Hot-Selling Hoka Looks to Meet Excess Demand with DTC

July 28, 2023

High-growth running brand Hoka continued its strong performance in the first quarter for parent company Deckers Brands – so much so that the company boosted its full-year revenue outlook based on Hoka’s results despite every other brand it its portfolio recording first quarter sales declines.

For the quarter ended June 30, Hoka’s sales grew 27% to $420 million. It was the first time Hoka’s revenue eclipsed $400 million in a single quarter. The Daily Outdoor Retailer