Raleigh, North Carolina, Endurance Sport Nutrition Researcher and clinician Dr, Mikki Williden joins SFuels

January 31, 2024

Endurance sports nutrition researcher and clinician, Dr Mikki Williden joins SFuels as their director of Nutrition – to bring the RIGHT FUEL RIGHT TIME approach to mainstream sports-nutrition science.

/ENDURANCE SPORTSWIRE/ – SFuels proudly welcomes the appointment of Dr. Mikki Williden as Director of Nutrition, solidifying the company’s dedication to popularizing the RIGHT FUEL RIGHT TIME® approach in mainstream sports nutrition. In collaboration with the SFuels team, Dr. Williden will contribute to the ongoing delivery of high-quality products and educational materials, solidifying the company’s leadership position in this dynamic segment.

In just five years, SFuels has emerged as a formidable force challenging the traditional high-sugar/high-carbohydrate nutrition ethos in sports science. The company has successfully introduced the industry’s most innovative nutrition stack for aerobic development, threshold, and Vo2Max endurance performance. Despite being a newcomer, SFuels products have made a significant impact, contributing to world records, three world championships, an Olympic medal, a Superleague series champion, and a USATF 100-mile road champion.

Dr. Mikki Williden expressed her enthusiasm, stating, “I have been super excited to watch the growth and development of SFuels and their leadership in the Right Fuel Right Time approach to sports nutrition. Philosophically, their approach is well aligned with my own clinical and personal practices, and importantly, my doctorate and research I have been involved with on carbohydrate manipulation, and nutritional approaches to world-class performance.”

SFuels Founder, Leighton Phillips said, “We are super excited to work more closely with Dr Williden as we continue innovation and product development supporting the RIGHT FUEL RIGHT TIME® approach to endurance nutrition. We look forward to Dr Williden helping us share the science more broadly as we challenge the industry narrative pushing for higher and higher consumption of carbohydrates, and ignoring the growing body of work on sports science substrate oxidation, metabolic and gut health.”

SFuels CEO and General Manager, Nicole Phillips said, “Dr. Williden is a valuable addition to the SFuels team, bringing a wealth of experience from both her carbohydrate manipulation research, and clinical practice support mens, and womens metabolic health. Her expertise complements the world-class application of the RIGHT FUEL RIGHT TIME® approach by supercoach, researcher and SFuels board member, Dr. Dan Plews. We are thrilled to have industry thought-leading researchers in performance physiology, and nutrition with Dr Plews and Dr Williden in the SFuels team. “We’re not stopping here either, as we continue discussions with other industry thought-leaders passionate about SFuels RIGHT FUEL RIGHT TIME® approach – so there’s more to come from us.”, Phillips said.

For more information please visit: https://www.sfuelsgolonger.com/products/revival

About SFuels

SFuels was founded in 2018 by Leighton and Nicole Phillips and is committed to providing clean nutrition products that provide the RIGHT FUEL at the RIGHT TIME® for both optimum endurance, longer-lasting performance and peak health. The company emphasizes providing wholesome ingredients for performance in the moment and for long-term health and wellness. The SFuels product line has been meticulously formulated for use during low and high-intensity training-racing. All SFuels products are gluten-free, with no artificial flavors, colors or sugar alcohols. For more information please visit: https://www.sfuelsgolonger.com/products/primed or contact Nicole Phillips CEO and General Manager at 919 670 8451 |np@sfuelsgolonger.com