florida, March 9-10. In addition to a variety of CLASH Endurance race offerings scheduled during the festival-style weekend, PTO...
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January 31, 2024
Fuel Goods Teams Up with Another Mother Runner to Launch a Hysterical Valentine’s Day Box for Runners
/ENDURANCE SPORTSWIRE/ – Fuel Goods, the newest sports nutrition marketplace, and Another Mother Runner, a leading community for runners, have joined forces to launch a limited-edition Valentine’s Day box that is sure to make any runner’s heart race. The duo, known for their comedy, have put a hilarious twist on...
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January 31, 2024
Raleigh, North Carolina, Endurance Sport Nutrition Researcher and clinician Dr, Mikki Williden joins SFuels
/ENDURANCE SPORTSWIRE/ – SFuels proudly welcomes the appointment of Dr. Mikki Williden as Director of Nutrition, solidifying the company's dedication to popularizing the RIGHT FUEL RIGHT TIME® approach in mainstream sports nutrition. In collaboration with the SFuels team, Dr. Williden will contribute to the ongoing delivery of high-quality products and...
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January 31, 2024
First US pro team announced at GP New York City
NEW YORK CITY, January 31, 2024 /ENDURANCE SPORTSWIRE/ – The inaugural UCI 1.2 men elite pro race Gran Premio New York City will be held on May 19, 2024 on the same course and same day as the 12th annual mass participation race Michelob ULTRA GFNY World Championship NYC. The teams...
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January 30, 2024
PTO Announces Blockbuster Eight-Stop 2024 Calendar. Relaunching As The T100 Triathlon World Tour
London, UK/ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation (PTO) and World Triathlon have announced today a significant relaunch of the PTO Tour, with 40 of the world’s highest ranked athletes competing in an expanded 2024 calendar that will feature eight races and will be known as the T100 Triathlon World...
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January 30, 2024
First Olympic Esports Games could arrive in 2025
"Next year or 'by 2026 at the latest'," International Olympic Committee (IOC) President Thomas Bach told Xinhua Sports last Monday. That's the date being considered for the first Olympic Esports Games, which Japan is bidding to host and where "artificial intelligence will play an important role". The steps we have...
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January 30, 2024
Your Brain Doesn’t Want You to Exercise
If the benefits of physical activity were distilled into a pill, everyone would be on it. Studies show that moving improves nearly every aspect of health: boosting sleep, strength, and mental well-being while slashing the risk of chronic conditions and premature death. What’s more, studies show that exercise has a...
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January 30, 2024
Gympass Hits 2.6M Subscribers as Corporate Wellness Demand Grows
Gympass reached a staggering 2.6 million subscribers in the month of January, when many consumers typically turn towards wellness and fitness initiatives, and over 400 million cumulative employee check-ins across its partner network. The corporate wellness platform also reports that it grew its customer base to over 15,000 in 2023,...
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January 30, 2024
How to Watch: 2024 US Olympic Trials Marathon | Track and Field
Here's how to watch the 2024 US Olympic Trials Marathon on FloTrack. The 2024 US Olympic Trials Marathon starts on Feb 3, 2024. Video footage from the event will be archived and stored in a video library for FloTrack subscribers to watch for the duration of their subscription. Flotrack
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January 30, 2024
Improving fitness may be linked to a 35% lower risk of prostate cancer, study finds
Plenty of research has linked regular exercise to a lower risk of cancer, but a new study suggests that getting into better shape could reduce the risk of prostate cancer in particular, a diagnosis that around 113 out of every 100,000 men get every year in the U.S. The research,...
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January 30, 2024
U.S. Olympic Marathon Trials unveil huge prize pool
We are less than a week away from one of the most exciting pre-Olympic qualification events: the 2024 U.S. Olympic Marathon Trials (on Feb. 3). Not only will the top three men and women have the opportunity to represent Team USA in the marathon at the 2024 Paris Olympics, they...
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January 30, 2024
Miami Marathon finisher medals spark airport security concerns
Finishers of the 2024 Miami Marathon on Jan. 28 were warned, but still, hundreds of participants went home without their medals when the TSA (Transportation Security Administration, for Canadians) confiscated the medals, likening them to deadly ninja throwing stars. The 2024 medal is shaped like a golden sun with the...
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January 30, 2024
Cycling Time Trials (CTT) unveils 2024 calendar with National Championship details
30th January 2024 /ENDURANCE SPORTSWIRE/ – Known as ‘the race of truth’ because there’s nowhere to hide, no wheel to sit on and no bunch to draft behind, time trialling is the purest form of bike racing: it’s just you against the clock. How fast can you complete the course? In...