Sportograf Becomes Official Event Participant Photography and Video Services Provider for The IRONMAN Group Events in Asia, Emea, and Oceania

December 8, 2021

- Sportograf to provide participant photography and video services to over 140 IRONMAN Group events across Africa, Asia, Europe, Middle East, and Oceania

Singapore / London / Sydney (8 December, 2021) /ENDURANCE SPORTSWIRE/ – The IRONMAN Group announced today a multi-year agreement with long-time sport photography company Sportograf to become the Official Event Participant Photography and Video Services Provider for events across Asia, EMEA, and Oceania. As the world’s first digital-only photo service provider, Sportograf will expand its footprint with The IRONMAN Group portfolio of events by servicing hundreds of thousands of athletes competing in road running, triathlon, mountain biking, cycling and trail running events.

Founded by two sports-mad students who were obsessed with high quality products from the conception of their company, Sportograf has been photographing sporting events since 2005 and has organically grown to the largest sports photography supplier through their excellent word of mouth marketing from satisfied customers and event producers. Sportograf is no stranger to servicing the endurance sports community as it currently photographs over 550 events worldwide. As athletes themselves, co-founders Tom Janas and Guido Holz use their own athletic experiences to never lose sight of their own customer’s point of view and to provide the best products and services available.

“We are very much looking forward to the project with The IRONMAN Group. We will unite all our technical achievements to present the athletes with the most beautiful pictures as fast as possible,” said Guido Holz, co-founder of Sportograf. “We are excited to bring our passion and quality to The IRONMAN Group family and we look forward to an amazing journey together.”

Sportograf currently provides event photographer services for The IRONMAN Group iconic races such as Ultra-Trail Australia™ from the UTMB World Series, as well as the Absa Cape Epic®, Swiss Epic, Cape to Cape and FNB Wines2Whales® mountain biking events, which are all part of the global mountain biking Epic Series. Sportograf will now expand their event participant photography and video services to such staple events as the Standard Chartered Singapore Marathon™, the Sun-Herald City2Surf®, Tarawera Ultramarathon® by UTMB, as well as the IRONMAN®and IRONMAN 70.3® events taking place in Africa, Asia, Europe, Middle East, and Oceania. In all, Sportograf will be providing participant photography and video services for over 140 events in The IRONMAN Group Portfolio of events.

“We are very excited to be working with the Sportograf team as they expand their footprint with our portfolio of events,” said Shane Facteau, Chief Operating Officer for The IRONMAN Group. “With Sportograf’s excellent customer service and high-quality products, we look forward the continued evolution of this relationship as our event portfolio expands in Europe, Oceania, Middle East, Asia and Africa.”

Over the last two years, Sportograf has focused on further improvements of its services to offer best-in-class event participant photographs and videos for their customers. “The global pandemic has been a terrible experience for the sports event industry, but it has also brought opportunities that we have seized. With our online academy we can now prepare new photographers worldwide much faster to meet our requirements,” said Tom Janas, co-founder of Sportograf. “As an athlete, I wish all participants and all event organizers of The IRONMAN Group events a largely positive year in 2022 and can hardly wait to pick up my camera.”

For more information on Sportograf visit www.sportograf.com.

For more information on The IRONMAN Group brands and global event series, visit www.ironman.com/about-ironman-group. Media may contact press@ironman.com.


About Sportograf

Sportograf is a digital photo service provider offering memories of the most memorable sports moments to event organisers and participants. Founded by Guide Holz and Tom Janas, two sports and computer addicted students in 2005, Sportograf was the world’s first purely digital photo service for sport. The company developed a software for bib number recognition and individual athlete assignment, using modern image processing as well as machine learning technology to constantly adapt and improve their products for the market’s needs. Today, Sportograf works with over 1,200 photographers around the world to process millions of images each weekend at peak times. It is the number one media service provider in the field of photography at major sporting events globally. For more information, please visit www.sportograf.com

About The IRONMAN Group

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, the IRONMAN® Virtual Racing™ (VR™) Series, 5150™ Triathlon Series, the Rock ‘n’ Roll® Running Series, the Rock ‘n’ Roll Virtual Running™ Series, IRONKIDS®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf®, Ultra-Trail® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events including Haute Route®, and gravel racing like Gravel Epic®, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business. For more information, visit www.ironman.com/about-ironman-group.

About Advance 

Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, 1010data and Pop. Together these operating companies employ more than 17,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Discovery and Reddit. For more information visit www.advance.com.