PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
January 16, 2020
Carissa Galloway Will Serve as New Announcer at the 2020 OneAmerica 500 Festival Mini-Marathon
Galloway is the first female announcer in race’s 44-year history INDIANAPOLIS (January 16, 2020) –The 500 Festival, a nonprofit organization providing life-enriching events and programs that celebrate the spirit and legacy of the Indianapolis 500®, today announces that Carissa Galloway will serve as the announcer at the 2020 OneAmerica 500...
January 16, 2020
Ready.Set.MOVE. Provides Runners with the Ultimate Winter Running Box
The quarterly subscription box is set to release its January shipment to subscribers with everything winter from running lights to warm gear PITTSBURGH (January 16, 2020) – 2020 training is officially underway and Ready.Set.MOVE., created by P3R, aims to provide all runners with the winter training essentials. This quarterly subscription...
January 16, 2020
TrainingPeaks Announces Departure of Gear Fisher, Co-Founder and Chief Corporate Development Officer.
Boulder, Colo., Jan 16th, 2020— TrainingPeaks, a global leader in providing smart and effective digital training solutions for athletes and coaches, today announced Gear Fisher, Co-Founder and Chief Corporate Development Officer, will be leaving the company to launch a new video feedback and communication platform. Andy Stephens will continue his...
January 16, 2020
Team Sunweb Chooses ROKA Eyewear
The world’s premier high-performance eyewear brand joins forces with elite WorldTour team on a mission to redefine the standard in 2020 Austin, Texas – ROKA Sports, Inc., the Austin, Texas-based performance design company, has announced a new partnership with top UCI WorldTour cycling team, Team Sunweb. The partnership will outfit...
January 16, 2020
Poconos Triathlon Festival
Kinetic Multisports Adds Poconos Triathlon Festival June 12-14, 2020 Race Dates: June 12-14, 2020 Registration for the inaugural Poconos Triathlon Festival is now open at Kinetic Multisports. In conjunction with Settlers Hospitality and the Pocono Mountains Convention and Visitors Bureau, this 3 day triathlon festival promises to be an epic event....
January 15, 2020
80+ bike business leaders working together to advance our industry’s agenda
PeopleForBikes Coalition + Bicycle Product Suppliers Association = One unified bike industry association BOULDER, Colo. (Jan. 15, 2019) – The PeopleForBikes Coalition and Bicycle Product Suppliers Association (BPSA) are now one unified trade association. We’re using the power and expertise of our volunteer industry leaders to advance initiatives critical to...
January 15, 2020
PEARL iZUMi Saddles Up with Backbone Media
LOUISVILLE, Colo. (Jan. 15, 2020) — PEARL iZUMi, the world leader in cycling apparel and footwear, has selected Backbone Media as its PR agency of record. “As we continue to expand our offerings across all categories including cycling lifestyle apparel, Backbone is perfectly positioned to introduce our brand to new...

January 15, 2020
LEM Helmets Continues Partnership with Italian UCI Pro Women’s Cycling Team BePink for 2020 Season
MORGAN HILL, Calif. (Jan. 15, 2020) – LEM Helmets, manufacturer of innovative, stylish, and performance cycling head protection for road, mountain, commute, and kids, today announces its continued sponsorship of talented UCI pro women’s cycling team BePink. Continuing the success of its 2019 partnership, for 2020 the BePink team expands...
January 15, 2020
Diamondback Doubles Down on Dealer Strategy
Under new ownership, storied bike brand unveils plan to rebuild IBD network KENT, Wash. (Jan. 15, 2020) — Alta Cycling Group (ACG), the new owner of the Diamondback Bicycles brand, is rolling out a new growth strategy that includes plans to reestablish a national network of independent bicycle dealers (IBD). Under...
January 15, 2020
iFit-Powered NordicTrack Treadmills Awarded Runner’s World Editors’ Choice for the Second Year
(Logan, Utah — January 15, 2020) — iFit, the interactive connected fitness technology, is the differentiating feature that led Runner’s World to give the coveted designation of Editors’ Choice award to two NordicTrack treadmills. “[iFit] actually kept me engaged in the running, rather than droning music and TV,” said Pat...