Showcased News

November 18, 2021

Nike teams up with Roblox to create a virtual world called Nikeland

Nike is teaming up with Roblox to create a virtual world called Nikeland, where users will be able to dress up their avatars in Nike-branded sneakers and apparel. Nikeland will be free for now, but could be a place to try out new products and gauge consumers’ interests. CNBC

November 18, 2021

Not a Prank: The Cutoff for the 2022 Boston Marathon is 0 Minutes and 0 Seconds

On Thursday morning, the Boston Athletic Association announced that if you ran a qualifying time for your age group and gender and applied during the registration window, you’re in for April 18, 2022. Seriously: the Boston Marathon cutoff time is 0 minutes and 0 seconds. Women's Running

November 17, 2021

300 Minutes a Week of Moderate Exercise May Help Ward Off Cancer

More than 46,000 cancer cases in the United States might be prevented each year if almost all of us walked for about 45 minutes a day, according to an eye-opening new study of inactivity, exercise and malignancies. The study, which analyzed cancer incidence and the physical activity habits of nearly 600,000...

November 17, 2021

Should Road Races Separate the Pros from the Masses?

While the benefit to giving elite women their own race seems obvious, the question of giving male marathoners a separate start is more contentious. Earlier this month, for the first time in its 50-year history, the New York City Marathon had a separate start time for the men’s elite field,...

November 17, 2021

Peloton Sues Rivals Over Alleged Patent Infringement

Peloton has filed lawsuits against rivals Echelon and iFit over alleged patent infringement related to the company’s on-demand fitness classes. Known for its at-home bikes and treadmills, Peloton is seeking compensation and a court order that would prevent Echelon and iFit from selling their alleged patent-violating products until the patents...

November 16, 2021

Peloton Soars After Stock Offering Attracts Major Investors

Peloton Interactive Inc. jumped as much as 15% after a $1 billion stock offering drew the interest of major investors, a sign Wall Street is ready to look past a grim forecast earlier this month. The shares rose as high as $54.45, marking the biggest intraday gain since March. The...

November 16, 2021

Inside The Call: Beachbody’s Q3 Misses Plan On Weakening At-Home Fitness Demand

The Beachbody Company, which recently went public in an IPO, reported sales dropped 17 percent in the third quarter in part because new subscribers to its fitness content weakened amid a softening in at-home fitness demand. Looking ahead, Beachbody lowered its expectations for sales for 2021 to a range between...

November 15, 2021

Beachbody Q3 Revenues Decline 17 Percent

The Beachbody Company, Inc.'s sales declined 17% due to a drop in new health and wellness subscriptions. Total revenue was $208.1 million, a 17% decrease compared to 2020 and a 6% increase compared to 2019. Net loss was $39.9 million, compared to net income of $13.8 million in 2020 and...

November 15, 2021

New Balances’ CEO Eyes Strong Bounce Back In 2021

At SFIA’s Trends & Insights conference, Joe Preston, New Balance’s CEO and president, said his company’s sales are on a path to climb “about 30 percent this year” and move past 2019 levels as it strongly recovers from the pandemic. The brand also continues to pack momentum in the future....

November 12, 2021

Saucony Appoints Sr. VP

Saucony, a division of Wolverine Worldwide Inc., and global performance running and lifestyle brand, announced the appointment of industry veteran Brian Moore to senior vice president of global product. Moore began his athletic footwear career at Saucony 25 years ago where he served as vice president of product marketing and...