Davis Phinney Foundation’s Team DPF Partners with Primal at 34th Ride The Rockies

June 5th, 2019

Week-long storied event to help raise funds for people living well with Parkinson's

Louisville, CO The Davis Phinney Foundation and its Team DPF squad of fund-raising riders has fielded a Podium level team at the 34th Ride the Rockies this year. In conjunction with its efforts at Ride the Rockies, Team DPF announced a new three-year apparel partnership with Primal, who will outfit the team and help build support for the Foundation’s mission to help people with Parkinson’s live well today.

This year at Ride The Rockies, pushing off from Crested Butte June 9, Team DPF riders will be alternating two commemorative Primal kits and enjoying post ride hospitality at the Primal lounge in the Ride the Rockies expo. “We’re extremely proud to partner with Team DPF for their 2019 season and at Ride The Rockies. Their mission to help people live well, exercise and take action in the face of Parkinson’s disease is so important and one we’re happy to support,” said Tim Baker, Chief Marketing Officer at Primal

Team DPF also has plans to host a Parkinson’s Peloton, riding traditional and E-bikes, for the one-day loop ride on Sunday June 9. Aerobic exercise generally, and cycling specifically, has been shown in clinical research to have a positive effect on the symptoms of Parkinson’s Disease.

The Foundation, established in 2004, funds innovative early stage research, creates tools and resources and hosts educational events that enable people and families affected by Parkinson’s to improve their quality of life. Since 2012, Davis Phinney’s Ride The Rockies team has raised over $625,000 to support innovative programs, advocacy and education in the Parkinson’s community.

“We are excited to partner with Primal and Ride the Rockies to continue a tradition that gives Team DPF riders the opportunity to experience the beauty of Colorado and an amazing ride experience, all while giving back to the Foundation and helping people with Parkinson’s better their lives.” said Rich Cook, Director of Development for the Davis Phinney Foundation

The Denver Post Ride The Rockies route for the 2019 ride will take place over seven days from Sunday, June 9 to Saturday, June 15. Over 2,000 cyclists from across the country, chosen through a lottery registration, will be treated to the majestic views and challenging terrain of some of the best miles Colorado has to offer to the cycling community. The 2019 Tour will travel 434 miles, 29,000 feet of climbing and showcase the communities of Crested Butte, Gunnison, Buena Vista, Snowmass, Carbondale, Hotchkiss and Mt. Crested Butte.

About Ride The Rockies: Each June, Ride The Rockies participants venture on a six- or seven-day bicycle tour across Colorado’s Rocky Mountains. The route is different each year, but always climbs a few challenging passes to showcase the state’s spectacular scenery. To date, the tour has visited over 50 different towns. The ride is exceptionally popular and approximately 2,300 applications are received annually. For more information about Ride The Rockies, contact Ride The Rockies at (303) 954-6700 or visit the event website at ridetherockies.com.

The Davis Phinney Foundation was founded by Olympic cyclist Davis Phinney in 2004 to help people with Parkinson’s live well today. The organization’s focus is to provide programs and resources that offer inspiration, information and tools that enable people living with Parkinson’s to take action that can immediately improve their quality of life. Parkinson’s is the #2 neurodegenerative disease­–2nd to Alzheimer’s–and affects over 1M people in the US.  The Foundation’s work impacts hundreds of thousands of individuals and families each year.

Team DPF is the grassroots fundraising community that supports the Davis Phinney Foundation through participation in a wide range of athletic and community-based events. With a focus on fun, personal empowerment and fundraising for Parkinson’s, Team DPF welcomes all ages and abilities. With roots in cycling, Team DPF also extends to runners, climbers, swimmers, hikers, community events and more. Team DPF is sponsored by: Primal, Alt Red, SCRATCH Labs, BOCO Gear, The Sufferfest, baker Insurance and Boulder Neurological and Spine Associates. Visit dpf.org to learn more.

The Davis Phinney Foundation

Davis Phinney Foundation’s Team DPF Partners with Primal at 34th Ride The Rockies

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Chris Brewer

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