July 8, 2020

USA Artistic Swimming Announces Partnership with Xero Shoes

COLORADO SPRINGS, CO– (July 8, 2020) -USA Artistic Swimming signs Xero Shoes as its official footwear partner providing athletes innovative shoes that match the team’s style in the water. “They are not your conventional shoe, and we are not your conventional sport,” said USA Artistic Swimming CEO, Adam Andrasko. “We...

July 8, 2020

Pinarello Announces Roberto Sadowsky as New US Chief Executive Officer

SOLANA BEACH, Calif. - July 8, 2020– Pinarello, a leading brand of premium bicycles, accessories and apparel, announces that Roberto Sadowsky has joined the US operation as Chief Executive Officer. Sadowsky, a native Italian, is an experienced leader who has served in senior roles at numerous premium international companies, and...

July 8, 2020

500 Festival Launches Virtual Race Series

INDIANAPOLIS (July 8, 2020) – The 500 Festival, a nonprofit organization providing life-enriching events and programs that celebrate the spirit and legacy of the Indianapolis 500®, today announces the launch of their Virtual Race Series. The series consists of five new virtual races that will be completed from July through...

July 8, 2020

P3R Announces Diversity Initiatives

PITTSBURGH (July 8, 2020) – P3R is driving change aimed at creating a more diverse and inclusive running community in Pittsburgh, including a renewed Diversity, Equity, and Inclusion Committee (DEI), as well as training for team members, and partnerships with key community organizations. “Running is a great equalizer and unifying...

July 8, 2020

2020 Eversource Hartford Marathon and Half Marathon to be Staged as Community Fundraising Movement

July 7 - Glastonbury – The Hartford Marathon Foundation (HMF) will create a large-scale community movement this October to raise funds for local charities and bring thousands together virtually for a shared purpose.  The 2020 Eversource Hartford Marathon and Half Marathon will take place from October 8 through 11 as...

July 8, 2020

Beverage Company Electrolit Increases Distribution to More than 30,000 Accounts Nationwide

CERRITOS, Calif. – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – has expanded to multiple new markets through widened distribution plans with top-tier convenience store chains. To meet increased demand for their beverages, Electrolit will offer multiple flavors at participating locations nationwide. “At Electrolit,...

July 8, 2020

Zenni & World’s Greatest Bring Top Track and Field Athletes Back to ESPN

NOVATO, Calif. (July 8, 2020) -- Zenni, the online optical industry leader, announced today an exclusive partnership with World’s Greatest to broadcast a USA Track & Field-sanctioned pole vault event on ESPN’s YouTube channel including top-ranked vaulters Sandi Morris (U.S.) and Alysha Newman (Canada). The Livestream Games will take place...

July 8, 2020

2020 DK Event Cancelled Due to COVID-19 Pandemic

EMPORIA, Kan., July 8, 2020—Life Time, the nation’s premier healthy lifestyle brand which owns and produces the Garmin DK, the world’s premier gravel event, today announced the 2020 DK, which had been rescheduled for September 12, 2020, has been cancelled due to ongoing COVID-19 concerns. The decision comes after thorough...

July 7, 2020

Race Across America Wraps Up Its First Virtual Edition

Boulder, CO (July 7, 2020) – For the first time in 39 years Race Across America (RAAM) was not held. The same was true for the 12th edition of Race Across the West (RAW). The cancellation of RAAM & RAW this year prompted the concept of virtual versions of the race....

July 7, 2020

ElliptiGO Named Title Sponsor of Bike for Humanity II with Bill Walton and Friends

SAN DIEGO, Calif. – ElliptiGO Inc., creator of the world’s first elliptical bicycle, announced today that it is the title sponsor of the ElliptiGO Bike for Humanity II cycling event with Bill Walton and Friends (www.bikeforhumanity.com). Bike for Humanity II will take place around the world on Saturday, July 25th,...

July 7, 2020

Alex Egan Joins USA Triathlon Foundation Board of Trustees

COLORADO SPRINGS, Colo. — Alexander Egan (New York, N.Y.), a nonprofit executive and avid triathlete, was announced today as the newest addition to the 11-member USA Triathlon Foundation Board of Trustees. Egan brings more than 15 years of experience in nonprofit management and fundraising. He currently serves as the Chief...

July 7, 2020

Introducing XTERRA Virtual Racing and Rally Around XTERRA Planet Challenge

Honolulu, HI (July 7, 2020) - XTERRA today announced the 2020 XTERRA Virtual Race Series, a universal collection of dynamic challenges to unite and inspire the global race community. XTERRA VR kicks off July 15 with the Rally Around XTERRA Planet Challenge: a 30-day quest calling for the worldwide XTERRA...

