Latest Sports Breaking News
January 27, 2021
Machines For Freedom Named Title Sponsor of Stamina Racing Collective
Los Angeles, Calif. (January 27, 2021) – Machines For Freedom®, the inclusive women’s cycling apparel brand has been named title sponsor of Stamina Racing Collective, a Minneapolis, Minnesota based cycling team. Stamina Racing Collective is a non-profit cycling team with a goal to strengthen and diversify the pipeline of FTW (Femme,...
January 27, 2021
FORM Smart Swim Goggles Now Connect to Leading Swim Spas
Vancouver, BC, January 27, 2020 — FORM, the sports wearable technology company behind the FORM Smart Swim Goggles, today announced its partnership with Jacuzzi Brands LLC swim spas. Through the partnership, FORM will bring an exclusive connected swim spa experience to their FORM Smart Swim Goggles and Jacuzzi brands swim...
January 27, 2021
RunSignup | GiveSignup’s Annual RaceTrends Report Shows 48.1% Participation Decline, Gradual Recovery
Moorestown, NJ – RunSignup | GiveSignup released their Annual RaceTrends Report evaluating the state of the endurance industry. The impact of COVID-19 was reflected in every data point for 2020 as the evolution of events from in-person to virtual and back again caused eye-catching participation declines, shifts in marketing strategies, and an increased...
January 26, 2021
Colnago Gran Fondo National Series and RGT Announce Schedule for 9-Event E-Fondo Series
(Gettysburg, PA) – The Colnago Gran Fondo National Series today announced the event schedule for the upcoming 9-event E-Fondo Series. The first e-sports cycling competition to feature timed segments, the series leverages RGT Cycling’s innovative “Magic Roads” to recreate GFNS’s real-world courses in a virtual environment. The E-Fondo Series will...
January 26, 2021
Finish Line Selects Thorpe Marketing as Agency of Record
NEW YORK (Jan. 26, 2021) – Finish Line™, the world’s leading manufacturer of specialty bicycle lubricants and related maintenance products, has selected Thorpe Marketing as its public relations agency of record. Thorpe Marketing will manage Finish Line’s public relations and assist the marketing department with their communications strategy in North America....
January 26, 2021
Hospital Hill Run Launches 2021 Fundraising Options for Children’s Mercy
Kansas City, MO - The Hospital Hill Run, Kansas City's oldest running tradition, launched the 2021 Hospital Hill Run Official Fundraising Program in Partnership with Children's Mercy. Funds raised will go directly to the 'I love Children's Mercy Fund,' which provides advanced medical treatments, compassionate care, and world-class research to kids...
January 26, 2021
deboer wetsuits partners with 2019 Ironman European Champion, Skye Moench
Stamford, CT, Release: January 26, 2021. deboer wetsuits is proud to announce its partnership with Skye Moench. In 2019 Moench staked her claim as one of the top long course triathletes in the world when she won the Ironman European Championship in Frankfurt, and followed that up with a win...
January 25, 2021
‘Fat But Healthy?’ New Research Suggests Fitness Doesn’t Cancel Obesity’s Negative Health Effect
Leading an active lifestyle is not enough to counter the negative effects of being overweight on heart health, according to new research challenging the idea that fitness is more important than weight in leading a healthy lifestyle, and prompting calls for policymakers to rethink health initiatives that prioritize physical activity...
January 25, 2021
Scott Sternberg Appointed to USA Triathlon Board of Directors
COLORADO SPRINGS, Colo. — USA Triathlon today announced that Scott Sternberg, a Greenwich, Connecticut-based media and technology executive, has been appointed to the USA Triathlon Board of Directors. Sternberg will serve as an Independent Director for a two-year term starting in January 2021. Sternberg has worked at companies such as...
January 25, 2021
HITS Endurance Announces Rebrand to Alpha Win
Saugerties, NY - HITS Endurance, a leading endurance race management group, announced today a rebrand of its identity and mission that reflects a deep dedication to athletes and their commitment to excellence in competition and health and wellness. At the heart of this rebranding is a change of the company...