All Posts by SFuels.
SFuels launches industry first ZONE based nutrition utilizing, SFuels new Extended Substrate
RALEIGH, North Carolina /ENDURANCE SPORTSWIRE/ – The unique SFuels system of specifically formulated fuels combined with the RIGHT FUEL RIGHT TIME ® approach, supports a strong aerobic base, a resilient gut and delivers consistent stable high-intensity…
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Pro Triathlete Svenja Thoes has chosen SFuels as her nutrition partner for 2024
/ENDURANCE SPORTSWIRE/ – SFuels is delighted to announce its role as the nutrition sponsor for Pro Ironman Triathlete and 4 Times Ironman winner – Svenja Thoes throughout 2024. The partnership originated at the Kona Women’s…
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Raleigh, North Carolina, Endurance Sport Nutrition Researcher and clinician Dr, Mikki Williden joins SFuels
/ENDURANCE SPORTSWIRE/ – SFuels proudly welcomes the appointment of Dr. Mikki Williden as Director of Nutrition, solidifying the company’s dedication to popularizing the RIGHT FUEL RIGHT TIME® approach in mainstream sports nutrition. In collaboration with…
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SFuels successfully delivered official on-course nutrition, and post-race recovery shake, for 43rd running of Avalon 50 Mile/50K ultra
RALEIGH, North Carolina, January 09, 2024 /ENDURANCE SPORTSWIRE/ – In five short years, SFuels has taken it to the much older incumbent high-sugar nutrition players – delivering the industry’s most innovative nutrition stack for aerobic development,…
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Fuels launch and sample new PRIMED drink at Bob Babbitt’s Pro-athlete interviews
RALEIGH, North Carolina, October 13, 2023 /ENDURANCE SPORTSWIRE/ – SFuels 1st generation PRIMED and TRAIN Endurance Drinks have supported pro and age-group elite athletes win Superleague triathlon series, XTERRA world-championships, USTA 100-mile road championships, and Kona/Utah…
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Triathlon Industry Icon Bob Babbitt joins SFuels
Raleigh, North Carolina (September 20, 2022)/ENDURANCE SPORTSWIRE/ – SFuels LLC, a leader in endurance sport nutrition is honored to announce that triathlon industry icon Bob Babbitt has joined the advisory board. As one of the sport’s most…
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SFuels Launches Race+ Gel Powder At 2022 IRONMAN World Championships from May 3 – 7, 2022
Raleigh, North Carolina /ENDURANCE SPORTSWIRE/ – SFuels – one of the leaders in consumer products featuring innovative, right-time right-fuel nutrition for sport, work and life – announces the launch of Race+ Gel and Race+ Bullets…
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Zach Bitter, World Record 100Mile Treadmill attempt, on SFuels
SFuels LLC is honored and excited to announce that Zach Bitter has been preparing for, and is now ready to attempt to break the current 100 Mile Treadmill World Record. As the current track 100…
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