PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.

March 16, 2023
Performance Hydration Leader Ready® Launches New Low-Calorie Sports Drink
Pittsburgh, PA., March 16, 2023/ENDURANCE SPORTSWIRE/ – Ready® (@ready nutrition), one of the fastest growing sports nutrition companies in America with co-owners and Ready® Athletes Aaron Donald and Giannis Antetokounmpo, today announced the launching of a light version of Ready® Sports Drink, its advanced and science-based line of performance products designed...
March 16, 2023
Start 2 Finish Acquires Fleet Feet Race Productions, Expands Event Services Reach
(Atlanta, GA; Charlotte, NC; Memphis, TN) /ENDURANCE SPORTSWIRE/ - Start 2 Finish Event Management, a leading active event management and timing company with offices in Atlanta, GA; Charlotte, NC; and Memphis, TN, announced today that it has acquired the Race Productions division of Fleet Feet St. Louis. Fleet Feet Race...

March 16, 2023
GFNY Republica Dominicana this Sunday
/ENDURANCE SPORTSWIRE/ – This Sunday, GFNY Republica Dominicana offers riders a challenging 149.7 km race course with an elevation gain of 962 m. Punta Cana with its white sand beaches, blue turquoise water and tropical weather, is the second most popular tourist destination in Latin America. “Within two editions only, GFNY...

March 16, 2023
Introducing Ommyx, the First-of-Its-Kind AI Health Tracking App
Miami, FL (March 16, 2023) /ENDURANCE SPORTSWIRE/ - Ommyx is excited to announce the launch of its AI health tracking app, an innovative platform that syncs with your wearables, integrates your health data, and sends custom recommendations that align with your goals straight to your calendar. To founder David Mehlman,...

March 15, 2023
Wiley X Eyewear Looks to Accelerate Growth with Evolved Approach to Product Development
FRISCO, Tex. /ENDURANCE SPORTSWIRE/ - Wiley X, a leading manufacturer of premium protective eyewear, has announced changes to its product development approach by incorporating three main elements: a reinforced product development team, an emphasis on American design and production, and a focus on using sustainable materials. The brand has assembled...

March 15, 2023
Salt Life Announces Partnership with United Row
March 15, 2023– Columbus, GA /ENDURANCE SPORTSWIRE/ – Salt Life®, the performance and lifestyle brand for saltwater pursuits of all kinds, is excited to announce its sponsorship of United Row, a rowing team of two best friends attempting to break the world record and become the youngest and fastest pair to row...

March 15, 2023
New event: SwimRun Cape Cod set for Sept. 2023
BOSTON, MA/ENDURANCE SPORTSWIRE/- New England Endurance Events has added its first swimrun race to the company’s schedule of multisport events for 2023. SwimRun Cape Cod will be held on September 16; traversing the beaches, highlands, woods and glacier-formed kettle ponds within the Cape Cod National Seashore in Massachusetts. Two distances will...

March 15, 2023
Introducing PROLIDS: A New Bicycle Helmet Brand Designed Especially for Kids!
Tulsa, Oklahoma /ENDURANCE SPORTSWIRE/ – Effective this month, Brett Baker, company founder, announces the launch of PROLIDS, a bicycle helmet designer and manufacturer based in Tulsa, OK. PROLIDS was created with the goal of making fun, stylish, customizable helmets that kids could wear, and feel good about wearing. PROLIDS helmets will help...

March 15, 2023
Athletic Brewing Company Expands Canadian Retail Presence
MILFORD, Conn. and SAN DIEGO (March 15, 2023) /ENDURANCE SPORTSWIRE/ – Athletic Brewing, America’s leading producer of non-alcoholic craft beer, is proud to announce an expansion of its Canadian retail presence. A growing number of key retail partners across Canada – including Sobeys, Safeway, Loblaws, and Real Canadian Superstore – are...

March 15, 2023
GFNY announces second race in Thailand
/ENDURANCE SPORTSWIRE/ - GFNY Global Endurance Sports Series adds GFNY Khao Yai, scheduled for October 8, 2023. It’s one of now five GFNY races in Asia aside from the Indonesian races in Bali and Mandalika, Kuala Lumpur (Malaysia) and Krabi (Thailand). The competitive long distance is 166.8km with 2179m of...