July 7, 2020

Elite Official Partner of 15 Virtual Tour de France Teams for Virtual Tour de France on Zwift

FONTANIVA, ITALY — Elite announces their official partnership with 15 Virtual Tour de France Teams for the Virtual Tour de France on Zwift. The month of July usually means one thing for the cycling world: Tour de France. However, fans will have to wait until the end of August to witness...

July 7, 2020

Junipers Brings Functional, Quick-Dry Bikini to Life for Adventurous Women

CARNELIAN BAY, Calif. (July 7, 2020) - Junipers, the first do-it-all hybrid bikini made of quick-drying, recycled, eco-friendly fabric, has launched a Kickstarter with the goal of raising funds to manufacture its first production run. Designed for adventurous women who want a technical swimsuit with a classic silhouette that stays...

July 7, 2020

National and local celebrities participate in DMSE’S Sports’ Virtual Run Across America

Boston (July 7, 2020)— DMSE Sports today announced the formation of two celebrity teams who are participating in the Medford2Medford Run Across America. Two teams of national and local celebrities have been virtually following in Dave McGillivray’s footsteps along the course he ran during his 1978 cross-America run from Medford,...

July 6, 2020

Can’d Aid Partners with Royal Family KIDS for Majority of Do-Goodery at Your Doorstep Donations

Do-goodery at Your Doorstep, benefiting Royal Family KIDS — Can'd Aid, a nationally recognized nonprofit focused on people powered do-goodery, is delivering an opportunity to give back to kids in your community in foster care — right to your doorstep. Get some friends together, or your co-workers and put together...

July 6, 2020

Tracksmith Introduces the Amateur Support Program for 2021 Olympic Trials

BOSTON (July 6, 2020) – With just under a year until the U.S. Olympic Track and Field Trials in Eugene, OR., independent running brand Tracksmith is launching its Amateur Support Program, a platform to support up-and-coming athletes as they prepare for the Trials and the 2021 season. The program builds on...

July 3, 2020

Challenge Davos takes place as planned on August 29th

Davos -  We are really happy that our patience paid off. At the end of June the Swiss Federal Council allowed events for up to 1,000 people paving the way for the fourth edition of CHALLENGE DAVOS at the end of August. However the event is limited to 700 competitors due to...

July 3, 2020

Swiss Running Brand On Sponsors Olympic Qualifier Jake Riley

July 3, 2020 – PORTLAND, OREGON – Today, On, the fastest-growing running brand in the world, announces the sponsorship of Olympic marathon qualifier Jake Riley; the standout runner who clinched an astonishing second place in the 2020 U.S. Olympic Team Trials Marathon. Bolstering On’s roster, Riley joins the Swiss brand’s...

July 2, 2020

SFT Intelligent Training Aid Range Updated

‘Session in A Bottle’ – The first of our Intelligent Training Aid products. After the success of our first Silver bottle we now have 2 more colours with different focused main sets. An ideal coaching aid as soon as your pool reopens while coached sessions might be delayed. Your warmup...

July 2, 2020

Road Race Management Publishes List of All-Time Longest Serving Race Directors

At a time when the sport faces many challenges, Road Race Management has published on its website a list of race directors who have devoted decades to the sport. Topping the list is Laddie Lawrence, who has directed the Westport Summer Series (CT) for 56 years. CLICK HERE for the...

July 2, 2020

Outspoken: Women in Triathlon Summit announces 2020 Women in Triathlon Awards

Denver, Colorado, USA — July 2, 2020. The producers of the Outspoken: Women in Triathlon Summit are pleased to announce the second annual Women in Triathlon Awards presented by Coeur Sports to be held virtually on November 15th, 2020. Though Covid-19 has shifted our triathlon landscape, women continue to excel...

July 2, 2020

Live Feisty Media launches the Big Fit Girl Uncensored Podcast in partnership with Louise Green

Victoria, B.C. -  Live Feisty Media is pleased to announce the release of the podcast Big Fit Girl Uncensored in partnership with author, speaker and coach Louise Green. The podcast, released today, will expand upon the movement that was initiated by Green’s 2017 book, “Big Fit Girl: Embrace the Body...

July 2, 2020

Keep Your Cool This Summer with the June-July Edition RunnerBox and RiderBox

Flip flops are out, the sunscreen is on and Summer is here! Although it will be different to the norm, The RunnerBox and RiderBox team are here to help you make the most of those long hot sunny days with their latest June-July boxes. Released on June 1st, the Summer...

July 1, 2020

2020 Bicycle Leadership Conference Going Virtual

BOULDER, Colo. (July 1, 2020) — The 2020 Bicycle Leadership Conference (BLC), which had been rescheduled to Sept. 29 - Oct. 1, will move to an online interactive “Virtual BLC” due to COVID-19. The Virtual BLC will provide inspirational keynotes, powerful ideas and the latest data to help bike industry...