All Posts by Keep Communications.
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BBC to bring ATHLOS London to Audiences Across the UK in New Broadcast Partnership
The partnership marks the BBC’s first collaboration with ATHLOS, delivering live and on-demand coverage of the league’s inaugural international event from StoneX Stadium this September. Keely Hodgkinson will headline the event alongside globally recognised female…
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Defending Champion Keely Hodgkinson to Headline ATHLOS London
3 August 2026, LONDON /ENDURANCE SPORTSWIRE/ – ATHLOS has confirmed that Olympic champion, Keely Hodgkinson will race at ATHLOS London on Friday 18th September at StoneX Stadium, the league’s first event held outside the US. Hodgkinson…
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Icons Series Lands in South Africa: Sporting Gamechangers Take to the Golf Course with Team South Africa Hosting Team World
Ernie Els and José María Olazábal named as Team Captains, with AB de Villiers, Fourie du Preez, John Terry, and Brian Lara confirmed as the first blockbuster player announcements. Icons Cup South Africa will take…
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From Sofa To Saddle: New App From British Cycling and Lloyds Aims To Get The Nation Active, as Half of Brits Spend Over 18 Hours a Week on The Sofa
Sofa to Saddle – British Cycling and Lloyds’ answer to Couch to 5K – is an accessible eight-week programme, backed by health experts, with an ambition to get one million more people pedalling by 2028…
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Olympic Stars Come to ATHLOS London – Get your tickets now to the summer’s most anticipated athletics competition
LONDON (July 21, 2026) /ENDURANCE SPORTSWIRE/ – Hot on the heels of an electric weekend of track and field at the London Diamond League, ATHLOS has officially confirmed three major additions to the track for…
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Hytro Expands Global Research Network with Six Full-Time PHD Programmes to Advance BFR Science
UK (July 2, 2026) /ENDURANCE SPORTSWIRE/ – Hytro has announced a major expansion of its global research programme through the funding of six full-time PhD projects dedicated to advancing the science and application of Blood…
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Final Places Remain for Baxters Loch Ness Marathon and River Ness 10K as Registrations Surge to Record High
Inverness, Scotland (June 26, 2026) /ENDURANCE SPORTSWIRE/ – Hopeful participants are being urged to act fast as only a handful of charity places remain for the world-renowned Baxters Loch Ness Marathon. General entries sold out…
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Beats and Bands Brings The Party to Fitness as 1,500 People Come Together For it’s Biggest Event Yet
LONDON, UK (June 8, 2026) /ENDURANCE SPORTSWIRE/ – Beats and Bands, the community-driven fitness movement founded by Gina Obeng (just_geen), has continued its rapid rise after bringing together 1,500 people for its biggest event to…
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U.S Navy To Power Spartan’s ‘Extra Mile’ In 2026-2027 Partnership Expansion
United States (June 4, 2026) /ENDURANCE SPORTSWIRE/ – Spartan, the world’s leading endurance and obstacle course racing brand, has announced a key evolution of its partnership with the U.S. Navy for the 2026-2027 season, highlighted…
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In Full Flow: Soudal Quick-Step and AG Insurance Soudal Expand Their Partnership With Hytro
LONDON, UK (June 4, 2026) /ENDURANCE SPORTSWIRE/ – Soudal Quick-Step and AG Insurance Soudal are pleased to announce the expansion of their partnership with Hytro, the pioneers of wearable Blood Flow Restriction (BFR) technology. Having…
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Spartan and U.S Navy Renew Landmark Partnership For 2026-2027 Season
United States (May 26, 2026) /ENDURANCE SPORTSWIRE/ – Spartan, the world’s leading endurance and obstacle course racing brand, today announced the renewal and expansion of its landmark partnership with the United States Navy for the…
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LevelTech Achieves Global GSIC Performance Certification For Racket Sports Rating Technology
LONDON, UK (May 26, 2026) /ENDURANCE SPORTSWIRE/ – LevelTech, the technology innovator behind one of the most advanced racket sports rating systems currently available, has been awarded the prestigious “GSIC Certified – Performance” seal by…
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Spartan and Puck Pack LLC Announce Powerhouse Partnership, Naming Protein Puck the Official Protein Bar of Spartan Race U.S.
