PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 13, 2021
Renowned Miami Marathon Set for Virtual Execution in 2021 – #VirtuallyMiamiFamous
MIAMI, Fla., Jan. 13, 2021 — With thousands already registered and only a few spots remaining, #VirtuallyMiamiFamous, the first-ever digital experience of the Life Time Miami Marathon and Half Marathon presented by cbdMD, has proven to be popular with runners as they kick off the New Year. Participants can complete...
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January 13, 2021
Inaugural GFNY Oaxaca to wow with another exciting racing experience in Mexico
NEW YORK CITY, January 13, 2021 – GFNY Oaxaca will become the 4th GFNY in Mexico. Located in the foothills of the Sierra Madre mountains, Oaxaca Valley is steeped in in history, tradition and archaeological wonders that will wow visitors to Mexico’s southern region. Climbing legs will be required as...
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January 13, 2021
Easy Day Sports Names Brian Ulery Director of Operations
Coronado, CA – January 13, 2021 – Easy Day Sports, a boutique event production company, today announced the addition of events industry leader Brian Ulery as Director of Operations. In his new role, Ulery will lead and manage all aspects of the company’s operations department, including planning, logistics, sponsorship activations...
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January 12, 2021
Onewheel Receives GOOD DESIGN Award for Pint
SANTA CRUZ, CA., January 12, 2021 – Future Motion, maker of the popular Onewheel electric boards, today announced that it has received the prestigious Chicago Athenaeum’s 2020 GOOD DESIGN® Award for the Onewheel Pint. Founded in Chicago in 1950 by Eero Saarinen and Charles and Ray Eames, GOOD DESIGN remains...
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January 12, 2021
BASE Performance Announces 2021 Apparel Partnership with Team Red, White, & Blue
Boulder, Colorado – BASE Performance, LLC, industry-leading provider of endurance sports apparel announced today that it will be the exclusive 2021 triathlon apparel partner for Team Red, White, & Blue. This partnership will commence immediately and continue through December 2022. "BASE Performance is joining Team RWB as our exclusive triathlon...
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January 12, 2021
Pinarello Accelerates: A New Organization for a Sustainable Future
Fausto Pinarello, together with majority shareholder L Catterton, announced today key investments in top management creating an organizational structure which has been designed to boost growth initiatives and accelerate the brand’s development. The objective is to take full advantage of the awareness and reputation of the brand in the world...
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January 12, 2021
COROS Launches Seasonal COROS VERTIX Color – Desert Sol
Tustin, CA, January 12, 2021 – COROS Wearables Inc., makers of premium endurance sports wearables, announced today the introduction of the new seasonal color variant for its award winning COROS VERTIX Premium GPS Adventure Watch – Desert Sol. Desert Sol is inspired by the sun-soaked desert towers of Southern Utah...
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January 12, 2021
Hand in hand: INSCYD collaborates with famous company Carmichael Training Systems (CTS) to revolutionise performance diagnostics in the US
Two of the most innovative and best performing companies have joined forces. The coaching company Carmichael Training Systems (CTS) brings on board the analysis software and the unique training science tool INSCYD to support their performance diagnostic work. Carmichael Training Systems is the premier destination for world-class coaching in endurance...
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January 12, 2021
2021 Kerrville Triathlon Festival Opens Registration
AUSTIN, Texas, January 12, 2021 - Registration is open for Kerrville Triathlon Festival, also known as The Most Scenic Triathlon in Texas. The popular destination triathlon is produced by High Five Events. It’ll celebrate its 10th anniversary on September 25-26th, in Kerrville, Texas. In 2019, more than 1800 triathletes competed...
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January 12, 2021
EnMotive gives over $130,000 back to the industry
Jan 11, 2021 (Chicago, IL)– EnMotive, the leading provider of full-service solutions for the event industry, is excited to be delivering one hundred thirty thousand dollars to event organizations that were partners in the Virtual America’s Turkey Trot. With 30,000 participants, the 2020 Virtual America’s Turkey Trot is the largest...
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January 11, 2021
iFit® Introduces Fitness Breakthrough: Personalized and Automatic Heart Rate Training with iFit ActivePulse™
(Logan, UT) - January 11, 2021 - iFit, a global leader in interactive connected fitness technology, today announced the upcoming release of iFit ActivePulse automatic heart rate training. iFit’s cutting edge technology uses complex algorithms so an iFit subscriber’s heart rate controls the treadmill in real time, automatically adjusting the...
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January 11, 2021
Chris Mosier to Present Keynote at Endurance Exchange, Slate of Speakers Added
COLORADO SPRINGS, Colo.— Chris Mosier, the first transgender athlete to compete in the U.S. Olympic Trials in the gender with which they identify and the first transgender member of USA Triathlon’s age group Team USA, was today announced as a keynote speaker at Endurance Exchange, a virtual endurance sports industry...
