PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 4, 2021
Peter Sagan and 100% Invite You To Enter The Ultimate Cycling Sweepstakes
SAN DIEGO, Calif. – February 4, 2021 – 100%®, the San Diego-based sports performance company, has joined forces with Peter Sagan and Specialized for the Ultimate Cycling Sweepstakes. The grand-prize winner will receive all the gear that helps make the seven-time Tour de France green jersey winner the fastest man...
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February 4, 2021
Saucony® Unveils the Kinvara 12
WALTHAM, MA (Feb. 4, 2021) –Global performance running lifestyle brand Saucony announces thelaunch of the Kinvara 12, the latest iteration of its award-winning, athlete-loved running shoe franchise. Featuring the brand’s exclusive PWRRUN™ cushioning technology, updated geometry, and a simplified upper, the Kinvara 12 is featherlight and fast. The Kinvara 12...
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February 4, 2021
Saucony® Launches All-New Guide 14
WALTHAM, MA (Feb. 4, 2021) –Global performance running lifestyle brand Saucony introduces the Guide 14, a streamlined update to the brand’s venerable stability shoe. The Guide 14 provides all the comfort and support stability-seeking runners expect, but with less bulk, resulting in an overall lighter package. Newly formulated PWRRUN foam...
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February 4, 2021
ATRA Announces 2021 Theme: Resilience
Feb. 4, 2021. - The American Trail Running Association (ATRA), announces “Resilience” as our theme for 2021. This important topic follows our recent annual themes including last year’s Climate Action, 2019’s Trail Running Responsibly, 2018’s Trail Stewardship: Leaving a Lasting Legacy, and the 2017 theme, Community: Building Trail Running Connections....
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February 4, 2021
Saucony® Unveils the Kinvara 12
WALTHAM, MA (Feb. 4, 2021) –Global performance running lifestyle brand Saucony announces the launch of the Kinvara 12, the latest iteration of its award-winning, athlete-loved running shoe franchise. Featuring the brand’s exclusive PWRRUN™ cushioning technology, updated geometry, and a simplified upper, the Kinvara 12 is featherlight and fast. The Kinvara...
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February 4, 2021
2021 IRONMAN 70.3 Lubbock Triathlon designated as IRONMAN 70.3 North American Triclub Championship – Central Region
LUBBOCK, Texas / TAMPA, Fla. (February 4, 2021) – IRONMAN® today announced that the IRONMAN®70.3® Lubbock triathlon taking place on June 27, 2021 will be designated as the IRONMAN 70.3 North American TriClub Championship – Central Region for 2021. Lubbock joins the 2021 Global TriClub Championship Series as the seventh event internationally and...
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February 4, 2021
Legendary Relay Team at Challenge Gdansk
A team of legendary Polish athletes will join the inaugural CHALLENGE GDANSK as the so-called Champions Relay. This Relay Team will participate at the sprint distance and consists of Alicja Pęczak, Przemysław Miarczyński and Adam Korol. All participants, solo or relay, can try to beat the finish time of the Champions Relay. ...
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February 4, 2021
2021 Ambassadors Announced for Race Day Events
Race Day Events is proud to announce their 2021 Ambassadors. “We love connecting with the endurance sports community and launching our ambassador program allows us to expand that reach even further,” Director of Marketing Victoria Rouse said. “This is our inaugural year for the program, and we’re excited to build...
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February 4, 2021
FITAID Renews Partnership with Leading Endurance Brand Spartan in US and Canada for Multi-Year Term
BOSTON, Mass. – FITAID, the recovery beverage of LIFEAID Beverage Co. has renewed its partnership with Spartan®, the world’s leading endurance sports and wellness brand, maintaining its designation as the “official Recovery Beverage” of Spartan North America, as part of a multi-year deal. “Spartan athletes have long-come to know and...
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February 4, 2021
NATHAN Sports Partners with Black Girls RUN!, Supporting Black Women in the BGR! Community Seeking to Develop and Maintain an Active Lifestyle
Fountain Valley, CA (February 4, 2021) — NATHAN Sports is proud to announce a new partnership with Black Girls RUN!, providing gear and financial support to further the mission of the organization—inspiring women to develop and maintain an active and healthy lifestyle. Black Girls RUN! was founded in 2009 in...
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February 4, 2021
The International Association of Black Triathletes Use Innovation & Technology to Assist Youth
Baltimore, MD. - The International Association of Black Triathletes (IABT) is a national humanitarian nonprofit dedicated to providing advancement for urban youth and communities they represent through the sport of triathlon by being a gateway to reduce academic and health disparities and to increase opportunities for collegiate studies, internships, and...
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February 4, 2021
Giro Announces New Race Helmet: Signes Spherical
(Park City, UT) Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced the launch of the new Signes™ Spherical race helmet. With a wide range of sizes, this unisex ski race helmet (735 grams, size M) is for alpine racers looking for a comfortable, low profile helmet that...
