PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 27, 2021
ROUVY Announces Virtual “Travel The World Racing Series” presented by ELITE Cycling and Santini
January 27, 2021 - From February 2nd - 7th, the global cycling community will be competing virtually on beautiful, real-life race courses across 5 countries. Together with ELITE Cycling and Santini, ROUVY launches an open virtual race series that will visit famous climbs and parcours in Italy, Australia, Switzerland, France...
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January 27, 2021
CAKE Launches the Kalk AP, an Anti-Poaching Electric Bush Bike
(Stockholm, Sweden – January 27, 2021) – CAKE, the Swedish leader in premium electric off-road motorbikes, announced today the launch of Kalk AP (Anti-Poaching), a special edition Kalk that has been redefined and optimized for rangers working to protect wildlife in the harsh conditions of the African bush. The Kalk...
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January 27, 2021
Oiselle Hires Alison Mariella Désir as its Director of Sports Advocacy
Seattle, WA - January 27, 2021 - Oiselle is excited to announce that Alison Mariella Désir is joining its Leadership Team in Seattle as the Director of Sports Advocacy. The newly created role combines community, culture, and movement-building as the brand strengthens both its internal team culture and community outreach...
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January 27, 2021
Machines For Freedom Named Title Sponsor of Stamina Racing Collective
Los Angeles, Calif. (January 27, 2021) – Machines For Freedom®, the inclusive women’s cycling apparel brand has been named title sponsor of Stamina Racing Collective, a Minneapolis, Minnesota based cycling team. Stamina Racing Collective is a non-profit cycling team with a goal to strengthen and diversify the pipeline of FTW (Femme,...
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January 27, 2021
FORM Smart Swim Goggles Now Connect to Leading Swim Spas
Vancouver, BC, January 27, 2020 — FORM, the sports wearable technology company behind the FORM Smart Swim Goggles, today announced its partnership with Jacuzzi Brands LLC swim spas. Through the partnership, FORM will bring an exclusive connected swim spa experience to their FORM Smart Swim Goggles and Jacuzzi brands swim...
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January 27, 2021
US Trail Running Conference Debut Webinar a Success
Estes Park, CO– The first webinar in a nine-webinar series introduced by the US Trail Running Conference was hosted on Thursday January 21. The content focused on and explored the future of safe trail races during the COVID pandemic. Active at Altitude, organizers of the US Trail Running Conference and...
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January 27, 2021
RunSignup | GiveSignup’s Annual RaceTrends Report Shows 48.1% Participation Decline, Gradual Recovery
Moorestown, NJ – RunSignup | GiveSignup released their Annual RaceTrends Report evaluating the state of the endurance industry. The impact of COVID-19 was reflected in every data point for 2020 as the evolution of events from in-person to virtual and back again caused eye-catching participation declines, shifts in marketing strategies, and an increased...
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January 27, 2021
Host photo contests and more with Race Roster’s latest gallery updates
London, ON (Wednesday, January 27, 2021) - Race Roster’s photo platform now offers additional opportunity to increase participant engagement and provides users with a great viewing and searching experience. “We are confident that our latest enhancements to our photo platform will help our customers in a variety of ways” says...
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January 27, 2021
Zone3 Becomes Official Partner of United States Masters Swimming
SARASOTA, Fla. — Zone3 has become an official partner of U.S. Masters Swimming, the two organizations announced on Wednesday. Zone3 will be the title partner of an open water virtual event to be hosted this summer on Swim.com, and will provide benefits and engagement opportunities for USMS members. “Open water...
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January 26, 2021
Mammut Wins Outdoor Retailer Innovation Award With Sustainable Rope Collection
(Williston, VT) Jan 26, 2021 -- Mammut, leading Swiss-born outdoors brand, is proud to announce that it is a recipient of the coveted Outdoor Retailer Innovation Award 2021. The Mammut 9.5 Crag We Care Classic Rope, launching February 2021, was awarded the title by the Outdoor Retailer Innovation Awards judges,...
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January 26, 2021
Ready.Set.MOVE. Kicks Off 2021 With First Quarter Box
PITTSBURGH, PA (January 26, 2021) – In a time of new year resolutions, Ready.Set.MOVE. prepares to ship out its first quarter’s box, filled with workout goodies that will not only help runners achieve their goals but also provide a little inspiration, too. It includes everything from a Brooks Running winter headband...
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January 26, 2021
CTS Welcomes New Coaching Development Director and Sales and Marketing Coordinator
(Colorado Springs, CO – January 26, 2021) - CTS, a pioneer in the endurance coaching and camps industry, today welcomed Calla Ballietta to the company as Sales and Marketing Coordinator, and announced the promotion of CTS Coach Chantelle Robitaille to a new role as CTS Coaching Development Director. Chantelle Robitaille...
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January 26, 2021
iFit Interactive Fitness Crosses 4.5 Million Member Mark As ACSM Names Online Training The Top Fitness Trend For 2021
(Logan, UT) - January 26, 2021 - Online training is the new number one trend in fitness for 2021, according to more than 4,000 health and fitness professionals surveyed by the American College of Sports Medicine (ACSM). Online training jumped to the top spot in 2021, climbing from number 26...
