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April 20, 2021
Reddiyo Releases Dynamic Training Platform for Cyclists
Denver, COLORADO - April 20th, 2021- Reddiyo announces the release of the Reddiyo training platform, available as a mobile app that provides cyclists with a comprehensive, yet simplified, way of training using custom dynamic training plans that adapt based on rider-provided data. With the belief that athletes shouldn't have to...
April 20, 2021
Top Elite Ultra Runners to Compete at Jackpot Ultra
HENDERSON, NEVADA – April 20, 2021 – The 8th Annual Jackpot Ultra Running Festival, Sin City’s premier endurance running event, returns to Cornerstone Park in Southern Nevada April 23-26, 2021 with the most diversified field in the festival’s history. For the 4th straight year, Jackpot will again feature the USATF’s...
April 20, 2021
Panaracer Unveils 2021 Limited Edition Gravelking Colors
OSAKA, JAPAN (April 20, 2021) —Tire manufacturer Panaracer is proud to unveil its 2021 limited edition Gravelking Color tires. For a fourth year in a row, Panaracer has made its dominant gravel tire available in unique colors to help riders add a pop of color and personal flare to their...
April 20, 2021
Adidas To Sponsor Boston Marathon Through 2030
The Boston Athletic Association (B.A.A.) announced that the organization has extended its longstanding official sponsorship with Adidas through 2030. The announcement marks more than 40 years of partnership between the athletic organizations. SGB Media
April 19, 2021
Airbnb announces $8 million Athlete Travel Grant scheme to support Olympians and Paralympians
Up to 500 athletes a year will receive $2,000 (£1400/€1600) in promotional credit with The Olympic Partner (TOP) member Airbnb in new scheme to support travel, accommodation and training. Inside the Games
April 19, 2021
Self-Driving Cars: A Tutorial for Cyclists and Runners
Will self-driving cars be safer than human-driven vehicles? Almost certainly. Avoiding collisions with people, cyclists, or other vehicles is an essential requirement of the self-driving vehicle. What can we do now to help self-driving vehicles see and avoid us? Slowtwitch
April 19, 2021
Feds warn against using Peloton treadmills after child’s death
Households with children and small pets should immediately stop using Peloton Interactive's Tread+ treadmills, according to the U.S. Consumer Product Safety Commission, which is investigating the death of one child and dozens of other incidents involving the exercise equipment. CBS News
April 19, 2021
Easy Day Sports Launches Registration for the 2021 Dallas Cowboys Draft Day Virtual 5k
Dallas, Texas – April 19, 2021 – The Dallas Cowboys are teaming up with Easy Day Sports to launch the 2021 Dallas Cowboys Draft Day Virtual 5K presented by Baylor Scott & White Health. Fans will have the option to participate in three levels and all participants will receive a commemorative 2021...
April 19, 2021
CUORE of Switzerland Becomes Official Performance Cycling Apparel Partner of USA Cycling
COLORADO SPRINGS, Colo. – CUORE of Switzerland, Inc. has signed a five-year agreement as the Official Performance Cycling Apparel of USA Cycling. With offices around the world, CUORE will outfit USA Cycling athletes at all competitions for cyclocross, mountain bike, road and track as USA Cycling champions performances for the...
April 19, 2021
How I Tricked Myself Into Liking Running
It’s good for your mental and physical health, and doesn’t require any equipment. So why does it seem so hard to get started? NYT
April 19, 2021
At-Home Fitness Company Tempo Raises $220 Million
Tempo, an at-home fitness subscription system that says it had zero cancelations in the past year, raised $220 million in Series C funding led by Japanese holding company SoftBank. Front Office News
April 19, 2021
The Plot to Kill the Olympics
When Konstantin Grigorishin—über-wealthy Ukrainian businessman, aspiring philosopher, former pal of Russian oligarchs—introduced the upstart International Swimming League in 2019, he made the first move in an ambitious plan that could blow up Olympic sports and usher in a new era of athlete fairness. Outside
April 19, 2021
Events.com Partners with SoDisp on Best-in-Class Virtual Event Experiences Powered by Gamification and Designed with Social Distancing in Mind
LA JOLLA, CA (April 19, 2021) — Events.com, a mobile-first event management and registration platform, today announced the company is partnering with SoDisp, the world’s most powerful virtual challenge platform. The innovative partnership adds advanced gamification and socially distanced virtual event experiences to Event.com’s diverse portfolio of products and services,...
