PTO taps IMG to help secure international broadcast deals
April 26, 2021
The IMG agency has been appointed to assist in distributing the global media rights to events organised by the Professional Triathletes Organisation (PTO).
The three-year deal will initially focus on delivering global coverage and broadcast partnerships for this year’s Collins Cup, which will see 12-person squads from the US, Europe and the rest of the world compete for US$1.5 million in Šamorín, Slovakia on 28th August. SportsPro