HotelPlanner to be an Official Partner With Tough Mudder and DEKA Fit

March 13, 2025

BOSTON, MASS. (March 13, 2025) /ENDURANCE SPORTSWIRE/ — Tough Mudder and DEKA Fit, the world’s leading endurance sports and extreme wellness brand, announced that HotelPlanner will be the Official Hotel Search Engine Partner of Tough Mudder and DEKA Fit for the 2025 and 2026 event season.

“We are excited to name HotelPlanner as our Official Hotel Search Engine Partner for Tough Mudder and DEKA Fit in North America,” said Brian Cox, General Manager of Partnerships for Tough Mudder and DEKA. “With weekend events in almost every major city in the US and exciting locations all around the globe, Tough Mudder and DEKA are not only ripping people off the couch to compete, we are also inspiring them to see the world as part of their health and wellness journey and experience. With wanderlust on the rise, the need for high-quality adventure travel services is greater than ever, and HotelPlanner is uniquely positioned to support the racer community with the best hotel search capabilities and pricing in the business,” added Cox.

HotelPlanner will provide athletes with access to its platform, offering up to 70% off hotels, tools to simplify travel, and 24/7 US-based member support.

The partnership with HotelPlanner includes integration on Tough Mudder and DEKA FIt digital platforms and social media streams, along with website visibility and event presence.

“It will be great to support Tough Mudder and DEKA by providing great hotel choice at great rates. Together we will ensure the all the the athletes get a great neight sleep.” said Tim Hentschel Co-CEO of Hotelplanner. You can book your accommodation via the Tough Mudder portal here.

Hotelplanner was represented by Innovative Partnerships Group for the deal in collaboration and negotiation of Tough Mudder.

“We’re excited to announce that HotelPlanner is now the Official Hotel Search Engine for Tough Mudder U.S. and Canada, as well as DEKAFIT U.S. This partnership will provide fantastic hotel options for the many dedicated competitors traveling to participate in these challenging events. We look forward to seeing this partnership grow” said Sierra Kempthorn, Director at Innovative Partnerships Group.

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About Tough Mudder

Founded in 2010, Tough Mudder is a leading global sports and active lifestyle brand that creates the world’s most extraordinary adventures and champions the power of teamwork. With more than 6 million participants, the company hosts more than 130 challenges (Tough Mudder 3-5+ miles and Tough Mudder 10+ miles) and endurance (Tough Mudder Infinity, Toughest Mudder and World’s Toughest Mudder) events annually in 10 countries. The company’s content studio fuels a global movement of people who work together to uncover their hidden potential, providing millions of engaged online brand enthusiasts with wellness, nutrition, and inspirational content delivered daily across social and digital platforms. More than 500,000 new participants are welcomed to the global Tough Mudder community every year. The company is part of the Spartan global family of extreme endurance properties, for more information, visit  www.toughmudder.com.

About DEKA Fit

Spartan DEKA is the decathlon of hybrid fitness racing, featuring standardized and gamified fitness tests, events, training, and competition designed to allow ALL levels the opportunity to celebrate the power of fitness. DEKA stands out in the field as an innovator through the DEKA Affiliate Program, providing fitness business operators the opportunity to earn revenue through hosting official Spartan DEKA events, challenges, and classes inside their brick and mortar facilities. With 10-30 events each weekend and 1,000+ annual events worldwide, DEKA has opened the door for people of all walks of life to train, test, and thrive in what has now become a globally recognized sport. To learn more, visit deka.fit.

About HotelPlanner

HotelPlanner, is a leading travel technology company and hotel booking platform that combines proprietary artificial intelligence and a 24/7 global gig-based reservations and customer service network.

About Innovative Partnerships Group

Innovative Partnerships Group is a global leader in developing long-term, revenue-generating business relationships among the most prestigious professional sports teams, entertainment properties and global brands. The company has been recognized on several occasions in recent years by Sports Business Journal and other publications as one of the leading sports sponsorship and naming rights agencies in this industry. Innovative Partnerships Group has its breakthrough Partnership Intelligence™ system that allows both properties and brands to maximize their return on sponsorship partnerships. For more information, visit www.ipg360.com.

For HotelPlanner Media: tim.gunstone@hotelplanner.com