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April 12, 2022

Inca capital in the Andes hosted GFNY Peru, world’s highest bike race

New York City, April 12, 2022/ENDURANCE SPORTSWIRE/ – The capital city of the Incas was once again the host for GFNY Peru. The racecourse covered 128.6km with 1729m of climbing, reaching up to a staggering 3780m above sea level, which makes the race world’s highest mass participation road cycling race....

Cycling

Events

Press Releases

April 12, 2022

Hammer Nutrition Increases Support of Whitefish Marathon as Presenting Sponsor

WHITEFISH, Mont. (April 12, 2022)/ENDURANCE SPORTSWIRE/ – The Whitefish Marathon is pleased to announce it has secured a multiyear partnership with Hammer Nutrition. A longtime partner since the inaugural event in 2008, Hammer Nutrition has increased its support for the race as its new presenting sponsor. Starting with its 15th...

Events

Press Releases

Running

Sponsorship

April 12, 2022

Liv Debuts Latest “Liv Committed” Global Brand Campaign, “All In”

NEWBURY PARK, Calif. /ENDURANCE SPORTSWIRE/ - Liv, the brand dedicated to getting more women on bikes, today introduced the third installment of its global brand campaign “Liv Committed,” introducing “All In.” Featuring Liv Racing athletes, global ambassadors, and women cyclists, the new campaign explores the many expressions of commitment, and...

Business

Cycling

Press Releases

April 12, 2022

Olympic Triathlon Medalist Kevin McDowell Dives in with FINIS

Livermore, CA /ENDURANCE SPORTSWIRE/ - Global aquatic brand FINIS, Inc. is proud to announce the signing of professional triathlete Kevin McDowell, a 2020 Tokyo Olympic medalist, and USA Triathlon’s 2021 Elite Men’s Olympic/World Triathlon Triathlete of the Year. McDowell made his Olympic debut in Tokyo, recording the fastest split of...

Press Releases

Sponsorship

Triathlon

April 11, 2022

USA Cycling Teams with HEADCHECK HEALTH to Prevent Mismanaged Concussions

COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Cycling, the national governing body for bicycle racing in the United States, and HEADCHECK HEALTH, Inc. (‘HEADCHECK’), a leading tech-enabled provider of concussion protocol management, today announced a landmark agreement making HEADCHECK the Concussion Technology Partner of USA Cycling. As a result, USA...

Business

Cycling

Press Releases

Sponsorship

April 11, 2022

Powering Progress Indoors and Out: Wattbike to offer New Customers a Sigma Sports Voucher Plus Free Delivery on the Next Generation Wattbike Atom

ENDURANCE SPORTSWIRE/ – The mission at Wattbike has been the same for over 20 years, to create the ultimate indoor training bike. The Next Generation Atom is no different with a combination of industry leading accuracy, data measurement and design. Add in real ride feel, instant gear changes and the...

Cycling

Press Releases

Products

April 11, 2022

Showcased

Jan Frodeno joins Australian micronutrition start up

/ENDURANCE SPORTSWIRE/ - Australian sports micronutrition brand, PILLAR Performance has landed one of endurance sports biggest names, with Jan Frodeno signing on as the brand’s Global Ambassador. Widely considered the greatest triathlete of all time, Frodeno has an unrivalled resume over Olympic, 70.3 and full IRONMAN© distance in a career...

Press Releases

Products

Sponsorship

Triathlon