BOSTON, MA (May 13, 2026) /ENDURANCE SPORTSWIRE/ — Spartan, the world’s leading endurance sports and extreme wellness brand, is thrilled to announce a new multi-year partnership with Protein Puck. Starting with the 2026 U.S. Spartan…
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Fitness Meets Litness: Secure Your Spot As Beats and Brands Take Over Fulham FC
LONDON, UK (May 12, 2026) /ENDURANCE SPORTSWIRE/ – The UK’s fast-rising fitness movement, Beats and Bands, is bringing it’s biggest event yet to Craven Cottage on Sunday, 7th June 2026, transforming Craven Cottage, the home…
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Record 6,500 Riders Took to The Highlands For Epic Ride and Unforgettable Views at ETAPE Loch Ness
Inverness, Sunday 26 April 2026/ENDURANCE SPORTSWIRE/ – 6,500 cyclists took to the Scottish Highlands today for the 12th edition of Etape Loch Ness, completing the spectacular 66-mile route around the world-famous loch in a landmark…
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givestar Joins Forces With Spartan And Tough Mudder USA To Supercharge Charity Impact Stateside
Boston, MA (April 23, 2026) /ENDURANCE SPORTSWIRE/ – Spartan and Tough Mudder, the global leaders in obstacle course racing and endurance sports, have officially named givestar as their Official U.S. Fundraising Partner. This strategic expansion follows…
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Spartan And Tough Mudder Announce Snap Fitness as Official UK Gym Partner in New Three-Year Deal
London, UK (April 23, 2026) /ENDURANCE SPORTSWIRE/ – Spartan and Tough Mudder, the world’s leading obstacle course and endurance event brands, are proud to announce a new three-year partnership with Snap Fitness, who join as…
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DEKA and Lycan Fitness Forge Powerful Two-Year Equipment Partnership
United States (April 21, 2026) /ENDURANCE SPORTSWIRE/ – DEKA, the decathlon of functional fitness and hybrid racing from the creators of Spartan, is proud to announce that its powerhouse two-year partnership with Lycan Fitness is…
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ETAPE Loch Ness 2026: 6,500 Riders Take on The UK’s Biggest Closed-Road Sportive This Weekend
Scotland (April 20, 2026) /ENDURANCE SPORTSWIRE/ – Event week is here with the news that 6,500 cyclists will descend on the Highlands for the 2026 Etape Loch Ness on Sunday 26 April. Now in its…
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DEKA, The Global Fitness Racing Brand Announces New Partnership And Lanuch of Dedicated School Fitness Racing Event: DEKA Youth East Midlands 2026
Manchester, United Kingdom (April 14, 2026) /ENDURANCE SPORTSWIRE/ – DEKA, the decathlon of fitness racing and hybrid racing from the creators of Spartan™, is thrilled to announce its official partnership in the UK between DEKA…
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Tough Mudder and DUDE Wipes Join Forces to Combat Mud Butt
BOSTON, MA (April 7, 2026) /ENDURANCE SPORTSWIRE/ – Tough Mudder, the global extreme wellness brand, and DUDE Wipes, the kings of the “cleanest exit” in the business, are proud to announce a partnership for the…
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Baxters Loch Ness Marathon Smashes Records With Fastest Sell-Out in Event History
April 1, 2026 ENDURANCE SPORTSWIRE/ – The Baxters Loch Ness Marathon has officially sold out of general entries for its 2026 edition, marking the fastest sell-out in the event’s 24-year history. Demand for the world-renowned…
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World’s Toughest Mudder Returns To The UK For 24 Hours of Relentless Endurance
United Kingdom (March 27, 2026) /ENDURANCE SPORTSWIRE/ – The most extreme obstacle course challenge on the planet, World’s Toughest Mudder, is set to return to the UK for only the second time ever on June…
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All of the Focus. None of the Caffeine: Introducing MOVE Pre-Workout Decaf
United Kingdom (March 18, 2026) /ENDURANCE SPORTSWIRE/ – MOVE, the science-led performance nutrition brand known for cutting through the noise of the supplement industry, has launched MOVE Pre-Workout Decaf-a caffeine-free pre-workout designed for athletes and everyday…
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Spartan Partners with Flex to Bring HSA/FSA Payments to Spartan, Tough Mudder, and DEKA
San Francisco, CA (March 17, 2026) /ENDURANCE SPORTSWIRE/ – Spartan, the world’s largest obstacle course race and endurance brand, announced a partnership with Flex, the HSA and FSA payments infrastructure platform powering leading health and wellness…
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Etape Loch Ness 2026 Gears Up For a Monster Year as Event Sells Out in Record Time
Inverness, Scotland (March 16, 2026) /ENDURANCE SPORTSWIRE/ – Demand for Scotland’s most spectacular cycling event has once again proven unstoppable, with Etape Loch Ness 2026 officially selling out months ahead of the start line. The…
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DEKA, The Global Fitness Racing Brand Announces Launch Of Corporate Wellness Initiative: DEKA IGNITE
Manchester (March 4, 2026) /ENDURANCE SPORTSWIRE/ – DEKA, the decathlon of functional fitness and hybrid racing from the creators of Spartan™, is thrilled to announce its official launch of DEKA IGNITE, a groundbreaking team-based fitness…
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Tough Mudder and Spartan Race UK Announce Cannaray As Official Wellness Partner In New Three-Year Agreement
