June 23, 2020

UTMB® Group launches UTMB® for the planet, a digital event to unite the community

Following the cancellation of the 2020 edition of UTMB® Mont Blanc due to the COVID-19 pandemic, UTMB® Group has announced the launch of UTMB® for the Planet; a digital sporting event to bring the community together around a united cause. Having previously committed to work towards "a common cause in...

June 23, 2020

deboer wetsuits partners with Neuff Red to serve athletes in the UK

Stamford, CT, Release: June 23, 2020. deboer wetsuits is proud to have Neuff Red as a retail partner in the UK.  The United Kingdom has developed into one of the most prominent triathlon markets in the world, and deboer is very excited to be working with Neuff Red to serve athletes and...

June 23, 2020

Momentous Releases Performance Collagen Product Scientifically Proven to Reduce Pain, Support Joint Health, and Increase Cartilage Mass

(Jackson Hole, Wyo.) June 23, 2020 – Momentous, a premium sports nutrition company, is proud to announce the release of a new addition to its product line: Collagen Peptides. Recognizing the problems that joint health presents to athletes, Momentous engineered a unique formula that combines PEPTIPLUS® and FORTIGEL® collagen with...

June 23, 2020

Star-Studded Virtual Events for National Triathlon Week

Top players from all aspects of the triathlon world have come together for “Triathlon’s Transition: Conquering the Pandemic & Fostering Diversity,” a series of events orchestrated by UCAN. These star-studded events feature Mark Allen, Siri Lindley, Bob Babbitt, Karen Smyers, Tim O’Donnell, Dr. Tekemia Dorsey, and USAT’s Chief of Staff,...

June 23, 2020

Zoot Sports Launches New Face Mask Collection

Carlsbad, CA-  Zoot Sports, the global industry leader in triathlon apparel and accessories, launches all new technical face coverings.  Available in 15 colorful and unique designs, customers can order individual masks or cooling neck sleeves.  Additionally, they will offer the option to create your own design though their quick turn custom...

June 23, 2020

athleteReg Launches Automated Sales Tax Functionality

(Easthampton, MA) - In accordance with new Marketplace Facilitator laws throughout the United States, athleteReg has released a complete solution to facilitate collecting and remitting sales tax on behalf of our event directors in qualifying states. Marketplace Facilitator laws, which vary state-by-state, are the result of the landmark Supreme Court...

June 22, 2020

2020 Alan Jones Timer Award Winner: Todd Henderlong

June 22, 2020 – Moorestown, NJ – RunSignup announces this year’s Alan Jones Timer Award winner, Todd Henderlong, with T&H Timing located in Indiana. RunSignup’s annual timer award recognizes an individual race timer who has shown exceptional efforts and has had a significant impact on the endurance race industry. Henderlong,...

June 20, 2020

Skye Moench (USA) and Andi Boecherer (DEU) Earn Victories During the IRONMAN VR Pro Challenge

- Over 9,000 athletes from 117 nations registered to compete in IRONMAN VR12 an IRONMAN 70.3 half-distance simulation with 5 km Run, 90 km Ride, and 21 km Run  - More than 1,900 age-group athletes registered to compete in the third IRONMAN Virtual Racing Championship Series event  - More than...

June 20, 2020

Believe in the Run Kicks Off Summer Distance Project in Partnership With Polar

BALTIMORE, Md., June 20, 2020 - Believe in the Run, an independent run culture outlet, has just launched GRIT, a summer distance project presented by Polar. The event challenges runners to go beyond their average summer running goals, as runners choose between distance tiers of 25, 75, 150, 225, or...

June 19, 2020

100%® and Movistar Team Join Forces to Debut Special Edition Racetrap® Sunglasses

SAN DIEGO, Calif. – June 19, 2020 – 100% has debuted a brand-new special edition of its cutting edge Racetrap eyewear, built in collaboration with the Movistar Team WorldTour cycling squad. The unique sunglasses blend 100%’s industry-leading optics with Movistar’s distinctive colors for a pair of shades that will pop...

June 19, 2020

Iconic mountain races vie for greatest of all time title

The American Trail Running Association is supporting the World Mountain Running Association as they conduct a worldwide fan-driven competition. While the majority of races have been cancelled, the World Mountain Running Association has been generating mountain running content for its community by profiling athletes, featuring historic performances, and seeking interaction...

June 19, 2020

8 Pro Athletes to Run Covid-19 Virtual Marathon for Detroit Charity

GROSSE POINTE (MI)– Eight professional athletes represented by Michigan-based Elite Runner Management (ERM) will be racing a virtual marathon relay on Saturday, July 18th  to raise funds for Detroit Rescue Mission Ministries, announced Chris Mengel, founder and owner of the sports agency. “My hometown of Detroit has been hit particularly hard...

