SHIELD Tape to be the Official Sport and Athletic Tape Partner of Tough Mudder US

February 1, 2024

SHIELD Tape brings their American-made products to Mudder Nation for training, course domination, and recovery.

BOSTON, MASS. (02/01/2024) /ENDURANCE SPORTSWIRE/ – Tough Mudder, the global extreme fitness brand, announces that SHIELD HEALTH AND FITNESS will become the official tape of Tough Mudder. As an official sponsor, SHIELD will offer their world-class portfolio of athletic tapes and wraps to participants at all 2024 Tough Mudder events. As an added bonus, Spartan racers can also expect to see SHIELD Tape at select 2024 Spartan races.

“We are excited to have SHIELD Tape – an industry leader in performance tapes such as Kinesiology Tape – as a new partner of Tough Mudder in the US. They are a true made-in-America story, and their brand shares the same drive for innovation and dedication to hard work as Tough Mudder. The Mudder Nation will now be able to take on the course more prepared and with than ever with SHIELD’s top-of-the-line products, such as their Turf Tape™ and Reflex Finger Tape ™. SHIELD Tape goes beyond conquering the course and provides participants with top-of-the-line recovery and kinesiology products as well,” said Ian Lawson, VP of Global Partnerships at Tough Mudder.

Mudder Nation can expect to see SHIELD Tape on-site in Festival at all 2024 Tough Mudder US events. SHIELD Tape representatives will be there to provide all participants the opportunity to prep for the course and/or recover afterward with expert product recommendations and applications. Spartan racers will also have access to SHIELD Tape’s expertise at select races throughout the year. The partnership with SHIELD Tape also includes integration on Tough Mudder’s digital platforms and social media channels. As an added bonus, SHIELD will make exclusive product offers, discounts, and more available throughout the year for Mudder and Spartan athletes training and recovering through the busy and exciting 2024 season.

“SHIELD is extremely excited to be partnering with Tough Mudder and bringing our products to help athletes around the country this year.” Said Joshua Key of SHIELD Communications. “SHIELD employees include Tough Mudder veterans and trifecta athletes, and to be able to support the fitness journeys of many more in the OCR community is an honor we will not take for granted. We know that training for these events is tough and is a real commitment. The right selection of tapes will not replace that dedication, but will support every athlete in pursuing their goals of better health and overcoming new challenges.”

About Tough Mudder

Founded in 2010, Tough Mudder is a leading global sports and active lifestyle brand that creates the world’s most extraordinary adventures and champions the power of teamwork. With more than 6 million participants, the company hosts more than 130 challenges (Tough Mudder 3-5+ miles and Tough Mudder 10+ miles) and endurance (Tough Mudder Infinity, Toughest Mudder and World’s Toughest Mudder) events annually in 10 countries. The company’s content studio fuels a global movement of people who work together to uncover their hidden potential, providing millions of engaged online brand enthusiasts with wellness, nutrition, and inspirational content delivered daily across social and digital platforms. More than 500,000 new participants are welcomed to the global Tough Mudder community every year. The company is part of the Spartan global family of extreme endurance properties, for more information, visit  www.toughmudder.com.

About Spartan

Spartan is a global experiential sport and wellness brand with a 10 million+ strong community. We create transformational experiences, products, and content to help people, companies, and teams tear down boundaries and expand what they believe possible. Spartan combines large-scale global events with a dynamic digital content and community platform. With 250 events across more than 40 countries on six continents, Spartan is the world’s leading extreme wellness and endurance brand. Visit spartan.com for more information and registration.


Shield Health and Fitness (www.shieldHealthandFitness.com) is a made-in-USA athletic tape brand. SHIELD makes tapes in the USA from ingredients hand-selected from around the world to meet the needs of every athlete for virtually every sport. From the Olympic competitor to the Championship ring-holder to someone picking up a barbell or set of weights for the very first time, SHIELD is there to help the athlete Train, Protect, and Recover. SHIELD’s commitment to quality, consistency, and ethical manufacturing makes them unique in the tape world. SHIELD products are available on Amazon and at https://www.shieldhealthandfitness.com/shop.

Tough Mudder Contact

Ian Lawson


SHIELD Tape Contact

Joshua Key