London, UK (February 16, 2026) /ENDURANCE SPORTSWIRE/ – Tough Mudder and Spartan Race UK have announced a new three-year partnership with Cannaray, naming the wellness brand as the Official Wellness Partner for both properties across the…
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Record Numbers Brave the Rain: 26,000 Participants Conquer the Capital’s Record-Breaking Cancer Research UK London Winter Run
LONDON – Sunday 15 February /ENDURANCE SPORTSWIRE/ – London transformed into a winter wonderland this morning as 26,000 winter enthusiasts took to the closed streets of the capital for the 2026 Cancer Research UK London…
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DEKA, The Global Fitness Racing Brand Announces Expansion Into The UAE
Dubai, UAE. (February 12, 2026) /ENDURANCE SPOERTSWIRE/ – DEKA, the decathlon of functional fitness and hybrid racing from the creators of Spartan™, is thrilled to announce its official launch in the UAE. Led locally under…
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DEKA, The Global Fitness Racing Brand Announces Expansion Into Switzerland
GENEVA (February 10, 2026) /ENDURANCE SPORTSWIRE/ – DEKA, the decathlon of functional fitness and hybrid racing from the creators of Spartan™, is thrilled to announce its official launch in Switzerland. Under the expert leadership of…
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Spartan Race and Tough Mudder Announce Pressio as Official Licensed Custom Teamwear Partner
Boston, MA (February 3, 2026) /ENDURANCE SPORTSWIRE/ — Spartan Race and Tough Mudder, global leaders in obstacle course racing and endurance events, announce an exciting new partnership with Pressio, a premier provider of high-performance apparel.…
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Record-Breaking Sell-Out: 26,000 Attendees to Take on the UK’s Largest 10K at the 2026 Cancer Research UK London Winter Run
London, UK (February 2, 2026) /ENDURANCE SPORTSWIRE/ – Excitement is building as thousands of runners prepare to take to the streets of the capital for the 2026 Cancer Research UK London Winter Run, the UK’s largest…
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Spartan Race and Tough Mudder Announce Pressio as Official Licensed Custom Teamwear Partner
Boston, MA (February 2, 2026) /ENDURANCE SPORTSWIRE/ — Spartan Race and Tough Mudder, global leaders in obstacle course racing and endurance events, announce an exciting new partnership with Pressio, a premier provider of high-performance apparel.…
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WRC Promoter Partners With Reflo as Official Teamwear Supplier Ahead of Rallye Monte-Carlo
London, UK (January 16, 2026) /ENDURANCE SPORTSWIRE/ – Reflo, the sustainable performancewear brand on a mission to change the sportswear game for good, has today been announced as the Official Teamwear Supplier to the FIA…
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Cancer Research UK London Winter Run Releases Final Tickets For Record Year
London, UK (January 7, 2026) /ENDURANCE SPORTSWIRE/ – With demand continuing to surge for the 2026 Cancer Research UK London Winter Run, organisers have confirmed that more than 24,000 places have already been snapped up,…
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Spartan Celebrates Standout 2025 Season With 1.45M Finishers as Endurance Racing Booms Globally
United States (December 22, 2025) /ENDURANCE SPORTSWIRE/ Spartan, the world’s leading endurance and obstacle course racing brand, has officially concluded its 2025 season, marking a year of global growth, historic firsts, and the crowning of…
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British & Irish Lions Star Huw Jones Signs with MOVE Pre-Workout to Fuel Elite Performance
Edinburgh, UK (December 18, 2025) /ENDURANCE SPORTSWIRE/ – MOVE Pre-Workout, the premium Scottish supplement brand known for its science-backed performance formulas, is proud to announce a new partnership with Huw Jones, one of Scotland’s most…
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More Mud, More Madness: Tough Mudder UK Celebrates 2025 Season With 80,000 Participants
LONDON UK (December 16, 2025) /ENDURANCE SPORTSWIRE/ – Tough Mudder UK has wrapped up an unforgettable 2025 season, delivering more mud, more miles and more unforgettable moments than ever before. From first-time Mudders nervously toeing…
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Spartan Conquers The Desert As Thousands Take on The 2025 Spartan World Championship Weekend in Abu Dhabi
ABU DHABI, UAE (November 25, 2025) /ENDURANCE SPORTSWIRE/ – The 2025 Abu Dhabi Spartan World Championship Weekend concluded on Sunday in Al Wathba after four days of intense competition, community celebration, and unforgettable moments in…
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Spartan Storms The Sands For The 2025 Spartan World Championship Weekend in Abu Dhabi
November 12, 2025 /ENDURANCE SPORTSWIRE/ – The Spartan Beast World Championship comes to the Al Wathba desert, Abu Dhabi on Nov 29th – Dec 1st. A range of obstacles and distances will be available for all…
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Global Functional Fitness Brand Announces July 2026 Event at Iconic City Centre Venue
Manchester, UK (November 12, 2025) /ENDURANCE SPORTSWIRE/ – DEKA, from the creators of Spartan™ is thrilled to announce the launch of DEKA FIT Manchester, a groundbreaking indoor fitness event, testing a well-rounded mix of strength, endurance,…
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Terra Arma Named the Official Workwear Partner of Spartan Race and Tough Mudder U.S.
