Mascot Sports’ Livermore Valley Half Marathon returns for 10th Anniversary in California’s Original Wine Country

February 28, 2024

Event sees 50% growth with all-new, sold-out 5K, kids events and largest wine, beer and music festival in its decade long history.

/ENDURANCE SPORTSWIRE/ – The 10th Anniversary of the Livermore Valley Half Marathon, all-new 5K & kids races will take place on March 3, 2024. Mascot Sports, who founded the race in 2014 and awarded “Destination Partner of the Year” from Livermore Downtown Inc., is excited to kick off this iconic event weekend at Altamont Beer Works to unveil our custom Runner’s HiPA this Friday.

“Our team is honored to be celebrating our 10th start in Livermore. It’s always such a magical day and we’re excited to catch all the feels this weekend in one of our favorite places,” said Mascot Sports CEO Ryan Dawkins.

“One of the hallmarks of Livermore is its remarkable quality of life,” said Livermore Mayor John Marchand. “This signature event has participants coming back year after year. Come and find out why.”

The start, finish and festival will take place in historic Downtown Livermore and the race route will bring runners through areas of the Livermore Valley, California’s original wine country.

“We are thrilled to be celebrating the 10 year anniversary of this world class event, highlighting the very best of the Livermore Valley,” said Livermore Downtown Inc. Executive Director Ruby Lopez-Villarreal. “Starting in the heart of it all, you’ll get a sense of California’s rich old west charm that comes to life amongst top breweries, gold medal wineries, restaurants and shopping boutiques. This is truly a tourist destination not to be missed!”

In addition to cheer stations, six water stops and pace teams, Livermore Valley Half & 5K participants can expect to bring home a unique snowglobe medal, technical long sleeve tee, and a custom wine glass to enjoy tastes from local wineries and breweries as part of the popular Finish Festival.

“The Livermore Valley is definitely a little bit country and a little bit rock and roll and we look forward to celebrating your run finish at our Street Party with live entertainment and internationally recognized local wines and beers,” said Lopez-Villarreal..

For more information on the Livermore Half Marathon, please visit livermorevalleyhalf.com and follow along with the event on Facebook and Instagram. Visit LivermoreDowntown.com for more events and destination information.

About Mascot Sports

Mascot Sports is a leader in sports and experiential marketing igniting the rally for innovation through athletes, brands and events. Mascot Sports was founded by 20 year veteran endurance sports executive and competitive athlete Ryan Dawkins, also the recipient of Acquisition International’s Business Excellence Award for “Best CEO in the Events Sector.” Programs have included: Amgen Tour of California, Warner Bros’ Wonder Woman Run Series, SF Giants’ Giant Race, Haute Route Europe, and the Bay Bridge Half Marathon, named a top global experience by Runner’s World Magazine. For more information, visit the Mascot on Instagram, TikTok and Website.