April 2, 2026

WaterMonster Powers the Shift to Cup-Free Racing—Proven at Major Marathons

Austin, TX /ENDURANCE SPORTSWIRE/ - WaterMonster is redefining how runners hydrate. Its cup-free, self-serve hydration systems eliminate paper cups, reduce waste, and simplify race-day operations—without slowing athletes. See what renown crowd control scientist Marcel Altenburg had to say. See how it works: https://watermonster.us/pages/sustainable-cup-free-events Proven on the Course WaterMonster systems have...

April 2, 2026

Electrolit® Returns to Coachella as Official Hydration Sponsor, Bringing 5K and Wellness Programming to Festivalgoers

Houston, TX (April 2, 2026) /ENDURANCE SPORTSWIRE/ – Electrolit®, the premium hydration beverage trusted in high-performance environments from work to sports to play, returns as the official hydration sponsor of Coachella Valley Music and Arts Festival 2026. The brand brings back the Coachella x Electrolit Campground 5K run during both...

April 2, 2026

Hi-Tec Catalina Island Marathon Rated Top 10 Marathon in America by USA TODAY

AVALON, Calif. (Aptil 2, 2026) /ENDURANCE SPORTSWIRE/ — USA TODAY has named the Hi-Tec Catalina Island Marathon one of the top 10 best marathons in the country in its 2026 10Best Readers’ Choice awards. The lists are curated by USA Today 10Best editors and panel subject matter experts who review thousands...

April 1, 2026

Peloton Wins Dismissal of Lawsuit Claiming It Concealed Bike Rust That Heralded Big Recall

U.S. District Judge Margo said shareholders didn’t show Peloton defrauded them with several assurances it was focused on safety, putting “members first” and making the “best equipment” despite knowing prospects for a recall were increasing. (Reuters) — A federal judge dismissed a lawsuit accusing Peloton Interactive of intentionally concealing quality...

April 1, 2026

Nike Shares Fall as Turnaround Hits Some Potholes

Nike Inc.’s shares were down 11 percent in pre-market trading on Wednesday, April 1, as the sportswear giant warned that sales will fall for the rest of the calendar year, with weakness in China and within sportswear categories offsetting a continued recovery expected in North America. Shares continued to fall...

April 1, 2026

Registration Officially Opens for the 2027 Running USA Industry Conference Presented by haku

April 1, 2026 /ENDURANCE SPORTSWIRE/ — Running USA has officially opened registration for the 2027 Running USA Industry Conference presented by haku, set to take place January 31 – February 2, 2027, at the M Resort in Henderson, Nevada, a short drive from the Las Vegas Strip. Recognized as the...

April 1, 2026

Baxters Loch Ness Marathon Smashes Records With Fastest Sell-Out in Event History

April 1, 2026 ENDURANCE SPORTSWIRE/ - The Baxters Loch Ness Marathon has officially sold out of general entries for its 2026 edition, marking the fastest sell-out in the event’s 24-year history. Demand for the world-renowned marathon has reached unprecedented levels, hitting capacity a staggering 3 months quicker than the previous...

April 1, 2026

The Pickle Juice Company Launches “Parfum de Pickle Juice”

MESQUITE, TX. (April 1, 2026) /ENDURANCE SPORTSWIRE/ – The Pickle Juice Company, the global leader in functional cramp relief, is officially leaping from the sidelines to the department store counter. Today, the company announced the launch of Parfum de Pickle Juice, a high-performance fragrance designed for the athlete who wants...

April 1, 2026

Magic Sports Unveils New Era of Team Magic

Nashville, TN (April 1, 2026) ENDURANCE SPORTSWIRE/ — Magic Sports, a leading endurance event company in the Southeast, is excited to announce the evolution of its VIP membership program, Team Magic, into a performance-driven athlete community designed to support participants both on and off the race course. As part of...

April 1, 2026

Saucony Love Run Philadelphia Hosts 14,500 Runners at 11th-Consecutive Sold-Out Event

PHILADELPHIA, Pa. (April 1, 2026) /ENDURANCE SPORTSWIRE/ – The Saucony Love Run Philadelphia hosted a sell-out crowd at its 11th annual event on March 29. Since its inaugural running in 2014, the race has grown into the city’s largest spring half-marathon, with this year’s participant count reaching over 14,500 runners...