PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
September 9, 2021
Supersapiens Welcomes Seven-Time Grand Tour Winner Chris Froome as Newest Advisor and Investor
ATLANTA, 09 September 2021 —Supersapiens, the world’s imminent energy management system for performance athletes, powered by the Abbott Libre Sense Glucose Sport Biosensor, is delighted to announce that Chris Froome has joined the company as a technical advisor and investor. Froome will be featured in Supersapiens marketing as a premier...
September 9, 2021
Running USA Launches Event Management Study, Seeks Input from Race Directors and Event Staff Nationwide
(Thursday, Sept. 9, 2021) – Running USA, the non-profit trade organization for the running industry, announced today that the 2021 Event Management Study is now open for race directors to submit their responses. “We encourage our members and non-member event professionals to take the new event management study, which helps...
September 8, 2021
American Women Offer Most Intriguing Storyline of 2021 Credit Union Cherry Blossom Ten Mile Run
September 8, 2021, Washington, DC: Jenny Simpson is the course record holder (4:16.1) and eight-time winner of the Fifth Avenue Mile — the farthest she’s ever raced on the roads. Jenny is also a three time Olympian (2008, 2012 and 2016 bronze medalist) and three time World Championship medalist (gold...
September 8, 2021
Cotopaxi Secures Growth Investment Led by Bain Capital Double Impact
Salt Lake City, UT – September 8, 2021 – Cotopaxi, an outdoor gear and apparel brand and Benefit Corporation, today announced that it has secured funding led by Bain Capital Double Impact, the impact investing strategy of Bain Capital. The investment will propel Cotopaxi’s global growth, sustainable products strategy, and...
September 8, 2021
Giro Launches New Latch MTB Shoes
(Sept 8, 2021 – Scotts Valley, CA) Giro Sport Design, the cycling world’s design leader, today announced the release of Latch, a brand new, all-mountain flat pedal shoe that incorporates breakthrough Mute™ Foam midsole technology and an innovative Tack™ Rubber outer sole compound that work together to greatly increase foot...

September 8, 2021
Kryptonite Lock Launches Comprehensive, Retailer-Focused Education Guide For E-Bike Users
Canton, MA, USA – Kryptonite®, a brand of Allegion and manufacturer of class-leading locks, lights and security solutions for the bicycle industry, has launched a comprehensive online and in-store resource guide to help e-bike owners maintain the security of their valued purchase. The guide, which will be displayed through in-store...
September 8, 2021
Running USA and The Running Event Announce Session Topics for the Race Director Track at 2021 Event
AUSTIN (Sept. 8, 2021) – Running USA is excited to partner with The Running Event (TRE) and provide standout industry programming relevant to events, sponsors, retailers and vendors during #TRE21, set for November 30 to December 2 in-person in Austin, Texas. Today, Running USA announces the content topics for five...
September 8, 2021
Alete™ Active Nutrition Announces Acquisition of Bonk Breaker® Nutrition in Continued Growth of Portfolio
San Francisco, Calif. — September 8, 2021 — Alete™ Active Nutrition is pleased to announce today the acquisition of Bonk Breaker® Nutrition, a long-time favorite nutrition brand among cyclists, runners, triathletes and professional sports teams. The acquisition is a great fit for both Alete Nutrition, formerly known as RoadRunnerTM Holdings and...
September 8, 2021
The TOUR DE FLORIANÓPOLIS from Southern Brazil’s beautiful and exotic islands arrives as an official virtual race competition on ROUVY
Florianópolis, Brazil / September 8th, 2021 - The enforced partnership between the Brazilian Virtual Cycling and ROUVY has a launch date now - September 11th - thanks to GPBrasil of Virtual Cycling – Tour de Florianópolis. The Island of Magic or ‘Floripa’, as it is commonly called by Brazilians, is...
September 8, 2021
Specialized Partners With Inaugural Race, Belgian Waffle Ride Kansas Products
San Diego, CA // Lawrence, KS - (September 8, 2021) – Monuments of Cycling, a premier cycling events producer, has partnered with Specialized on its inaugural Belgian Waffle Ride KS (BWR KS) event to be held on October 29 - 31, 2021 in Lawrence, Kansas. Specialized will be the Official...