February 10, 2026

Pay the Athletes 85%, Save the League: Inside Grand Slam Track’s bankruptcy plan

Grand Slam Track is definitely not dead yet. In a bid to salvage the professional track league and return in the future, Michael Johnson’s Grand Slam Track filed a reorganization plan Monday that prioritizes athlete payouts while offering pennies on the dollar to nearly everyone else owed money. The plan, filed in the...

February 10, 2026

Winter Olympians’ Medals Keep Breaking, But There’s a Fix

It must sting a little to reach the pinnacle of achievement in your sport only to have the symbol of that achievement promptly fall apart. That’s exactly what’s been happening to multiple athletes at the 2026 Milano Cortina Winter Olympic Games. A defect in the awards’ design has led to multiple...

February 10, 2026

Wiley X Appoints Cory Uehlein as Vice President of Marketing & Digital

Frisco, Texas (Feb 10, 2026) /ENDURANCE SPORTSWIRE/ - Wiley X, a global leader in premium protective eyewear, today announced the appointment of Cory Uehlein as Vice President of Marketing & Digital. In this role, Uehlein will lead Wiley X’s comprehensive marketing and digital strategy, driving brand growth, digital engagement, and...

February 10, 2026

Global performances mixed in 2025 as Shimano reports 3% growth in bike division

As the global industry adjusted to market inventories and other realities, regional results varied widely for Shimano last year. The Japanese component giant’s full-year 2025 sales in its bike division totaled 355 billion yen ($2.3 billion), up 2.7% from 2024. The company said sales of complete bikes in North America...

February 10, 2026

Nominations Open for the Best Running Stores of 2026 Awards Program

PORTLAND, Maine (February 10, 2026) /ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier run specialty retail conference and trade show, is now accepting nominations for the 2026 Best Running Stores awards program. This yearly program celebrates U.S.-based run specialty stores who are leaders in both the running industry and their communities;...

February 10, 2026

DEKA, The Global Fitness Racing Brand Announces Eexpansion Into Switzerland

GENEVA (February 10, 2026) /ENDURANCE SPORTSWIRE/ - DEKA, the decathlon of functional fitness and hybrid racing from the creators of Spartan™, is thrilled to announce its official launch in Switzerland. Under the expert leadership of the Gorilla Corporation team, DEKA Switzerland joins a rapidly growing global network, including established markets...

February 10, 2026

Verge Returns as Official Leader Jersey Sponsor of the Tucson Bicycle Classic for 2026

NEW YORK (February 10, 2026) /ENDURANCE SPORTSWIRE/ — Verge, a leading innovator in custom cycling apparel, will once again partner with the Tucson Bicycle Classic for the 2026 edition of the race. As part of the collaboration, Verge will supply the official leader jerseys awarded to the top riders in...

February 10, 2026

Supertri and TriDot Partner to Help Grow Triathlon and Power Performance

TriDot will be Supertri’s Official Training Platform, making it easier for athletes to train more effectively for Supertri events and claim exclusive benefits TriDot will be the presenting partner of Supertri’s expanded first-timer programme and offer greater support for novice athletes, with a target to bring 10,000 new entrants into...

February 10, 2026

Ascension Seton Austin Marathon Marks 35th Anniversary With Record Participation

AUSTIN, Texas (February 10, 2026) /ENDURANCE SPORTSWIRE/ - The Ascension Seton Austin Marathon, Half Marathon and 5K returns to downtown Austin on Sunday, February 15, 2026, celebrating its 35th anniversary with record-breaking participation and a full slate of race-week events that bring runners, spectators and volunteers together over Presidents Day...

February 10, 2026

Belgian Waffle Ride Announces Capriroso as Official Performance & Longevity Partner

San Diego, CA /ENDURANCE SPORTSWIRE/ - The Belgian Waffle Ride (BWR), the original and most irreverent unroad cycling series in the world, today announced a new partnership with Capriroso, naming the platform the Official Performance & Longevity Partner of the BWR. And to make this partnership real for the people who actually...