PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
May 20, 2021
Autobiography Release: Helle Frederiksen opens up in her inspiring international autobiography
Bryrup, Denmark- Former professional triathlete, Helle Frederiksen, publishes her raw and up-close autobiography, The Pursuit Of Victory. A book that is praised by current and former professional triathletes. During her 11 year racing career, Helle Frederiksen rose to become one of the best triathletes in the world. Retiring from racing...
May 20, 2021
LEOMO Launches Remote Bike-Fitting Service in Europe
Boulder, CO (May 20, 2021) — LEOMO Inc., a company that helps cyclists and triathletes of all levels break through power plateaus with products and direct-to-customer services that enable faster, stronger, more efficient, injury-free riding, has launched its innovative remote bike-fitting service in Europe using its wearable motion analysis technology....
May 20, 2021
Tiger 10K returns to Death Valley
Baton Rouge, LA (May 20, 2021) – Registration for the Fourth Annual Our Lady of the Lake Tiger 10K opens on Thursday, May 20th. The event, which features a 10K, 5K and a Kids Mile, will take place Sunday, Dec. 5, at the south gates of Tiger Stadium. This year’s...
May 19, 2021
IRONMAN VR Team Challenge Enters the Final Week of Showcasing the Asia Pacific Region on Facebook Watch Via the IRONMAN Now Page with Teams Taking on The Half-Distance Distance Duathlon Simulation
IRONMAN VR Team Challenge Asia Pacific IRONMAN VR Team Challenge Week 3 taking place on Friday 21 May at 7:00 a.m. GMT+8 / 9:00 a.m. AEST (Thursdays at 7:00 p.m. ET) with three teams facing-off in a Half-Distance virtual duathlon. Professional triathlete Tim Reed will join this week’s competition providing the teams...
May 19, 2021
PeopleForBikes Coalition Board Meets to Discuss Embracing New Riders, Focusing on Bicycle Infrastructure
BOULDER, COLO (May 19, 2021)—The PeopleForBikes Coalition Board of Directors, composed of 22 of the bike industry’s top leaders, met virtually for their semi-annual gathering May 18. The board’s primary topic of conversation was embracing the millions of Americans who discovered, or rediscovered, bicycling in 2020 and providing them with...
May 19, 2021
A Community that Rocks, Go Behind the Scenes with Diamondback on the Creation of the Get Amped Campaign
KENT, Wash., (May, 19 2021) — Diamondback Bicycles launched a new collection of ebikes in early April with the help of regional artists and creators to produce its comprehensive Get Amped campaign. Pulling inspiration from Seattle’s rock and roll history and the play on words of electric vs. acoustic bikes,...
May 19, 2021
P3R and Robert Morris University Announce Partnership of the P3R Track & Field Complex
PITTSBURGH, PA (May 19, 2021) – Construction has begun at the future P3R Track & Field located at Robert Morris’ Island Sports Center, starting with resurfacing of the track. Through the partnership, P3R and Robert Morris will work together to ensure athletes have the opportunity to continue improving their performance...
May 19, 2021
POC Becomes Official Helmet Sponsor of USA Cycling Olympic Development Academy and Let’s Ride Camps
COLORADO SPRINGS, Colo. – POC USA, LLC has signed a two-year agreement as the Official Helmet Sponsor of the USA Cycling Olympic Development Academy (ODA) and USA Cycling’s National Championship Let’s Ride Camps. USA Cycling plans to continue championing rider development and safety with their new programs debuting this year;...
May 19, 2021
Honey Stinger Helps Fuel Spartan Race Athletes
STEAMBOAT SPRINGS, Colo. (May 19, 2021) —Honey Stinger, the sports nutrition brand, has partnered with Spartan, the world’s leading endurance sports and wellness brand, becoming the official “on-Course Energy Partner” of the 2021 and 2022 Spartan US event seasons. “Spartan athletes are training and racing harder than ever before – and they...
May 19, 2021
Mirrorless Nikon Has “Lift Off” In Space-Enabled Sports Photography
19th May, Lancashire United Kingdom - A UK space company has selected the cutting-edge Nikon Z 6 II mirrorless camera as the core imaging component of its space-enabled, live event photography service. This service is set to boost participant engagement and spectator engagement, helping the recovery of an industry greatly impacted...