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February 3, 2021
Massif Hires Christine Collins as new Vice President and General Manager
ASHLAND, Ore. – February 3, 2021 – Massif, a leader in flame-resistant clothing for the United States Military, today announced the hiring of new Vice President and General Manager Christine Collins. With years of experience in both garments and textiles, Collins is poised to continue the successful growth at Massif....
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February 3, 2021
P3R Partners with Magee-Womens Research Institute & Foundation to Empower and Support Women on Their Health and Wellness Journeys
PITTSBURGH, PA (February 3, 2021) – Today, on National Girls & Women in Sports Day, P3R is proud to announce a new partnership with Magee-Womens Research Institute & Foundation (MWRIF). P3R, the engine behind the DICK’S Sporting Goods Pittsburgh Marathon and the creators of the Ready.Set.MOVE. subscription box, and MWRIF are...
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February 3, 2021
Cotopaxi Announces Bold Sustainability Goal
(Salt Lake City, UT) Feb. 3, 2021 -- B Corp and outdoor brand Cotopaxi announced today its goal that 100% of its product line be certified as using materials certified as either responsible, recycled, or repurposed by 2022. To date 90% of its products currently meet this criteria, and 94%...
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February 3, 2021
Sun Valley Opens Sunrise Ski Zone
Sun Valley, ID. (Feb. 3, 2021)– After a record-breaking 51” of snowfall over the past seven days, Sun Valley Resort today announces the opening of Sunrise, the much anticipated expansion plan of over 380 acres of skiable terrain, featuring expert level chutes, glades and bowls. The new terrain is located...
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February 3, 2021
PEARL iZUMi Unveils The Crew
LOUISVILLE, Colo. (Feb. 3, 2021) — PEARL iZUMi, the world leader in cycling apparel and footwear, is pleased to introduce The Crew, a unique team of brand representatives. The Crew includes over 65 diverse individuals including professional road, gravel and mountain bikers, triathletes, bike packers, community cycling leaders and activists, coaches, content...
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February 3, 2021
Humana Rock ‘N’ Roll Virtual Running Club enters a Full Shuffle this February
TAMPA, Fla. (February 3, 2021) –Building on the new year momentum, the Humana Rock ‘n’ Roll® Virtual Running Club™ (VRC™) picks up the pace throughout the month of February as participants hit shuffle by mixing up the distances each week so runners and walkers alike can stay in the groove. Starting...
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February 3, 2021
Super League Triathlon Heads To London And Rotterdam With SLT Arena Games Powered by Zwift
London and Rotterdam will play host to two cutting edge professional triathlon events as the SLT Arena Games Powered by Zwift heads to Queen Elizabeth Olympic Park on March 27 before a spectacular return to the Netherlands on April 18. British Olympic medal hopefuls Jonathan Brownlee, Alex Yee and Georgia...
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February 3, 2021
Easy Day Sports Strengthens Event Team with New Director of Marketing
Coronado, CA – Easy Day Sports, a boutique event production company, continues to build on its top-notch event team by announcing today that Christy LaLanne has been named Director of Marketing and Athlete Engagement. In her new role Christy will take the lead in furthering Easy Day’s reputation for producing...
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February 3, 2021
COROS Launches Updated Ski Touring Activity Mode
Tustin, CA, February 3, 2021 – COROS Wearables Inc., makers of premium endurance sports wearables, announced today a key update to its Ski Touring activity mode. The timing of this update is optimal as key Ski Mountaineering towns across North America are being blanketed with feet of fresh powder. Working...
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February 3, 2021
BASE Performance signs on as exclusive hydration and bar sponsor for 3 Adventure Fit events
Boulder, CO – BASE Performance will provide premium nutritional support for thousands of athletes in 2021. First up is the Old Man Winter Rally from Feb 6th – Feb 14th, an “Epic Winter Adventure” for runners and riders in Colorado’s Front Range. These athletes will rehydrate BASE Hydro and fuel...
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February 3, 2021
Zone3 USA Partners with One With The Ocean
BOULDER, Colorado, February 3rd, 2021– Zone3 USA has partnered with One with the Ocean, the largest global open water swim community serving over 3500 swimmers around the world which focuses on open water swim education and keeping our oceans clean. “We are proud to partner with One with the Ocean,”...
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February 3, 2021
Professional Triathletes Organisation partners with Elite Energy and Triathlon Australia to Support The Australian National Triathlon Championships at The Husky Triathlon Festival
LONDON, ENGLAND: The Professional Triathletes Organisation today announced a partnership with Triathlon Australia, the governing body of the sport in Australia, and renowned Australian event operator Elite Energy that will see an expanded footprint of the Husky Triathlon Festival and the Australian National Triathlon Championships on Feb 26-28th 2021. The...
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February 3, 2021
2021 Ukrop’s Monument Avenue 10k Announces New Event Dates: June 3-6
RICHMOND, VA – In accordance with ongoing public health and safety guidelines associated with the COVID-19 pandemic, the Ukrop’s Monument Avenue 10k presented by Kroger won’t be held as a traditional single-day event on Saturday, March 27, and instead will take place June 3-6, 2021. The rescheduled event will be...