PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
February 19, 2021
24-Hour “Spartan Ultra World Championship” to Unfold At Telluride Ski Resort in Mountain Village, Colorado – October 10-11
BOSTON, Mass. (February 23, 2021) – Spartan®, the world’s leading endurance sports and wellness brand, will bring the 24-hour “Spartan Ultra World Championship” to the United States for the first time, to Telluride Ski Resort in the town of Mountain Village, Colorado. October 10-11, 2021. The brand’s most challenging event kicks...
February 19, 2021
Dragon Eyewear Debuts XP Fishing Collection
SAN CLEMENTE, Calif., (Feb. 19, 2021) –Dragon Eyewear, a leader in the performance eyewear space with deep roots in the action sports world, introduces its first sunglass collection dedicated to fishing. The four new sun styles are designed with a variety of lens tints, specific to different fishing environments and...
February 19, 2021
Spartan Trail and Pacific Coast Trail Runs partner to host “Golden Gate Trail Classic” with endurance legend Dean Karnazes
BOSTON (February 19, 2021)– Spartan® , the world’s leading endurance sports and wellness brand, has teamed up with Pacific Coast Trail Runs and ultra running legend Dean Karnazes to create the Golden Gate Trail Classic. Taking place November 19 to 21st, the magic of the Golden Gate Bridge and the...
February 19, 2021
GSI Outdoors Launches Sustainable Line of Wooden Chef’s Tools, Tableware and Kitchen Sets
Spokane, Wash. — GSI Outdoors today launched its most sustainable line of tableware and kitchen tools. The seven-item line of products, called the Rakau Collection, is made from a variety of sustainably-sourced FSC wood, and eco-friendly, recycled materials. The collection consists of a 3-piece Cutlery Set, a Spatula, a Chef...
February 19, 2021
Salty Sports Society Announces Successful Event Amid Obstacles
St. Augustine Beach, Florida – The Speedo SALT Series AMI Hogfish Swim took place in the midst of challenging weather conditions leading to several course changes. Facing a southeast wind direction, with gusts of up to 26 miles per hour, on Anna Maria Island, FL, the Salty Sports Society staff...
February 18, 2021
Jack Wolfskin Appoints Will Lachenauer As New Sales Representative
Park City, UT (Feb 18, 2020) — Jack Wolfskin, a globally recognized performance apparel and gear manufacturer centered on sustainability, is pleased to announce a new addition to the North American sales team, Will Lachenauer. Lachenauer, the founder of the LG3 sales agency, will be in charge of retail sales...
February 18, 2021
Latest Fitness Tech EnvisionBody Connected Fitness Reveal Washington Post
TAMPA BAY, Fla., Feb. 18, 2021 / Salina Ray, owner of EnvisionBody was interviewed by The Washington Post regarding edgy AR/AI technology and fitness. Dalvin Brown, innovations reporter for the Washington Post, wrote, Imagine burning calories on the latest, trendy stationary bike to tackle your New Year’s fitness resolutions. Your...
February 18, 2021
Professional Triathletes Organisation announces appointment of Christophe Balestra as Chief Technology Officer
LONDON, ENGLAND: The Professional Triathletes Organisation today announced that it has appointed Christophe Balestra as its Chief Technology Officer to lead the PTO’s technical operations. Balestra’s focus will be the integration of the latest innovations in sports broadcast technologies to PTO broadcast platforms. Balestra spent 10 years as Co-President of...
February 18, 2021
VF Corporation appoints Jan Van Mossevelde as Global Brand President, icebreaker®
DENVER –February 18, 2021– VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear and accessories, today announced the appointment of Jan Van Mossevelde to the position of Global Brand President, icebreaker®. Van Mossevelde will be based in the brand’s home market of Auckland, New Zealand. He will...
February 18, 2021
BCAA Beverage Brand NOCCO Adds New Summer Edition Flavor, Limón Del Sol
LOS ANGELES, CA (18th February, 2021) – NOCCO, the popular no carbs company introduces its seventh flavor, Limón Del Sol to the market. The tradition of NOCCO’s Summer limited-edition line continues with this tangy new flavor set to hit GNC in February. “As we kick off the new year, we are more...