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January 26, 2021
Darby Communications, Status Forward Announce 2021 Stand Up Partners
Asheville, NC – January 26, 2021 – Darby Communications and Status Forward are thrilled to announce the recipients of the 2021 Stand Up Initiative. Launched by Darby Communications in 2016, the Stand Up Initiative provides pro bono PR and marketing services to environmental nonprofits and expanded in 2021 to include...
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January 26, 2021
PeopleForBikes Joins The Big Gear Show as Presenting Sponsor
PARK CITY, UT – The Big Gear Show, the first of its kind outdoor and bike hardgoods buying and demo experience debuting in Park City, Utah in August of this year, announces PeopleForBikes as presenting sponsor. PeopleForBikes builds a favorable bike business environment through legislation and regulation, and works to...
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January 26, 2021
Colnago Gran Fondo National Series and RGT Announce Schedule for 9-Event E-Fondo Series
(Gettysburg, PA) – The Colnago Gran Fondo National Series today announced the event schedule for the upcoming 9-event E-Fondo Series. The first e-sports cycling competition to feature timed segments, the series leverages RGT Cycling’s innovative “Magic Roads” to recreate GFNS’s real-world courses in a virtual environment. The E-Fondo Series will...
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January 26, 2021
Finish Line Selects Thorpe Marketing as Agency of Record
NEW YORK (Jan. 26, 2021) – Finish Line™, the world’s leading manufacturer of specialty bicycle lubricants and related maintenance products, has selected Thorpe Marketing as its public relations agency of record. Thorpe Marketing will manage Finish Line’s public relations and assist the marketing department with their communications strategy in North America....
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January 26, 2021
Hospital Hill Run Launches 2021 Fundraising Options for Children’s Mercy
Kansas City, MO - The Hospital Hill Run, Kansas City's oldest running tradition, launched the 2021 Hospital Hill Run Official Fundraising Program in Partnership with Children's Mercy. Funds raised will go directly to the 'I love Children's Mercy Fund,' which provides advanced medical treatments, compassionate care, and world-class research to kids...
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January 26, 2021
deboer wetsuits partners with 2019 Ironman European Champion, Skye Moench
Stamford, CT, Release: January 26, 2021. deboer wetsuits is proud to announce its partnership with Skye Moench. In 2019 Moench staked her claim as one of the top long course triathletes in the world when she won the Ironman European Championship in Frankfurt, and followed that up with a win...
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January 26, 2021
Aqua Lung Welcomes World-Renowned Wildlife Photographer and Conservationist Paul Nicklen as a Global Ocean Ambassador
CARROS, France (January 26, 2021) – Aqua Lung, the celebrated pioneer, designer, manufacturer and distributor of dive and watersports equipment for 75 years, today announced world-renowned wildlife photographer and conservationist Paul Nicklen is joining the brand as a global ocean ambassador. As part of the partnership, Nicklen will exclusively use...
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January 26, 2021
MYLAPS Americas and RunSignup Announce Registration and RaceDay Scoring Partnership
January 26, 2021 - Atlanta, GA and Moorestown, NJ - MYLAPS Americas Sports Timing and RunSignup l GiveSignup today announced MYLAPS Americas is now offering RunSignup’s RaceDay Scoring as its certified and preferred scoring software for timers. In addition, MYLAPS Americas will collaborate on promotion of the RunSignup | GiveSignup...
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January 25, 2021
Feetures Celebrates 20 Years of Family-Owned Business and Announces Organizational Changes
Charlotte, NC – January 25, 2021 – Family owned and operated since 2001, leading performance sock brand Feetures is celebrating 20 years of making socks to help people perform at their best. As the brand enters its 20th year of producing products to support a healthy, active lifestyle, Feetures is...
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January 25, 2021
Scott Sternberg Appointed to USA Triathlon Board of Directors
COLORADO SPRINGS, Colo. — USA Triathlon today announced that Scott Sternberg, a Greenwich, Connecticut-based media and technology executive, has been appointed to the USA Triathlon Board of Directors. Sternberg will serve as an Independent Director for a two-year term starting in January 2021. Sternberg has worked at companies such as...
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January 25, 2021
UltraRunning Magazine Celebrates 40 Years
January 25, 2021 - BEND, OR – Founded in 1981, UltraRunning Magazine is celebrating 40 years as the Voice of the Sport.™ The February 2021 issue will provide comprehensive and in-depth historical coverage featuring a summary of each decade written by former UR publisher John Medinger. Other contributors are a...
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January 25, 2021
Mammut Wins ISPO Gold Award with the World’s First Climbing Tracker
25.01.2021 - Mammut is the recipient of three awards at the ISPO Online Munich 2021 for product innovation in the category, Outdoor. The Mammut Climbax climbing tracker received the Gold Award by the international jury of experts due to its innovation and high performance capabilities. Additionally, Mammut’s «Close The Loop»...