June 18, 2020

IRONMAN Foundation Awards Second Round of IRONAID COVID-19 Support Fund Grants

TAMPA, Fla. (June 18, 2020) – The IRONMAN Foundation® has announced its second distribution of IRONAID™ COVID-19 Support Fund grants to be awarded to 40 charitable organizations and COVID-19 response programs. Since its launch, the IRONAID COVID-19 Support Fund has awarded over $200,000 in funds to organizations around the world. Recognizing that...

June 18, 2020

Race Roster introduces an SMS tool to help event organizers connect with their participants

London, ON (Thursday, June 18, 2020) - Race Roster has announced the launch of their SMS tool, which will provide event organizers with an effective communication channel to connect with their participants. “We discovered that SMS open rates are nearly 5x higher than email”, says Bob Pluss, Marketing Manager and...

June 18, 2020

Sanford Fargo Marathon Given Official Green Light

(FARGO, N.D.) June 18, 2020 —The Sanford Fargo Marathon announced today that it will be moving forward with its 2020 event scheduled to take place August 24 through 29 —  likely making it the first in-person marathon to occur in the U.S. since March. Many normal activities were allowed to...

June 18, 2020

Velo Launches New Saddles, Expands North American Distribution

June 18, 2020: Velo, the global leader in bicycle saddle manufacturing, announced three new saddles this week in conjunction with expanded distribution in the North American market. The new distribution agreement with Ken Yamakoshi will focus primarily on enthusiast and elite level products from Velo and work directly with retailers...

June 18, 2020

Elite Releases the 2020 FLY Team Bottles for WorldTour Teams

FONTANIVA, ITALY, June 18, 2020 — Elite Cycling proudly releases the new FLY Team bottles to be used by its WorldTour partners in 2020.  Long-time makers of the world’s lightest cycling water bottles (and their latest biodegradable JET bottle), Elite will be supplying 10 WorldTour teams with technical products (including...

June 18, 2020

GFNY heads to Peruvian Andes for inaugural race in 2021

NEW YORK CITY, June 18, 2020 – Cusco is the historical capital of Peru, and recognized as a World Heritage Site by UNESCO. At 3200 meters above sea level, it will offer a challenging race amidst a historical backdrop. GFNY Peru will offer two distances. The competitive long route of...

June 18, 2020

Bad to the Bone Sports Launches Monte Vino Races, a Limited-Entry Race Series, in Response to the COVID-19 Pandemic.

Vesuvius, VA–June 18, 2020. The Monte Vino Races, presented by Bad to the Bone Sports, are intimate events with limited entries.  In this new environment, the Monte Vino Races strive to bring together the running community in a safer, small crowd setting. With the Monte Vino Races, Bad to the Bone Sports’...

June 17, 2020

Zwift x Scott Week

(LONG BEACH, JUNE 17 2020) Zwift, the global online training platform, is partnering with SCOTT and their world-class athletes to bring SCOTT week to Zwift. Starting on Sunday 21st June SCOTT Week will bring together three categories of road, triathlon, and mountain bike together in a celebration of two wheels....

June 17, 2020

Kiwi Multi-Sport Phenom Kieran McPherson to ‘Tri Across New Zealand’

San Pedro, California (June 17, 2020) —What does a world-class multi-sport athlete do when racing is cancelled across the globe and his borders are shut? To keep in top shape in case racing reopens, New Zealand professional XTERRA athlete Kieran McPherson creates his own ‘racing’ adventures: His backyard iron-distance tri in...

June 17, 2020

SBT GRVL Announces SBT VRTL Ride Experience

STEAMBOAT SPRINGS, Colo., (June 17, 2020) –SBT GRVL, a world-class gravel bike experience presented by Canyon Bicycles, is launching a new virtual ride in place of the canceled August event. SBT VRTL is a free community ride experience that will be held on Sunday, August 16, with participants choosing where, when...

June 17, 2020

Peak Content makes Diversity and Inclusion session FREE to watch

Peak Content Summit, the content marketing strategy course designed for active lifestyle, outdoor and cycling brands, has made two of its sessions free to watch, offering brands an opportunity to discover more ways to make their content more inclusive and reach a more diverse audience. “With everything that’s going on...

June 17, 2020

Revolutions in Fitness offers Global Video Fit Consultations

MOUNTAIN VIEW, Calif. - Revolutions in Fitness, a comprehensive health and fitness facility, announces expanded services in the world of bike fitting with Video Fit Consultations. The Revolutions in Fitness team are regarded as Best in Class Fitters and are trusted by elite cyclists (such as Christian Vande Velde, Tour de...

June 17, 2020

BibRave Hosts Interactive Virtual Ambassador Summit

Portland, OR - BibRave, the running industry leader in grassroots digital marketing, hosted the first virtual ambassador summit for their network of running influencers and content creators, the BibRave Pros. The weekend featured a combination of educational content, a TikTok contest, an on-the-run scavenger hunt, meet-and-greet sessions, and an award...