BOSTON, MASS (October 28, 2025) /ENDURANCE SPORTSWIRE/ – Terra Arma, a leading innovator in high-performance workwear, is proud to announce its partnership as the Official Workwear Partner of Spartan Race and Tough Mudder U.S., two of…
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Spartan Sprint 5K World Championship Delivers Thrilling Finishes in Hvar, Croatia
Hvar, Croatia (October 13, 2025) /ENDURANCE SPORTSWIRE/ – The island of Hvar once again played host to one of the most electrifying weekends in obstacle course racing, as the Spartan Sprint 5K World Championship delivered…
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Spartan 100M World Championship Sees Dominant U.S. Performance In Thrilling Hvar Showdown
Highlights of the 2025 Spartan 100M World Championship are available here. Hvar, Croatia – October 11, 2025 /ENDURANCE SPORTSWIRE/ – The second edition of the Spartan 100M World Championship hosted in Croatia delivered an electrifying…
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Cyclists Gear Up for GreatNess at Etape Loch Ness 2026
Inverness, Scotland (October 9, 2025) /ENDURANCE SPORTSWIRE/ – The countdown is on to the UK’s most spectacular cycling event, as the Etape Loch Ness returns on Sunday, 26 April 2026, promising riders a truly unforgettable…
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Tudor Pro Cycling Team Partners with Hytro To Drive Performance and Recovery in Elite Cyclists
UK (October 6, 2025) /ENDURANCE SPORTSWIRE/ – Hytro, the leading human health and performance company known for producing the first wearable Blood Flow Restriction (BFR) garment, are proud to announce a new partnership with Tudor…
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MOVE Launches New Creatine Booster to Power Strength, Performance and Recovery
United Kingdom (October 1, 2025) /ENDURANCE SPORTSWIRE/ – MOVE Pre-Workout, the performance supplement brand trusted by athletes and sports nutritionists alike, has expanded its range with the launch of MOVE Creatine Booster – a clean,…
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DEKA FIT Teams Up with Breast Connect to Support Breast Cancer Survivors in Knoxville
Boston, MA (September 30, 2025) /ENDURANCE SPORTSWIRE/ – In honor of Breast Cancer Awareness Month, DEKA FIT Knoxville is partnering with Breast Connect to support breast cancer survivors. The collaboration aims to raise awareness and funds…
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Another Monster Year for The Baxters Loch Ness Marathon & Festival Of Running
28th SEPTEMBER 2025 /ENDURANCE SPORTSWIRE/ – The 2025 Baxters Loch Ness Marathon & Festival of Running has once again delivered an unforgettable, sell-out weekend in the Highlands, with thousands of participants from across the globe…
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Baxters Loch Ness Marathon & Festival Of Running Returns To The Highlands This Weekend
United Kingdom (September 25, 2025) /ENDURANCE SPORTSWIRE/ – The Baxters Loch Ness Marathon & Festival of Running returns to Inverness this weekend, welcoming over 10,700 participants from across the globe to the Highlands for one…
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Spartan Launches Project 300 – The Most Demanding Transformation Study in America
Boston, MA (September 17, 2025) /ENDURANCE SPORTSWIRE/ – Spartan, the world’s leading endurance and obstacle race brand, has announced the launch of Project 300, a six-month real-world study designed to test the limits of discipline, training,…
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Spartan Announces National Partnership With The U.S. Navy
Boston, MA (September 16, 2025) /ENDURANCE SPORTSWIRE/ – Spartan, the world’s leading endurance and obstacle course racing brand, today announced a landmark partnership with the United States Navy. The collaboration designates the Navy as the Official…
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Ford Joins Spartan As Presenting Partner Of The New England Series
BOSTON, MA (SEPTEMBER 9, 2025) /ENDURANCE SPORTSWIRE/ – Spartan, the world’s leading endurance brand, has announced the return of its partnership with Ford, making the iconic automaker the Official and Exclusive Auto Partner of the Spartan…
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Combat Flip Flops Joins Spartan for Merchandise Collaboration
BOSTON, MASS. (September 4, 2025) /ENDURANCE SPORTSWIRE/ — Spartan, the world’s leading endurance sports and extreme wellness brand, is proud to announce a new partnership with Combat Flip Flops, a veteran-owned company known for its…
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Wembley Delivers: Inaugural ASICS LDNX 10K Celebrates Running, Music & Community
LONDON – 24th August /ENDURANCE SPORTSWIRE/ – London’s newest 10K made its debut this weekend as thousands of runners took to the closed roads of Wembley for the very first ASICS LDNX 10K. With blue…
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Laura Muir Joins MOVE Pre-Workout in Endurance Partnership Ahead of 2025 World Championships
