PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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March 5, 2024
TrainingPeaks Announces Partnership With German Triathlon Union
Louisville, Colo., March 5, 2024 /ENDURANCE SPORTSWIRE/ - TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced an exclusive partnership with the German Triathlon Union (DTU). TrainingPeaks is now the official training and coaching software for the national governing body, which is solely responsible and recognized by...
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March 5, 2024
Bike Lease? The Sweet Spot features BikeInsure to Protect Your Bicycle!
March 5, 2024 / Superior, Colorado / ENDURANCE SPORTSWIRE/ - The Sweet Spot Bike Leasing is excited to announce the continuation of its partnership with BikeInsure, which began in 2021. This partnership has transitioned from solely insuring bicycles during the proof-of-concept phase to providing comprehensive insurance coverage for every bike...
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March 5, 2024
Gold’s Gym Northridge Celebrates Second Anniversary with Major Renovation Reveal
Los Angeles, CA /ENDURANCE SPORTSWIRE/ - Gold’s Gym SoCal – the original home of fitness workouts – commemorates the approach of its 40,000-square-foot Northridge location’s second anniversary with significant club enhancements. This celebration marks a milestone in the Northridge club's journey, showcasing a comprehensive renovation as a segment of Gold’s...
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March 5, 2024
ROKA Extends Partnership with IRONMAN World Champion Lucy Charles-Barclay
Austin, Texas (March 5, 2024) /ENDURANCE SPORTSWIRE/ - ROKA, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, is thrilled to expand their current partnership with IRONMAN World Champion Lucy Charles-Barclay on a multi-year agreement to include both performance eyewear and...
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March 5, 2024
Columbia Threadneedle Investments Boston Triathlon Introduces New Flexible Options for Refunds, Transfers, and Deferrals
BOSTON, MA – March 5, 2024 //ENDURANCE SPORTSWIRE/ - ethos, the mass participation event organization that produces the Columbia Threadneedle Investments Boston Triathlon, announced today it has opened registration for the 16th edition of the annual event, which will be held on August 17-18, 2024. For the first time, registration...
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March 5, 2024
Runners to Race for Climate Change
/ENDURANCE SPORTSWIRE/ - For the third year in a row, the world-renowned Biosphere 2 is partnering with Run Tucson to host the TMC Earth Day 5K Run/Walk on Saturday, April 20. Participants can register online or in person on race morning. Registration includes a souvenir sublimated short-sleeve shirt, entry into...
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March 5, 2024
ShowcasedINFINIT Nutrition Proudly Presents the 2024 Team INFINIT Elite Athlete Roster
Cincinnati, Ohio, March 5, 2024 /ENDURANCE SPORTSWIRE/ - INFINIT Nutrition, the pioneer in custom sports nutrition, is thrilled to introduce the professional and elite caliber athletes that make up the 2024 Team INFINIT Elite roster. This diverse team of top-tier athletes represents a range of disciplines including triathlon, cycling, mountain...
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March 4, 2024
P3R Named Among Best Places To Work In Sports By Sports Business Journal
PITTSBURGH, PA - (March 4, 2024) /ENDURANCE SPORTSWIRE/ - P3R, the innovative engine behind Pittsburgh’s most exhilarating sporting events, proudly announces that it has been recognized as one of the Best Places to Work in Sports for 2023 by Sports Business Journal. Based on employee surveys and a review process...
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March 4, 2024
Virtual Races and the Tam Time Trial Land on Movemint
SAN FRANCISCO [03/04/24] /ENDURANCE SPORTSWIRE/ - Movemint is proud to announce the beta launch of virtual events and the Tam Time Trial. Movemint’s virtual events are the segment-based challenge you’ve been waiting for. With the launch of virtual events, Movemint makes it easier than ever for organizers to hold fun...
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March 4, 2024
None to Run Celebrates 4 Years of Making Running Accessible to Everyone
/ENDURANCE SPORTSWIRE/ - None to Run, an app empowering beginners and recreational runners, celebrates its 4th anniversary with over 750,000 workouts logged and growing. None to Run has pioneered a gentler approach to running and has cultivated a global community dedicated to making running more achievable and enjoyable. None to...
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March 4, 2024
Wicked Comfort® Socks: Revolutionizing Maximum Cushion Running Socks with Advanced Moisture-Wicking Technology
[HICKORY, NC, March 4, 2024] – ENDURANCE SPORTSWIRE - OS1st, a trailblazer in sock innovation, proudly unveils Wicked Comfort® socks, a maximum cushion performance sock setting a new benchmark in moisture-wicking and durability. Wicked Comfort socks debut the brand’s Dry1st® technology, a groundbreaking moisture management treatment designed to swiftly wick...
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March 4, 2024
UESCA launches ThryvHive – a website, business, and marketing solution created for endurance coaches
Highlands Ranch, CO – March 4, 2024 /ENDURANCE SPORTSWIRE/ – UESCA launches a website, business, and marketing solution specifically created for endurance coaches. ThryvHive is a “website as a service” offering aimed at providing coaches with an affordable solution to start and run a successful business. ThryvHive is a game-changer...
