April 18, 2025

ROKA Multisport announces multiyear partnership with Chelsea Sodaro, IRONMAN World Champion

[Park City, Utah] – April 18, 2025 – ENDURANCE SPORTSWIRE - ROKA Multisport, a leader in performance swim, bike, and run apparel and equipment, is thrilled to announce an official partnership with Chelsea Sodaro, the 2022 IRONMAN World Champion. Chelsea was the first rookie world champion since Chrissie Wellington and...

April 18, 2025

Revel Bikes Closes Down Just Days After Debuting New Rides

Colorado-based Revel Bikes is going out of business, a sales manager for the company confirmed to GearJunkie on Friday. The news comes just days after Revel debuted three new bicycles at Sea Otter, one of the bike industry’s biggest annual events. Gear Junkie

April 18, 2025

No Tariffs, No Delays, Just Better Race Days: Customizable Alternaatives to Safety Pins—Located in the USA

San Ramon, CA (April 18, 2025) /ENDURANCE SPORTSWIRE/  – As race season heats up and international shipping issues continue to create delays and added costs for event organizers, BibBoards is standing strong as a locally-owned, California-based company that’s redefining the runner experience—tariff-free, hassle-free, and safety pin-free. Founded in San Ramon,...

April 18, 2025

Reflo Take To The Pitch As Official Team Wear Partner of Luton Town FC

(April 18, 2025) /ENDURANCE SPORTSWIRE/ - Reflo, the sustainable performancewear brand, has been announced as the Official Team Wear Partner of Luton Town FC in a landmark deal for the upcoming 25-26 season and beyond. This partnership marks a significant step forward in sustainable sportswear, with Reflo taking to the...

April 18, 2025

Christie Clinic Illinois Race Weekend Gives Back to Local Community Ahead of Annual Race

CHAMPAIGN, Ill. (April 18, 2025) /ENDURANCE SPORTSWIRE/ — The Christie Clinic Illinois Race Weekend will be hosting its 16th annual Race Weekend April 24 to April 26, and has announced updates on community engagement and giving initiatives as this year’s event approaches. Some of these initiatives include providing complimentary entries,...

April 18, 2025

UCAN Launches Salted Caramel Edge + Caffeine

Hamden, CT (April 18, 2025) /ENDURANCE SPORTSWIRE/ – UCAN, the leader in steady-release energy for athletes, is redefining race-day fueling once again with the launch of its newest innovation: Salted Caramel Edge + Caffeine. Delivering 75mg of caffeine and powered by LIVSTEADY®, UCAN’s proprietary, slow-release energy technology, the new gel...

April 17, 2025

Trek tells retailers of immediate price increases

Trek and Electra retailers were informed Thursday by email that bike prices for most models will rise immediately because of the 10% tariff surcharge announced April 2, increasing costs "to a level that needs to be addressed." Bicycle Retailer

April 17, 2025

Nike and Hyperice Will Release Their $900 Recovery Boots in May

The Nike x Hyperice Hyperboot will release in May, allowing athletes to experience heat and a dynamic air-compression massage without being confined to a seat. Footwear News

April 17, 2025

Sprint finish at second Michelob Ultra GFNY Miami

New York City (April 17, 2025) /ENDURANCE SPORTSWIRE/ - Miami hosted the second edition of Michelob Ultra GFNY Miami this past Sunday. The completely flat and fast long racecourse was 70.7 miles with start and finish at the Miccosukee Casino & Resort. Under ideal weather conditions, the race kicked off...

April 17, 2025

iTAB and Ahotu Celebrate one year partnership – Bringing personalised medal products to thousands of global runners

April 17, 2025 /ENDURANCE SPORTSWIRE/ - Since launching the collaboration in early 2024, iTAB’s popular Medal Ribbon Hanger has been offered as an optional add-on alongside any bookable event listed on Ahotu.com and Worldsmarathons.com. The personalised add-on allows participants to display their hard-earned medals in a stylish and meaningful way....