Edinburgh, UK (August 1, 2025) /ENDURANCE SPORTSWIRE/ – MOVE Pre-Workout, the premium Scottish supplement brand known for its science-backed performance formulas, is proud to announce a new partnership with Laura Muir, one of Scotland’s most decorated…
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Hytro Secures Backing From Leading Sports Investment Groups Joined Capital and Skin In The Game
London (August 1, 2025) /ENDURANCE SPORTSWIRE/ – Hytro, the UK-based performance brand behind the world’s first wearable Blood Flow Restriction (BFR) product, has announced new backing from leading sports and human performance investors Joyned Capital…
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Hytro Secures US Patent For Groundbreaking Wearable Blood Flow Restriction Technology
UK / USA (July 31, 2025) /ENDURANCE SPORTSWIRE/ – Hytro, the UK-based pioneer of wearable Blood Flow Restriction (BFR) technology, is proud to announce it has been officially granted a United States patent for its…
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Spartan Race Announces Strategic Partnership with Body Glide as the Official Anti-Chafing Balm of Spartan, Tough Mudder, and DEKA for 2025
Boston, MA (July 29, 2025) /ENDURANCE SPORTSWIRE/ — Spartan Race, the global leader in obstacle course racing (OCR), is proud to announce an exciting new partnership with Body Glide, a market leader in anti-chafing and…
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Spartan’s 2025 Participation Surges Past Half a Million As Brand Opens Bidding For North America Presenting Partner
BOSTON, MA (July 22, 2025) /ENDURANCE SPORTSWIRE/ – Spartan, the global leader in endurance and obstacle course racing (OCR), has already seen more than 500,000 participants cross the finish line in 2025 across 101 events,…
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Forged from Spartan: DEKA, The Next Evolution in Fitness expands to Mexico
MEXICO CITY (July 17, 2025) /ENDURANCE SPORTSWIRE/ – DEKA, the decathlon of functional fitness and hybrid racing from the creators of Spartan™, is thrilled to announce its official launch in Mexico. Under the expert leadership…
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Spartan and Tough Mudder Announce Official Partnership With JLab As Audio Partner In Multi-Territory Deal
London, UK (July 15, 2025) /ENDURANCE SPORTSWIRE/ – Spartan and Tough Mudder, the world’s leading obstacle course race and endurance leaders are proud to announce a powerful new partnership with JLab, the award-winning personal audio…
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KOO Eyewear Expands Its Collection With All-New NEBULA Sunglasses
UK (July 15, 2025) /ENDURANCE SPORTSWIRE/ – Premium Italian eyewear brand KOO is proud to announce the launch of NEBULA – a versatile new sunglasses model crafted for athletes and adventurers who move between sports,…
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MOVE Launches New Endurance Pre-Workout Formula To Take Athletes Miles Ahead
Edinburgh, UK (July 14, 2025) /ENDURANCE SPORTSWIRE/ – MOVE Pre-Workout, the performance supplement brand trusted by athletes and sports nutritionists alike, has announced the launch of its latest innovation: MOVE Endurance Pre-Workout – a clean,…
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KOO Eyewear Launches New Website for a Seamless, Smarter Shopping Experience
July, UK (July 8, 2025) /ENDURANCE SPORTSWIRE/ – KOO Eyewear is proud to unveil its newly redesigned website – a modern refresh that brings an elevated digital experience to riders, adventurers, and eyewear fans across…
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Spartan Conquers the French Alps as Elites and Amateurs Take on the 2025 Ultra World Championship in Morzine
Images here Morzine-Avoriaz, France — [7 July 2025]/ENDURANCE SPORTSWIRE/ – The 2025 Spartan Ultra World Championship and Trifecta Weekend brought raw endurance and next-level grit to the French Alps, as over 10,000 racers from around…
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24 Hour World’s Toughest Mudder Draws Participants from All Over the World to The UK
United Kingdom Sunday 29th June 2025/ENDURANCE SPORTSWIRE/ – History was made this weekend as World’s Toughest Mudder unleashed 24 hours of non-stop, soul-testing endurance on British soil for the very first time. Set against the…
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Essentia Organic Mattress Joins Forces with Spartan to Elevate Elite Athlete Performance Through Superior Recovery
Boston, MA (June 26, 2025) /ENDURANCE SPORTSWIRE/ – Essentia Organic Mattress, the industry leader in high-performance, organic sleep solutions, today announced an exciting strategic partnership with Spartan, the world’s leading endurance sports and extreme wellness brand.…
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Fuelled To The Finish – Naturally
BOSTON, MASS. (06/05/2025) /ENDURANCE SPORTSWIRE/ – DEKA, the global leader in hybrid fitness competition, proudly announces a multi-year partnership with BOOM Chaga as an Official Partner of DEKA through 2027. This new collaboration brings BOOM…
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Nessie-Sairly The Most Beautiful Race on Earth – Don’t Miss Out!
