PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
May 13, 2020
Organizing a Virtual Event? You need maps.
With more and more events being cancelled due to the COVID-19 pandemic, more and more event directors are attempting to replace them with virtual events. From 5ks to running across states and cycling around lakes, most of these events look the same with static online leaderboards and some social media...
May 13, 2020
World-Class Gravel Race SBT GRVL, Presented by Canyon Bicycles, Cancels August Event Due to COVID-19
STEAMBOAT SPRINGS, Colo., (May 13, 2020) –SBT GRVL, a world-class gravel bike experience presented by Canyon Bicycles, has cancelled the 2020 event due to COVID-19 concerns. Based on guidelines from the Centers for Disease Control and Prevention, the federal, state, and county governments, and after discussions with local authorities in...
May 13, 2020
Dominion Energy Riverrock Announces ‘Virtual Experience’ to Celebrate 2020 Festival
RICHMOND, VA – Dominion Energy Riverrock is planning its first Virtual Experience to bring the sights and sounds of the festival, which was originally scheduled for May 15-17 before its cancellation due to the COVID-19 outbreak and associated restrictions on large events, directly to viewers and participants. The Virtual Experience...
May 12, 2020
Wiley X® Donates More Than 30,000 Pieces of PPE to Battle COVID-19
Livermore, CA (May 12, 2020) - Wiley X®, the leading premium protective eyewear brand to various retail, safety and government markets, is hard at work creating and distributing personal protective equipment (PPE) to protect those on the front lines of the COVID-19 pandemic. With more than 30 years of experience designing...
May 12, 2020
Verde Brand Communications Releases Digital Marketing Course for Specialty Brands
DURANGO, Colo. (May 12, 2020) - Verde Brand Communications, a full-service communications agency serving the outdoor and active lifestyle markets, is bringing its first-ever digital product to market, the Multi-Channel Marketing Academy, on May 12, 2020. Led by Kristin Carpenter, founder of Verde Brand Communications and the Channel Mastery podcast,...
May 12, 2020
CAKE and Polestar Announce Expanded Brand Partnership
(Stockholm, Sweden – May 12, 2020) – CAKE, the Swedish manufacturer of lightweight electric motorcycles, and Polestar, the electric performance automobile brand owned by Volvo Car Group and Zhejiang Geely Holding, today announced an expanded brand partnership to showcase CAKE’s electric motorcycles into Polestar’s showrooms in Europe, to start. The...
May 12, 2020
New Refund Policy and Ride Discount Offered for Six Gap Century
DAHLONEGA, GA. (May 12, 2020) - May is recognized across the U.S. as National Bike Month and organizers for the Six Gap Century & Three Gap Fifty bicycle ride want to motivate cyclists to register and train for the fall event. A new “no risk” refund policy has been adopted...
May 12, 2020
AthleteIQ Has a Plan to Save Athletic Businesses
San Francisco, CA, May 12, 2020 – Today, AthleteIQ by Unboxed is announcing it will be covering the cost for businesses that use their virtual athlete loyalty programs through the end of the year in response to the COVID-19 pandemic. The global COVID-19 pandemic has resulted in massive disruptions across...
May 12, 2020
Add a Spring Back to Your Step with the April-May Edition RunnerBox and RiderBox
On April 1st, The RunnerBox and The RiderBox debuted their April-May ‘Spring Edition’ box and there’s no better time than now to order yours. You don’t need to leave your house, heck, you probably don’t even need to leave your chair. RB’s team of athletes have curated a selection of...
May 12, 2020
RRCA Releases Return to Running: Runner Attitude Survey Results
Arlington, VA – From April 21 to May 6, 2020 the Road Runners Club of America (RRCA) collected over 10,000 responses on its Return to Running Events and Group Runs survey. The goal of the survey was to get an understanding about customer attitudes as they relate to returning to...
