Madison First Responders to Receive Critical Life-Saving Equipment from The IRONMAN Foundation and Firehouse Subs Public Safety Foundation

May 22, 2017

Grant applications now open for equipment to be awarded at 2017 IRONMAN Wisconsin triathlon

TAMPA, Fla. – The IRONMAN Foundation® and the Firehouse Subs Public Safety Foundation have partnered to provide $25,000 in grant funding for Madison, Wisconsin first responder groups to purchase critical life-saving equipment in conjunction with the IRONMAN®  Wisconsin triathlon on September 10, 2017. Now in their fourth year of partnership, this program has provided more than $334,000 in equipment to 26 first responder organizations in 12 IRONMAN race communities.

“First responders play a critical role in our communities and they are especially important on IRONMAN race days,” said Meghan Vargas, Senior Manager of Foundation Development for Firehouse Subs Public Safety Foundation. “We want to be sure they have the tools and technology they need to keep athletes and spectators alike safe.”

Funds will be awarded to eligible groups in the Madison area. The deadline to apply is June 1, 2017.

“We are honored to support the brave men and women who put their lives on the line for their community each and every day,” said Sarah Hartmann, IRONMAN Foundation Community Relations Manager. “The IRONMAN Foundation is proud to partner with the Firehouse Subs Public Safety Foundation to support first responder groups with new equipment that will positively impact thousands of people in our race community of Madison.”

Interested groups are encouraged to apply at http://ironmanfoundation.org/fhspsfgrant/

For more information on IRONMAN and The IRONMAN Foundation, please visit www.ironman.com and www.ironmanfoundation.org. For media related inquiries, please contact [email protected].



A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, Iron Girl®, IRONKIDS®, six of nine International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Majors Series, mountain bike races, premier marathons and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than 680,000 participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 260 events across 44 countries. For more information, visit www.ironman.com.

About Wanda Sports Holdings

Wanda Sports Holdings is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.

About The IRONMAN Foundation

The IRONMAN Foundation® creates positive, tangible change in IRONMAN race communities by engaging athletes and volunteers to participate in programs that demonstrate service through sport and commitment to community. Since 2003, over $50,000,000 has been provided through IRONMAN Foundation programs to more than 6,300 local, regional, national and global nonprofit initiatives. Through these partnerships, IRONMAN athletes are powerfully linked to the community and together we leave the IRONMAN legacy behind in our race communities long after event day. For more information on IRONMAN Foundation programs, including Team IMF, Community Fund, Your Journey Your Cause, and Women For Tri, visit www.ironmanfoundation.org.

About Firehouse Subs Public Safety Foundation

In 2005, the Firehouse Subs founders established the Firehouse Subs Public Safety Foundation with the mission of providing funding, life-saving equipment, and educational opportunities to first-responders and public safety organizations. Through the non-profit 501(c)(3), Firehouse Subs Public Safety Foundation has given more than $25 million to hometown heroes in 46 states, Puerto Rico and Canada, including more than $236,000 in Wisconsin.