United Kingdom (June 5, 2025) /ENDURANCE SPORTSWIRE/ – The world-renowned Baxters Loch Ness Marathon and Festival of Running returns to the breathtaking Scottish Highlands on Sunday 28th September 2025 for its 23rd edition, promising another…
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Spartan Race and Tough Mudder Announce Visionary Partnership with Zenni Optical
Boston, MA /ENDURANCE SPORTSWIRE/ – Spartan Race, the global leader in obstacle course racing (OCR), is proud to announce a dynamic new partnership with Zenni Optical, the pioneering online eyewear retailer. This collaboration establishes Zenni…
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Para Athletes Take on The Mud: OnPara Joins Forces With Tough Mudder For an Unforgettable Challenge at Toronto Event
TORONTO, ON (May 19, 2025) /ENDURANCE SPORTSWIRE/ – In a groundbreaking and emotional display of grit, resilience, and inclusion, athletes from Ontario Para Network (OnPara) will take on the world-renowned Tough Mudder course this September…
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Electrolit & Spartan: Keeping Racers Hydrated for Another Season
BOSTON, MASS. (May 15, 2025) /ENDURANCE SPORTSWIRE/ — Spartan Race Canada and Electrolit Canada are pleased to announce the continuation of their successful partnership that originated in 2024, with Electrolit Canada returning as the Official…
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Spartan Announces Official Partnership With Guy Laroche’s Drakkar Bleu Across Europe
London, UK (May 8, 2025) /ENDURANCE SPORTSWIRE/ – Spartan, the world’s leading obstacle course race and endurance brand, is proud to announce an exclusive new partnership with Drakkar Bleu, the latest fragrance from esteemed French designer…
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DEKA Taps Versa as Official Energy Partner Through 2026
BOSTON, MASS. (April 29, 2025) /ENDURANCE SPORTSWIRE/ — DEKA, the global leader in hybrid fitness competition, proudly announces a multi-year partnership with Versa Energy as the Official Energy Drink Partner of DEKA through 2026. This…
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Etape Loch Ness Rolls Into Inverness This Weekend
Inverness, Scotland (April 25, 2025) /ENDURANCE SPORTSWIRE/ – The countdown to Scotland’s largest closed-road cycle sportive 2025 is on. The highly anticipated Etape Loch Ness, now in its 11th year, will officially open priority entry on…
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DEKA Welcome Kirklees Active Leisure To Expand Functional Fitness Across the UK
KIRKLEES (April 23, 2025) /ENDURANCE SPORTSWIRE/ – DEKA, the decathlon of functional fitness from the creators of Spartan™, is proud to welcome Kirklees Active Leisure (KAL) to its expanding affiliate network. As a not-for-profit operator of…
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Spartan Returns To The French Alps For The 2025 Ultra World Championship & Trifecta Weekend
April 23, 2025 /ENDURANCE SPORTSWIRE/ – Get ready to test your limits in the mountains as Spartan, the world’s largest obstacle course race (OCR) and endurance brand, returns to Morzine-Avoriaz from July 4-6 2025 for…
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Reflo Take To The Pitch As Official Team Wear Partner of Luton Town FC
(April 18, 2025) /ENDURANCE SPORTSWIRE/ – Reflo, the sustainable performancewear brand, has been announced as the Official Team Wear Partner of Luton Town FC in a landmark deal for the upcoming 25-26 season and beyond.…
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ASICS To Become Title Partner Of New LDNX 10K At Wembley
April 2, 2025 /ENDURANCE SPORTSWIRE/ – ASICS will be collaborating on all aspects of the event, which are being carefully designed to support those of all abilities to achieve their goals, from top professional athletes…
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Blood Flow Restriction Goes To Space With Hytro and Fram2
FRIDAY 28TH MARCH 2025 /ENDURANCE SPORTSWIRE/ – The Fram2 mission, the first human spaceflight over the Earth’s polar regions, is breaking new ground in space exploration by incorporating Hytro’s innovative Blood Flow Restriction (BFR) technology and…
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Manchester City Women Announces Global Partnership With Hytro
March 25, 2025 /ENDURANCE SPORTSWIRE/ – Manchester City Women has today announced a new global partnership with leading Blood Flow Restriction (BFR) wearables company Hytro. The performance partnership will see the team utilise Hytro wearables…
