News Topics
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May 7, 2026
Spurs Austin International Half Launches 2027 Registration with Weeklong Community Celebration
AUSTIN, Texas, May 7, 2026 /ENDURANCE SPORTSWIRE/ - Registration for the 2027 Spurs Austin International Half, formerly 3M Half Marathon, officially opens Tuesday, May 12, 2026, as part of RUN AUSTIN® Launch Week, a citywide celebration running through May 19, 2026. In conjunction with its sister event, the Ascension Seton...
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May 7, 2026
USA Triathlon Partners With Wove as Official Bike Saddle Partner
COLORADO SPRINGS, Colo. (May 7, 2026) /ENDURANCE SPORTSWIRE/ — USA Triathlon today announced Wove as its Official Bike Saddle Partner. The partnership brings together the National Governing Body for triathlon and a Boulder, Colorado–based saddle company known for its performance-driven, carbon fiber designs handmade in North America. Founded out of a...
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May 7, 2026
BibRave Partners with Take the Lead on 2026 Brand Refresh and Registration Launch
Los Angeles, CA (May 7, 2026) /ENDURANCE SPORTSWIRE/ —BibRave, the leading-edge endurance and fitness marketing agency, partnered with the Take the Lead Retreat to manage the 2026 registration launch, including a cross-channel brand refresh designed to elevate the organization’s digital presence and community impact. The design refresh was led by Laura...
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May 7, 2026
The Future for Litespeed is Bright
Chattanooga, TN /ENDURANCE SPORTSWIRE/ - Today, Litespeed announces an exciting new look for 2026 with multi‑color finishes that combine anodization, Cerakote, and raw titanium, available now across the entire lineup of Litespeed bikes. For the past 40 years, every Litespeed titanium bicycle has been engineered around three fundamental pillars: superior...
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May 7, 2026
Expanding Sweat-Activated Shirts: Now Available in Cotton-Blend Fabrics
/ENDURANCE SPORTSWIRE/ - For many race directors, sweat-activated shirts have become a creative way to add an interactive element to race merchandise. The idea is simple: as runners sweat, a hidden message appears — creating a moment of surprise and engagement during the event. Until now, however, this type of...
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May 7, 2026
Laurel Powers Real-Time Tracking and Race Storytelling for Nearly 15,000 Runners at the Eugene Marathon
EUGENE, Ore. — May 7, 2026 /ENDURANCE SPORTSWIRE/ - Laurel, the AI-powered race timing, live tracking, and storytelling platform, today announced its successful deployment at the 2026 Eugene Marathon, further accelerating its nationwide expansion across premier endurance events in the United States. The event welcomed over 14,500 registrants, making it...
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May 7, 2026
2026 XTERRA Trail Run World Championship Arrives on Gozo Island
May 7, 2026 /ENDURANCE SPORTSWIRE/ - The XTERRA Trail Run World Championship turns its trails toward the Mediterranean, where Gozo Island will host the 17th edition on May 9, 2026. Athletes from 30 countries will gather on Malta’s island of adventure to compete for championship titles in the Trail Marathon...
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May 6, 2026
Lego has finally created a road bike, and it’s made up of 1,015 pieces
LEGO has finally released a dedicated road‑bike model as part of its adult‑oriented Icons series: the LEGO Icons Road Bike (set 11380), made up of 1,015 pieces. It is positioned as the brand’s first large‑scale, fully functioning road‑bike build, aimed squarely at cycling enthusiasts and adult collectors rather than younger...
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May 6, 2026
Laka acquires VeloLife’s bike insurance business, marking its fourth acquisition as M&A strategy accelerates
Laka, the UK & EU green mobility insurtech, today announces the acquisition of assets from VeloLife, the specialist cycle insurance provider. This marks Laka’s fourth acquisition in three years and the first public milestone in the active M&A pipeline that Laka signalled when it closed its £14.1 million Series B...
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May 6, 2026
Life Time Acquires Phoenix 10K, Expanding Athletic Events Strategy
Life Time has acquired the Phoenix 10K, a 51-year-old Arizona road race, to expand its portfolio of 30 athletic events amid surging running participation. The deal comes as running continues to see increased participation growth, from the advent of “runcations” to tentpole events like the Boston Marathon, which saw more than 30,000 participants this year....
