Pro Triathlete Svenja Thoes has chosen SFuels as her nutrition partner for 2024

February 7, 2024

In an exciting collaboration, Pro Triathlete Svenja Thoes has chosen SFuels as her nutrition partner for 2024. Thrilled with the early performance gains observed in her training, she attributes the success to the strategic application of the Right Fuel at the Right Time philosophy.

/ENDURANCE SPORTSWIRE/ – SFuels is delighted to announce its role as the nutrition sponsor for Pro Ironman Triathlete and 4 Times Ironman winner – Svenja Thoes throughout 2024. The partnership originated at the Kona Women’s World Championships in 2023, where Svenja first experienced SFuels products. Recognizing that her body was not responding well to the prevalent fructose and glucose-based nutrition, she was eager to embrace a change. SFuels stepped in to provide a tailored solution for Svenja’s nutritional needs, marking the beginning of an exciting collaboration.

In just five years, SFuels has emerged as a formidable force challenging the traditional high-sugar/high-carbohydrate nutrition ethos in sports science. The company has successfully introduced the industry’s most innovative nutrition stack for aerobic development, threshold, and Vo2Max endurance performance. Despite being a newcomer, SFuels products have made a significant impact, contributing to three world records, three world championships, an Olympic medal, a Superleague series champion, a USATF 100-mile road champion, and, most recently, achieving the world’s first-ever sub-8-hour age-group Ironman finish.

SFuels Founder, Leighton Phillips, expressed enthusiasm, stating, ‘We are super excited to work more closely with Svenja as her nutrition partner to support her race plans in 2024. These include Challenge Gran Canaria, Spain in April, 70.3 Ironman Switzerland, Challenge Roth, Germany, and culminating in the World Championship Ironman in Nice. Svenja has already secured her spot with a strong 2nd place finish in Ironman Cozumel in late 2023 ”

SFuels CEO and General Manager, Nicole Phillips, shared, “Svenja is our first SFuels sponsored female pro triathlete, and we are looking forward to supporting her journey as she climbs the ranks of pro triathletes in 2024. Training her body to metabolize fat more effectively and using the Right Fuel at the Right Time is delivering early performance gains and Svenja has also shared that she is seeing some early signs of minor health issues improving as she increases her reliance on fat for fuel. We are delighted with this outcome, as SFuels is passionate about performance and also about the athlete’s overall health and well-being.”

For more information please visit: https://www.sfuelsgolonger.com/products/revival

About SFuels

SFuels, established in 2018 by Leighton and Nicole Phillips, is dedicated to delivering clean nutrition products that promote the consumption of the RIGHT FUEL at the RIGHT TIME. This philosophy promotes optimal endurance, sustained performance, and peak health. The company prioritizes wholesome ingredients to support both immediate performance and long-term well-being. Meticulously formulated for use during low and high-intensity training and racing, the SFuels product line is gluten-free, with no artificial flavors, colors, or sugar alcohols. For more information, please visit: SFuels Products or contact Nicole Phillips, CEO, and General Manager at 919-670-8451 or np@sfuelsgolonger.com.