April 18, 2021
Fitness drones are coming, if inventors can get all the kinks out of them
Researchers say that the recreational drone market — valued at $2.33 billion in 2020, according to data from Research and Markets — could come together with the $30 billion wearables market to produce what may one day be a fixture in personal health and wellness: fitness drones. Washington Post
April 17, 2021
Marathon Runners Are Sweating Over Future of 2021 Races
Running clubs across the country are seeing jumps in members, even as plans for the big summer and fall races remain in question. Bloomberg
April 16, 2021
Base Performance Exclusive Nutrition Partner for Nastar Ski Nationals
Boulder, Colorado – BASE Performance, LLC, industry-leading provider of sports nutrition products announced today that it served as the exclusive 2021 nutrition partner for NASTAR 2021 Ski Nationals event (Aspen, CO April 5-10, 2021). "It was great to have BASE Performance at the NASTAR National Championships to introduce their products...
April 16, 2021
Red Knot Racing Announces Kilimanjaro Trail Run
West Kilimanjaro, Tanzania — Red Knot Racing Company has announced the addition of Kilimanjaro Trail Run to their 2021 lineup of endurance races in Tanzania. The race boasts trail events of ultra, full, and half marathon distances, each highlighting Kilimanjaro’s Shira Plateau. Kilimanjaro Trail Run will take place on September...
April 16, 2021
ZOUMA Hits the Ground Running
London, UK: ZOUMA – the new sustainable, ethical running apparel brand – celebrated its launch last night by releasing three striking men’s and women’s collections, available to buy now at wearezouma.com. Designed for the eco-conscious runner, the high-performance singlets across the Duo Motion, Volt and Faze collections are all made...
April 15, 2021
Kitsbow Furthers Made in the USA and Lean Manufacturing Efforts with Launch of New Mountain Bike Shorts
Old Fort, N.C. (April 15, 2021) – Kitsbow, maker of premium cycling clothing and accessories, continues to lead the cycling apparel industry in lean manufacturing with the introduction of the new Mescal Ventilated Short and Zen Ventilated Cycling Liner which are available now and made-to-order at Kitsbow’s factory in Old...
April 15, 2021
Peloton cuts Apple Watch Fitness support back to just the cycling class
Peloton had acquired a company dedicated to developing fitness bands earlier in 2021. The Apple Watch would be in direct competition to their device, so removing features early may push customers to adopt the proprietary fitness band later. Apple Insider
April 15, 2021
Cotopaxi Joins Climate Neutral
Salt Lake City, UT, (April 15th, 2021)—Cotopaxi is proud to announce its carbon neutrality. As of today, Cotopaxi is Climate Neutral Certified, which is an independent and rigorous certification program that verifies a company has achieved net-zero carbon emissions for the entirety of its carbon footprint. Climate Neutral, a non-profit...
April 15, 2021
The biggest bike retailers in the US
Bicycle Retailer and Industry News has pulled together the 10 largest-grossing bke retailers who sell IBD-quality bikes primarily through brick-and-mortar stores. Check out the rankings here.
April 15, 2021
Mountain Hardwear Names Matt Burbach Director of Marketing
Richmond, Calif. (April 15, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has named Matt Burbach, Director of Marketing. This role will report directly to Mountain Hardwear President, Joe Vernachio and is responsible for connecting all brand marketing efforts across direct-to-consumer ecommerce, wholesale,...
April 15, 2021
Mammut And The Lady Alliance Adventure Safety Festival Returns For 2021
Denver, CO. (Apr. 15, 2021) – Mammut, outdoor and mountain safety brand, and The Lady Alliance, a community providing opportunities for women+ to find empowerment through adventure and each other, are continuing their successful virtual Adventure Safety Festival into 2021. The festival offers a chance for women+ to engage with...
April 15, 2021
UltrAspire Welcomes Jeff Browning to the Elite Athlete Team
UltrAspire is thrilled to announce that Jeff Browning has joined the elite athlete team. UltrAspire has pioneered avenues for hydration accessories and lighting since the company launched in 2012, but innovation for CEO & Founder, Bryce Thatcher, has taken place for over 30 years. In that time Bryce has worked...
