PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
April 1, 2021
Zone3 Signs Exclusive Partnership with Balanced Art Multisport
BOULDER, Colorado, March 30th, 2021– Zone3 USA is happy to announce the signing of Balanced Art Multisport (BAM) to an exclusive agreement to be the wetsuit and swim gear provider for the Elite Athletes of BAM. Zone3 USA will also support the athletes of Intermountain Health Care (IHC) Multisport under...
April 1, 2021
Kodiak Hikes to New Heights in Spring ’21 Collection
Cambridge, Ontario, April 1, 2021 – Kodiak is taking its 110 years of boot-making expertise to the trails with the Skogan, a new premium hiking boot. The Skogan is the hero of Kodiak’s Spring 2021 collection, which features footwear built to both work and play hard. “To create the Skogan...
March 31, 2021
Pure Gravel Providing Live Race Coverage of Bianchi Rock Cobbler
Carlsbad, CA – Pure Gravel, a lifestyle brand focused on Gravel Cycling, is excited to announce they will be producing Live Coverage of the Bianchi Rock Cobbler, April 10, 2021. The presenting broadcast sponsor is Eliel Cycling. Beginning with the EXPO on Friday, April 9th., Pure Gravel will be posting...

March 31, 2021
Hyland’s Powered Announces 2021 Ambassador Lineup
LOS ANGELES – March 31, 2021 – Hyland’s, a century-old leader in creating products to support a healthy, active lifestyle, is proud to announce its 2021 Hyland’s Powered Ambassador Team. The Hyland’s Powered team includes 85 marathoners, ultrarunners, triathletes and cyclists from 27 states who will represent the brand at high-profile events...
March 31, 2021
Tour de Brasilia Goes Virtual with ROUVY, enabling cyclists discover Brazil online and race the streets of its capital from home
Brasilia, Brazil / March 31, 2021 - BRAZILIAN VIRTUAL CYCLING announces official partnership with ROUVY. The organization plans to extend the main events with their digital version and provide their best courses for the exciting augmented racing experience. BRAZILIAN VIRTUAL CYCLING was created in 2020 with the aim of...
March 31, 2021
MYLAPS and IRONMAN Europe partner up to enhance race experience
Haarlem/Frankfurt - MYLAPS Sports Timing and IRONMAN Europe announce a 3-year agreement to enhance the race experience for more than 75,000 triathletes. The participants of most IRONMAN races (around 30 events per year) across Europe will be ensured of the latest developments in timekeeping. Many IRONMAN race directors and participants...
March 31, 2021
IRONMAN VR Team Challenge Wraps Up North America Competition on IRONMAN Now Facebook Watch Page with Teams taking on Olympic Distance Triathlon Simulation; Emea Preview Show Slated for April 7
- Team Morgon Latimore stretches lead on Team Ryan Kinder and Team Shannon Spake going into the final week of competition for the North America portion of the IRONMAN VR Team Challenge - Third and final week of North America region competition taking place on Thursday, April 1 at 7:00...
March 31, 2021
BibRave Expands Marketing Partnership with Knockaround
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, has expanded its marketing services with Knockaround, the original affordable and stylish sunglasses company based in San Diego. What started as a product-seed and promotional arrangement has blossomed into a full-fledged agency relationship and multi-facetted partnership. Building upon...
March 31, 2021
GOAL Foundation Extends Partnership with haku to Drive Memorable Experiences for the Greater Ogden Community
With the pandemic continuing to shift the event landscape, many organizations have begun to envision what the endurance event industry might look like in the next few years. The ability to offer superior customer service, transform insights into action, create unforgettable participant experiences, and foster engaged communities through loyalty- building...
March 31, 2021
GiveSignup | RunSignup Reports Growth at the Close of Q1 2021
Moorestown, NJ – After a challenging year for endurance events and nonprofits, GiveSignup | RunSignup closes Q1 of 2021 with encouraging signs of market expansion. Total transactions on the platform in March 2021 were just short of the transactions from March 2019, despite the continued absence of many large endurance...