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March 1, 2024
RunSedona Continues to be a Favorite Event Bringing New Runners to Sedona
Sedona, AZ /ENDURANCE SPORTSWIRE/ – The 2024 RunSedona event (5K/10K/Half Marathon) was a huge success, with 3,000 runners participating in this year’s races. RunSedona's beautiful location among the red rocks of Sedona is a huge draw for runners. 86% of runners traveled over 50 miles to participate in the event with over 65%...
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March 1, 2024
Renegade Running Celebrates BIPOC Athlete Team with First-Ever LA Marathon Retail Pop-Up
OAKLAND, Calif. (March 1, 2024)/ENDURANCE SPORTSWIRE/ – Renegade Running, a Latino-owned, specialty run store born and headquartered in Oakland, announces its first-ever pop-up location in Los Angeles. The retail experience celebrates the 26 BIPOC runners Renegade is sponsoring in the 2024 Los Angeles Marathon and will showcase Renegade’s distinctly unique apparel...
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March 1, 2024
New Sight & Optic for 2024 – The names haven’t changed, but the technology has.
/ENDURANCE SPORTSWIRE/ – Norco Bicycles has unveiled a ground-up redesign for two of their mainstay models. The new Sight and Optic are here. Since introducing the bike in 2012, Sight has been the go-to for uncompromised All-Mountain performance. It’s shown up at the top of international Enduro podiums, shredded the...
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March 1, 2024
IRONMAN Asia-Pacific Championship to return to Cairns in 2024
/ENDURANCE SPORTSWIRE/ - The Cairns Airport IRONMAN Cairns team is pleased to announce that the event is set to host the IRONMAN Asia-Pacific Championship in 2024. The 2024 event returns to Cairns on Sunday 16 June, with athletes from across Australia and around the world to test themselves on the...
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March 1, 2024
The 2025 Ascension Seton Austin Marathon Shines a Spotlight on Service Industry Professionals
Austin, TX, March 1, 2024 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon, & 5K, announces 2025 to be the Year of Service Industry Appreciation. This initiative shines a spotlight on the city's food and beverage workers, acknowledging their vital role in crafting Austin's rich culinary landscape and...
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February 29, 2024
FORM Dive In With T100 Triathlon World Tour Partnership
London, UK/ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) is pleased to announce that FORM will become the Official Goggle Partner of the T100 Triathlon World Tour, as they extend their partnership. FORM is committed to innovating the swim experience for age grouper and professional athletes alike, through their groundbreaking...
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February 29, 2024
Haute Route and Mavic Renew Sponsorship Agreement under New Ownership
/ENDURANCE SPORTSWIRE/ – Under the terms of the agreement with Haute Route’s new owners France Vélo Evénements (FVE), Mavic will continue to provide technical and mechanical assistance for all Haute Route events, offering participants access to the brand's cutting-edge products and unrivalled support services. Delivered in a format commensurate to...
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February 29, 2024
Cigna Healthcare becomes official partner of supertri E
LONDON, UK/ENDURANCE SPORTSWIRE/ – supertri has today announced that global health benefits provider Cigna Healthcare will become an official partner of the groundbreaking supertri E World Triathlon Championship powered by Zwift. The 2024 edition will raise the stakes for professional athletes even higher, with a thrilling one-day World Championship event...
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February 29, 2024
IRONMAN Announces Partnership with RaceRanger to Monitor Drafting Activity at All 2024 IRONMAN Pro Series Events
- Electronic drafting detection system measures distance between two athletes on bike portion of the triathlon to help reinforce clean and fair racing - New IRONMAN Pro Series to consist of six IRONMAN and 10 IRONMAN 70.3 triathlons around the world as well as the VinFast IRONMAN World Championship Women’s...
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February 29, 2024
XTERRA Oman: EMEA Tour Returns to Musandam
MUSANDAM, OMAN /ENDURANCE SPORTSWIRE/ – On March 2, 2024, XTERRA Oman will take place in Musandam, marking the second stop on the 2024 XTERRA EMEA Tour. This event distinguishes itself with a course that navigates through distinctive landscapes of Oman, featuring mountainous backdrops and turquoise waters. The Full Distance Triathlon...
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February 29, 2024
The White House Selects Strava as a Leading Partner for its Challenge to End Hunger and Build Healthy Communities
SAN FRANCISCO, FEBRUARY 29, 2024 /ENDURANCE SPORTSWIRE/ - Strava, the leading digital community for active people with more than 120 million athletes, today announced a new partnership with The White House for its Challenge to End Hunger & Build Healthy Communities (the Challenge), which focuses on ending hunger and increasing...
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February 29, 2024
CTS Launches Sports Nutrition Coaching from Stephanie Howe, PhD
Colorado Springs, CO – February 29, 2024/ENDURANCE SPORTSWIRE/ – CTS, the worldwide leader in endurance coaching, today announced the launch of a new CTS Sports Nutrition Coaching package, created and delivered by Stephanie Howe, PhD. Coach Stephanie earned her PhD in Nutrition & Exercise Science from Oregon State University and...
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February 29, 2024
USA Cycling Gran Fondo National Championships Named Official Qualification Event for UCI Gran Fondo World Championships
(Gettysburg, PA – February 29, 2024) /ENDURANCE SPORTSWIRE/ - Gran Fondo National Series and USA Cycling today announced that the 2023 and 2024 USA Cycling Gran Fondo National Championships are official qualifier events for Masters (racing age 30+) aiming to compete in the 2024 and 2025 UCI Gran Fondo World...