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Worlds Toughest Mudder Arrives in The UK For The First Time – 24 Hours of Extreme Obstacles
United Kingdom (March 21, 2025) /ENDURANCE SPORTSWIRE/ – The most extreme, imposing, and heart stopping endurance challenge on the planet is making history – Worlds Toughest Mudder is coming to the UK for the very…
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Tough Mudder Teams Up with Dr. Squatch in a Sudsy 2025 Partnership
Boston, MA (March 20, 2025) /ENDURANCE SPORTSWIRE/ – Tough Mudder, the global extreme fitness brand, announces a new partnership with Dr. Squatch, the all-natural men’s soap company, to become the Official Body Soap of Tough…
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MOVE Pre-Workout: Redefining Performance With Science-Led Innovation
March 19, 2025 /ENDURANCE SPORTSWIRE/ – MOVE Pre-Workout, the no-BS, science-led brand for high-achievers, is revolutionising the fitness industry with its effective, clean, and premium formula designed for athletes and fitness enthusiasts alike. Created to…
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Tough Mudder Welcomes Grenade As Official Nutrition Partner
March 18, 2025 /ENDURANCE SPORTSWIRE/ – Tough Mudder, the world’s leading obstacle course brand, is thrilled to announce a new partnership with Grenade, the UK’s no.1 protein bar brand. Grenade joins Tough Mudder as the…
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HotelPlanner to be an Official Partner With Tough Mudder and DEKA Fit
BOSTON, MASS. (March 13, 2025) /ENDURANCE SPORTSWIRE/ — Tough Mudder and DEKA Fit, the world’s leading endurance sports and extreme wellness brand, announced that HotelPlanner will be the Official Hotel Search Engine Partner of Tough…
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KOO Eyewear Launches Limited Edition Signature Collection For Strade Biance 2025
UK (March 7, 2025) /ENDURANCE SPORTSWIRE/ – KOO Eyewear and Strade Bianche proudly present the 2025 Signature Collection, featuring its latest innovation – HYPE. Designed for elite performance and bold style, HYPE introduces advanced ventilation…
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KOO Eyewear Joins Forces with BMC Pro Triathlon Team as Official Eyewear Partner for 2025 Season
UK. (26th February, 2025) /ENDURANCE SPORTSWIRE/ – KOO Eyewear and KASK Helmets has been selected as the official eyewear partner of the BMC Pro Triathlon Team for the next two seasons, equipping the 2025 roster…
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Tough Mudder Returns To Austin For An Epic Weekend of Dodging Cactuses Amid The Dusty Desert Mud
AUSTIN, TX (February 25, 2025) /ENDURANCE SPORTSWIRE/ – Tough Mudder is bringing its muddy, gritty, world-famous obstacle course challenge back to the Lone Star State. This year’s Tough Mudder Austin event will take over Reveille Peak…
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Tough Mudder Returns For The Filthiest Fun You’ll Have All Year
London, UK (February 25, 2025) /ENDURANCE SPORTSWIRE/ – Tough Mudder is back, bringing the ultimate test of endurance, teamwork, and grit to London West on 10-11th May 2025. Hosted at the breathtaking Culden Faw Estate,…
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Hytro Enters Professional Cycling With Soudal Quick-Step Partnership to Enhance Recovery and Performance
LONDON, UK (February 17, 2025) /ENDURANCE SPORTSWIRE/ – Hytro, the pioneers of wearable Blood Flow Restriction (BFR) technology, used by over 200 professional sports teams, are thrilled to announce an exciting new partnership with Soudal…
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British Obstacle Sports and Spartan Race UK Renew Partnership to Drive OCR Growth in the UK
February 14, 2025 /ENDURANCE SPORTSWIRE/ – British Obstacle Sports and Spartan Race UK are proud to announce the renewal of their partnership for another two years, reinforcing their shared commitment to growing obstacle course racing…
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Spartan DEKA Storms into Ocala, Florida For an Epic Weekend of Fitness and Endurance
OCALA, FL (February 12, 2025) ENDURANCE SPORTSWIRE/ – Brace yourself, Florida! Spartan is bringing the DEKA FIT hybrid fitness event back for another heart-pounding weekend of strength, endurance, and grit. Taking place on February 15-16…
