LATEST RUNNING AND MARATHON NEWS
November 3, 2025
Kailas FUGA Ultra-Tour Mount Siguniang Celebrates 10th Anniversary
Siguniang, Sichuan Province, China (November 3, 2025) /ENDURANCE SPORTSWIRE/ - Leading trail running brand Kailas FUGA celebrated its tenth anniversary as sponsor of the Kailas FUGA Ultra-Tour Mount Siguniang (UTMS) by bringing elite athletes to experience one of China’s most extreme races. Among the world’s highest elevation ultra trail races,...
November 3, 2025
261 Fearless Announces Winners of The Inaugural K.V. Switzer Awards Recognizing Three Extraordinary Individuals Who Have Gone Beyond Sport To Change Lives
November 3, 2025 /ENDURANCE SPORTSWIRE/ - 261 Fearless Inc., the global nonprofit running organization which empowers women through running and education programs, today revealed the winners of the inaugural K.V. Switzer Awards at the historic New York Athletic Club in New York City. The awards, named for women's running icon...
November 1, 2025
How the CEO of Brooks Running went from teaching high school to leading a billion-dollar fitness brand
Brooks Running CEO Dan Sheridan sits at the helm of a billion-dollar global fitness brand that has over 1,400 employees. His path to the C-suite wasn't conventional, however. Sheridan told Business Insider that he grew up in a household of teachers, and when it came time to choose a career, he decided...
October 31, 2025
Economic Impact of The CNO Financial Indianapolis Monumental Marathon Tops $11.1 Million as Indy Gears up For Race Weekend
INDIANAPOLIS, October 30, 2025 – As the 18th annual CNO Financial Indianapolis Monumental prepares to welcome thousands of participants to Indianapolis on Saturday, November 8, a new study shows the event generated more than $11.1 million in economic impact for the city during last year’s race weekend. In partnership with...
October 31, 2025
Spurs Austin International Half Unveils Enhanced Exhibitor Experience
AUSTIN, TX /ENDURANCE SPORTSWIRE/ - The Spurs Austin International Half, formerly known as the 3M Half Marathon, is significantly upgrading its exhibitor program for the 2026 event weekend scheduled for January 16–18. The upgraded program includes streamlined logistics, elevated branding opportunities, and new AI-powered tools to help vendors maximize their...
October 31, 2025
Meanwhile Brewing Co. Named Official Beer of the 2026 Austin Marathon
Austin, Texas (October 31, 2025) /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon, & 5K announced today that Meanwhile Brewing Co. will serve as the Official Beer Sponsor for the 2026 race, scheduled for Sunday, February 15, 2026. This partnership integrates the Austin-based brewery directly into the post-race...
October 30, 2025
Polar Paws & Santa Claws 5K Adds a Touch of Holiday Magic with Color-Changing Medals
TOLEDO, OH (October 30, 2025) /ENDURANCE SPORTSWIRE/ — The annual Polar Paws & Santa Claws 5K, hosted by the Toledo Zoo, is bringing extra holiday cheer to runners this season — with a medal that changes color under sunlight. The 2025 medal, produced by X T-shirt, features a playful polar...
October 30, 2025
Be My Valentine Run 2026 Lights Up the Course with a Magic Shirt That Sparks Emotion
INDIANAPOLIS, IN (October 30, 2025) /ENDURANCE SPORTSWIRE/— This year’s event shirt, designed and produced by X T-shirt, brings the theme of passion to life through color-changing and sweat-activated effects. Indoors, it starts as a clean pink base with a heart design. Under sunlight, that heart ignites into vivid flames —...
October 30, 2025
Challenged Athletes Foundation Raises over $3.5 Million Through Million Dollar Challenge and San Diego Triathlon Challenge Fueled by Toyota
SAN DIEGO, CA (October 30, 2025) /ENDURANCE SPORTSWIRE/ – On Sunday, the Challenged Athletes Foundation (CAF) wrapped up a full lineup of fundraising events including the Million Dollar Challenge (MDC) fueled by Toyota, a seven-day California coastal ride raising $1.8 million, the San Diego Triathlon Challenge (SDTC) fueled by Toyota,...
October 29, 2025
New York City Marathon 2025: A Guide to Brand Events for the Week
The 53rd edition of the 42-kilometer New York Marathon starts from the Island and ends in Central Park, Manhattan after passing through Brooklyn, Queens and the Bronx. The 2025 New York City Marathon is almost upon us, but the brand activations have already begun. Many of the major players will go all-out...
