PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
May 6, 2021
Nine Woman-Founded Nonprofits Named Finalists for Title Nine’s Pitchfest
Emeryville, Calif. (May 6, 2021)- Title Nine, the adventure and outdoor apparel retailer that encourages women to risk, lead and own, is proud to announce the nine incredible woman-founded organizations chosen as finalists in its inaugural annual Pitchfest Nonprofit Edition. As finalists, these women are leading movements of equality and...
May 6, 2021
XTERRA Oak Mountain this Weekend in Shelby County, Alabama
XTERRA is Back! The first major in the U.S. since the 2019 World Championship in Maui is just two days away at the 15th XTERRA Oak Mountain off-road triathlon in Shelby County, Alabama on Saturday, May 8. Operating under the best practices outlined in USA Triathlon’s Safe Return to Multisport...
May 6, 2021
Miraflora Expands Hemp Infusions CBD Sparkling Beverage Line
BOULDER, Colo. (May 6, 2021)—Miraflora Naturals, purveyor of 100% organic hemp flower oil products, today announced the launch of Miraflora Hemp Infusions +Relax and +Sport CBD sparkling beverages. Infused with 35 mg of hemp flower extract and packed with functional vitamins and minerals, the Hemp Infusions +Relax and +Sport join...
May 6, 2021
UTMB Group and The IRONMAN Group partner to launch the ground-breaking UTMB® World Series
UTMB Group – a major player in trail running which has led the sport’s development for the last 18 years – has joined forces with The IRONMAN Group to boost the sport’s international development and, together, will launch the world’s ultimate trail-running circuit: the UTMB® World Series. From as early...
May 6, 2021
Science in Sport extend partnership with INEOS Grenadiers and launch new campaign, “Progression is our Obsession”
The success of the partnership has been achieved through a collaborative and insight led approach to Performance Solutions, including nutritionist recruitment, tailored fuelling plans and bespoke product development based on the needs of the team and individual riders. This approach has made the partnership the longest and most successful performance...
May 6, 2021
Vincent Luis to Star In Multi-Part Documentary Series with Super League Triathlon
Super League Triathlon has announced it is making a multi-part documentary series with Vincent Luis chronicling his attempt to create history in 2021. ‘Invincible’ will follow the World and Super League champion with SLT’s film crews given exclusive access to the biggest year in his career. Luis is attempting to...

May 6, 2021
Colombia’s Team Medellin, Ukraine’s AMORE E VITA, Hagens Berman Axeon, Elevate–Webiplex Pro Cycling and Team Illuminate Added to Maryland Cycling Classic Line-Up
BALTIMORE, Maryland– The Maryland Cycling Classic supported by UnitedHealthcare, America’s top one-day professional cycling race and the only UCI-sanctioned road race in the U.S., today announced the next round of teams confirmed to compete at the inaugural event, scheduled for September 5, 2021. Team Medellin (COL), recent winners of the...
May 6, 2021
deboer wetsuits partners with Holly Lawrence, Ironman 70.3 World Champion
Stamford, CT, May 6, 2021. deboer wetsuits is thrilled to announce a partnership with Holly Lawrence. Lawrence is among the most dominant athletes racing Ironman 70.3 and middle distance triathlon. A winner of the 2016 Ironman 70.3 World Championship, and runner-up in 2019, Lawrence has a wealth of experience and...
May 6, 2021
Oiselle Signs On as Founding Sponsor of &Mother
Seattle, WA - May 6, 2021 - Oiselle signs on as a Founding Sponsor of new US non-profit &Mother. Co-founded by US Olympian Alysia Montaño, &Mother is dedicated to breaking barriers limiting a woman’s choice to pursue and thrive in both career and motherhood -- starting with professional athletes. As...
May 5, 2021
1800 racers at inaugural GFNY Mazatlán
NEW YORK CITY, May 6, 2021 – A gentle rolling course along the pacific shores of Sinaloa in Mazatlán provided a perfect season opener for the 1800 riders at Sunday’s inaugural GFNY Mazatlán. Race day started early at 6am against a backdrop of clear blue skies. Following a tried and...