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Reflo Partners With Jaguar TCS Racing To Release Sustainable Team Kit For 2025 Season
London (February 11, 2025) /ENDURANCE SPORTSWIRE/ – Reflo, the pioneering sustainable performance sportswear brand, has announced the release of the 2025 Jaguar TCS Racing team kit. Designed to reflect both high-performance functionality and sustainability, this…
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LDNX Announced | A Major New 10K Run at Wembley This Summer
February 5, 2025 /ENDURANCE SPORTSWIRE/ – Brought to you by the same team as the UK’s largest 10k, the London Winter Run, LDNX will feature a closed-road course and overall experience created by the same experts…
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Missed The Boat For Etape Loch Ness 2025 Tickets? Saddle up For Charity With Macmillan Cancer Support
January 2025 /ENDURANCE SPORTSWIRE/ – Cycling enthusiasts hoping to secure a place in the 2025 Etape Loch Ness will now need to act with purpose as all general entry places for Scotland’s largest closed-road cycle…
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Spartan Charges Into 2025 With The SoCal Spartan Trifecta Event Weekend JAN 25-26TH
LOS ANGELES, CA (January 22, 2025) /ENDURANCE SPORTSWIRE — Spartan, the world’s leading endurance and obstacle race brand, is ready to kick off the 2025 season with its first event of the year: the SoCal…
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KOO Eyewear Continues Partnership with Red Bull – BORA – hansgrohe through 2025
UK (January 22, 2025) /ENDURANCE SPORTSWIRE/ – Premium Italian eyewear brand, KOO Eyewear, has announced the continuation of their official partnership with the professional German cycling team, Red Bull – BORA – hansgrohe. KOO Eyewear…
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Reflo Introduces “Reloop” Sustainable Technology Into Teamwear to Radically Reduce Sportswear Waste
January 22, 2025 /ENDURANCE SPORTSWIRE/ – Reflo, the sustainable performancewear brand, has introduced its pioneering Reloop by Reflo technology to teamwear in a move set to redefine the sportswear industry. Recycled and recyclable, Reloop garments…
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Tough Mudder UK Wraps Up an Epic 2024 Season with Mud, Milestones, and Unforgettable Moments
November 6th. /ENDURANCE SPORTSWIRE/ – Tough Mudder UK is celebrating the close of another electrifying season, filled with incredible camaraderie, heart-pounding obstacles, and unforgettable memories. From mud-soaked courses to finish line proposals, the 2024 season…
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Spartan Super World Championship Debuts in Mammoth Lakes, October 2025
Mammoth Lakes, CA, /ENDURANCE SPORTSWIRE/ – Spartan is set to make history as Mammoth Lakes, California, welcomes the inaugural Spartan Super World Championship on October 4-5, 2025. Known as an adventureland for outdoor enthusiasts, Mammoth…
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Priority Tickets For The 2025 Etape Loch Ness Cycle Sportive Event Go Live
Inverness, Scotland 28th October /ENDURANCE SPORTSWIRE/– The countdown to Scotland’s largest closed-road cycle sportive 2025 is on. The highly anticipated Etape Loch Ness, now in its 11th year, will officially open priority entry on 29th…
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Nissan Formula E Team Announces Reflo As Official Teamwear and Apparel Partner
UK, 24th October 2024 /ENDURANCE SPORTSWIRE/ – Nissan Formula E Team has today announced a new partnership with sustainable sportswear brand Reflo, who become the team’s Official Teamwear and Apparel partner. The two year deal…
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Spartan 100M and Sprint World Championships Return to Hvar, Croatia 2025
Hvar, Croatia, 23rd October 2024 /ENDURANCE SPORTSWIRE/ – The stunning island of Hvar is set to once again become the heart of the obstacle course racing world, as it prepares to host the hugely successful…
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Order Up- Tough Mudder To Partner With In-N-Out Burger For a Joint Obstacle Course Event in Big Bear
CALIFORNIA /ENDURANCE SPORTSWIRE/ – Two iconic brands collide for one incredible event as In-N-Out Burger unveils plans to host a custom Tough Mudder event in September 2025. The globally renowned obstacle course brand has announced…
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