News Topics
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December 1, 2023
Japan’s Miho Nakata Sets Women’s 24-Hour World Record
Japan’s Miho Nakata jumped into the spotlight in the ultrarunning world on Saturday, December 2, setting the women’s 24-hour world record of 167.996 miles (270.363 kilometers) at the 2023 IAU 24-Hour World Championships in Taipei. She beat the previous record set by Camille Herron of 167.842 miles (270.116k) at the...
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November 30, 2023
Where is The Line Between Athlete and Influencer?
"If a brand is not working with content creators or engaged in influencer marketing, they are behind,” notes Izzy Seidel, a content creator, recreational runner, running influencer, and co-creator of the meme account Sad Girl Track Club. As running brands invest in social media influencers and professional athletes, runners face...
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November 30, 2023
20 Most Fit Countries in the World
According to the WHO, the worldwide prevalence of obesity and overweight tripled between 1975 and 2016. While some countries proved to be fit, with a significant portion of their population exhibiting normal weight, a substantial portion of the world's population still struggles with the repercussions of being overweight and underweight. In...
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November 29, 2023
Runners are swallowing data-tracking pills to create better watches
Researchers at the National University of Singapore’s (NUS) Yong Loo Lin School of Medicine, in collaboration with Samsung Singapore, are experimenting with a new generation of wearables that estimate with more accuracy the impact of heat strain on runners. The teamwork between NUS and Samsung will pave the way for...
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November 28, 2023
PEARL iZUMi and Nathan owner, United Sports Brands, acquired by Norwest Equity Partners
Norwest Equity Partners (NEP), a middle market investment platform founded in 1961, has acquired United Sports Brands (USB), which has a diverse portfolio of sporting goods and active lifestyle brands. The transaction closed on November 20, 2023, and financial terms were not disclosed. United Sports Brands’ (USB’s) six brands are: PEARL iZUMI,...
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November 28, 2023
Tonal Sues Smart Home Gym Rival Speediance
Tonal, the smart home gym company, has filed a lawsuit against competitor Speediance, alleging the rival brand infringes on its patents and is engaging in false and misleading advertising. The China-based Speediance is also alleged to tout itself as the “Tonal killer” and alter and/or delete reviews on its website...
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November 28, 2023
PEARL iZUMi and Nathan owner, United Sports Brands, acquired by Norwest Equity Partners
Norwest Equity Partners (NEP), a middle market investment platform founded in 1961, has acquired United Sports Brands (USB), which has a diverse portfolio of sporting goods and active lifestyle brands. The transaction closed on November 20, 2023, and financial terms were not disclosed. USB products are sold by leading retailers...
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November 28, 2023
The Rise of Female Leaders in Fitness & Wellness
During a panel discussion entitled “Women in Charge: Leading beyond Boundaries in Fitness & Wellness,” part of Athletech News’ DISRUPT 2023 video series, a group of highly successful female fitness executives reflected on their journeys to the top of their field, the circumstances that helped get them there and the...
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November 28, 2023
Nike and Alberto Salazar settle $20 million lawsuit with Mary Cain over alleged abuse
On Monday, Nike, disgraced coach Alberto Salazar and distance runner Mary Cain reached a settlement in the $20 million lawsuit filed by Cain, as reported by The Oregonian. The lawsuit accused Salazar of emotional and physical abuse towards Cain and highlighted Nike’s alleged failure to provide adequate oversight during her...
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November 27, 2023
Performance Footwear From Hoka and On Helped Drive Shoe Sales During Thanksgiving Week, According to New Data
The U.S. footwear market had its best week of the season the week of Thanksgiving, with dollar sales down just 1 percent versus last year. Footwear’s improved results over the holiday week were driven by performance shoes. More specifically, performance shoes saw dollar sales increased by 10 percent in the...
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