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January 11, 2021
CAKE and Dometic Announce Collaboration to Launch Electric Food Delivery Box
(Stockholm, Sweden – January 11, 2020) – CAKE, the Swedish leader in premium electric off-road motorbikes, announced today a partnership with mobile living experts, Dometic, to bring to market The Dometic Food Delivery Box. This purpose-built, temperature-controlled electric-powered box is designed specifically for use with CAKE’s Ösa model to keep...
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January 11, 2021
Giro Hires Josh Reid as Giro Snow Brand Manager
(January 11, 2021 - Park City, UT)-- Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced that Josh Reid has joined the team as the Giro Snow Brand Manager. Reid will oversee all aspects of snowsports marketing communications, advertising, and public relations while also boosting Giro’s...
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January 9, 2021
IRONMAN Virtual Club Kicks off the New Year with You Vs. You Campaign along with a Series of Virtual Races Designed to Prepare Athletes for the year ahead
TAMPA, Fla. – Following the culmination of its inaugural year that saw the platform grow to over 126,000 members, the IRONMAN® Virtual Club™ has kicked off 2021 with the IRONMAN VR You vs. You campaign designed to encourages athletes to set their goals and chase their dreams with precision and...
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January 9, 2021
Humana Rock ‘n’ Roll Virtual Running Club Presses Play on 2021 Virtual Racing Schedule and New Features
TAMPA, Fla. – With 2020 in the rear-view mirror, set the bar high in 2021 and aim for a record year. Through the Humana Rock ‘n’ Roll® Virtual Running Club™ (VRC™), participants will be able to take on fun, inspiring, and motivating monthly community challenges as they track how far...
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January 8, 2021
TYR Sport Inc. Introduces Charlie Siracusa as Executive Vice President of Sales
Seal Beach, CA - January 8th, 2021 - TYR Sport Inc, America’s leading swim and triathlon brand, announced Charlie Siracusa as Executive Vice President of Sales. Prior to joining TYR, Siracusa enjoyed a storied career in apparel and sales leadership, accelerating sales for Timberland PRO as Director of Apparel, and...
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January 8, 2021
MYLAPS hosts webinar about event industry trends
Haarlem – MYLAPS Sports Timing organizes a live webinar on Thursday 14 January (10:00-11:00 AM EST) with a group of experts in the sports event industry. They will discuss the event outlook for 2021 and share their knowledge and ideas. The panelists have various backgrounds like event organization, timekeeping, registration,...
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January 8, 2021
The Pickle Juice Company Partners with Peace Cycling Performance and Paracycling Champion Steven Peace
MESQUITE, TX (January 8, 2021) — Pickle Juice – the original creators of the pickle beverage formulated to relieve muscle cramps and replenish electrolytes – has partnered with Peace Cycling Performance, Paracycling Champion Steven Peace’s coaching organization. Through the mutual partnership, Pickle Juice will support the coaching and racing teams...
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January 8, 2021
XTERRA Partners with Zwift to take Off-Road Training & Racing Online
Minneapolis, MN (January 8, 2021) – The XTERRA community has joined forces with Zwift, the fitness company born from gaming, to take the fun and challenge of its action-packed racing series online with the XTERRA x Zwift Off-Road Series starting January 11 that builds into a full week of racing...
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January 8, 2021
CAKE launches CAKE Connect, a Mobile App and Connectivity Platform
(Stockholm, Sweden – CAKE, the Swedish leader in premium electric off-road motorbikes, announced today the launch of CAKE Connect. This mobile app integrates with a brand-new connectivity module on CAKE’s motorbikes to enable various connectivity-based features and remote software updates. All new CAKE bikes come standard with this connectivity feature,...
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January 7, 2021
Pro Triathlete Braden Currie Joins Forces With Felt Bicycles For Three Seasons
Rancho Santa Margarita, California (January 7, 2021) — Felt Bicycles is excited to announce that professional triathlete Braden Currie will partner with the Southern California brand for the next three racing seasons. Currie, who hails from New Zealand, has become a regular presence near the front of many a race...
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January 7, 2021
2021 Spartan Trail World Championship announced with new format and events reaching the global trail running community
BOSTON (January 7, 2021)– Spartan, the world’s leading endurance sports and wellness brand, has stepped up to the trail running world in a complicated year. Having cancelled its inaugural season as a result of the global pandemic, the Spartan Trail World Championship kicks-off with some of the most prestigious races...
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January 7, 2021
Super League Triathlon appoints Sport Collective GV6 to develop commercial strategy roll out
Super League Triathlon, the world’s premier elite swim-bike-run series, has appointed Sport Collective GV6 to support the development and implementation of its commercial strategy. Super League Triathlon pitches the very best athletes against each other in quick and exciting race formats in destinations across the globe. It’s game-changing race formats have...
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January 7, 2021
UTMB® Mont-Blanc: registration is open
Everything’s ready for the 18th edition of the UTMB® Mont-Blanc. Registration will open in January, and will take place over 3 phases. This is the moment where runners and organization start preparing for the new edition of the event. After the cancellation of the 2020 UTMB® Mont-Blanc, the whole community...