Marmot Celebrates Its Partnership with The Venture Out Project
June 29, 2021
Launching Co-lab Yolla Bolly Sleeping Bag, New Apparel for Pride Month
Rohnert Park, Calif. — Jun 29, 2021— This month Marmot announced a continuation, expansion, and appreciation of its partnership with The Venture Out Project, a 501c3 non-profit that leads outdoor trips and courses for LGBTQ+ people to experience the outdoors and providing education and support that helps schools and organizations affirm their LGBTQ+ community members.
New for 2021 is a special co-lab release of a Pride Yolla Bolly Sleeping Bag, as well as a new special edition Pride trucker hat and t-shirt. The Venture Out Project worked with Marmot product designers to provide field testing feedback and graphic design input. Marmot is a proud partner and financial sponsor of the Venture Out Project, and in honor of this partnership, Marmot is doubling-down on its S22 Pride collection – adding in more apparel and equipment styles. With fresh energy from June’s Pride month in 2021, Marmot is excited and ever-growing its support of the LGBTQ+ community leaders in the outdoor channels.
View the Marmor Pride Collection online.
The partnership came about in 2020 when Marmot approached The Venture Out Project Executive Director and Founder Perry Cohen. From the outset, it was clear the two organizations were aligned in their values and desire to increase awareness, access, and inclusion in the outdoors.
“When we connected with Perry Cohen and the TVOP folks we were super impressed with their programming, professionalism, and approach to working with new partners,” said Jeff Brandon, Brand Manager at Marmot. “It wasn’t all about writing a check and high fiving at the next outdoor show. We connected several times to talk about what Marmot was doing to promote awareness, access, and inclusion for the LGBTQ+ community, and how we could do more. This was all before we ever began drafting a contract.”
From there, the relationship blossomed with product co-labs, The Venture Out Project-led corporate training for Marmot staff, Covid-safe group camping content, and product field testing.
Marmot and The Venture Out Project have plans to continue the partnership well into the future, with an even more comprehensive and broader co-lab collection coming in 2022 and beyond.
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About Marmot Mountain, LLC
Marmot is an award-winning, globally distributed brand of high-performance, technical clothing, apparel and equipment. Since 1974, Marmot products have been worn by climbers, skiers, mountaineers and adventurers world-wide. Marmot works with professional mountain guides, world-class athletes and expeditions—pushing the limits of product innovation and technology— pioneering what is possible in the most extreme environments on earth. For more information about Marmot please visit www.marmot.com.