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News by sport
March 5, 2020
Ladder Launches Science-Based Ladder Hydration
March 5, 2020– Today Ladder, the sports nutrition company founded by LeBron James and Arnold Schwarzenegger, launches its all-new, science-based Ladder Hydration, a performance sports drink that replenishes all the electrolytes lost in sweat. Using Ladder’s Refuel Ratio, Ladder Hydration combines all the essential electrolytes and minerals the body needs...
March 5, 2020
Returning champs seek repeat at Fat Bike Beach Championship in North Carolina
WRIGHTSVILLE BEACH, NC – Professional bikers Robert and Philicia Marion of Mt. Airy, achieved their goal of winning both elite titles in last year’s US Open Fat Bike Beach Championship. This year, the husband-wife team will seek a repeat performance in Wrightsville Beach, March 27-29, 2020. “To ride across the...
March 5, 2020
Ride the Divide feature filmmaker to teach legacy content strategy at PCS
Many outdoor, cycling and active lifestyle brands think of content marketing as lots of little, one-off stories placed sporadically on social media and blogs. But filmmaker Mike Dion, the award-winning producer of Ride the Divide, Reveal the Path and Inspired to Ride, will show how brands like Moots, Salsa and...
March 5, 2020
1500 riders from 23 countries head to Mexico for GFNY Monterrey
NEW YORK CITY, March 5, 2020 – 1500 riders from 23 countries will take on GFNY Monterrey this Sunday March 8th as part of the 2020 Global Cycling Marathon Series. This weekend, all eyes will be on brothers, Miguel and Fernando Arroyo and cousins, Luis Lemus and Flavio de Luna....
March 4, 2020
Tour of Sufferlandria Raises $231K For Davis Phinney Foundation
Louisville, CO — The Davis Phinney Foundation is the appreciative recipient of $231,000 raised by the the almost 2,025 cyclists participating in The Sufferfest’s annual Tour of Sufferflandria (ToS), an international virtual cycling ride. The Tour takes place on The Sufferfest’s training app that provides fierce (and fun) cycling, yoga,...
March 4, 2020
Can short bouts of running lengthen lives?
A systematic review and meta-analysis in the British Journal of Sports Medicine of 14 observational studies has considered whether running — and what “dose” of running — affects the risk for death from any cause, and from cardiovascular health problems or cancer. The researchers looked at pooled data from just over 230,000 participants who were...
March 4, 2020
ASO is looking to revive the women’s Tour de France
A.S.O. edged back slowly into women’s racing in 2014, with La Course by the Tour de France. But they now appear motivated to organize a full stage race, although the actual length has yet to be defined. While the women’s race will not be held during the Tour de France,...
March 4, 2020
Cycling team manager threatens hunger strike over coronavirus quarantine in UAE
A manager of a French professional cycling team, who has been in quarantine in an Abu Dhabi hotel due to coronavirus concerns, threatened to go on hunger strike on Tuesday if authorities do not allow his team to leave the United Arab Emirates. Read more on Reuters.
March 4, 2020
Love Run Philadelphia Half Marathon Welcomes Penn Sports Medicine as Official Medical Partner
PHILADELPHIA – March 5, 2020 – The Love Run Philadelphia Half Marathon today announced a renewed partnership with Penn Sports Medicine for the sixth consecutive year. The annual half-marathon & 7.6K will take place in the City of Brotherly Love on Sunday, March 29, 2020. “We are delighted to collaborate...
March 4, 2020
Tour of Southern Highlands: Oliviera, Gregg, Chromy, Sierpina, Take individual GC, LUX/sideshow p/b Specialized takes Men’s & Women’s Team GC
Woodstock, Georgia (Mar 3, 2020) – Olivera, Gregg, Chromy, Sierpina secure GC at ToSH 2020 Flavia Olivera, Wolfpack p/b Jakroo and Zach Gregg, Project Echelon, Kyle Chromy, LUX/Sideshow p/b Specialized and Meredith Sierpina, JA King, secure overall GC at 2020 Tour of Southern Highland. Final Results: BMC Switzerland Women’s...
March 4, 2020
Thousands of Competitors Crossing the Finish Line to Have Their Names Called by the Iconic Voice of IRONMAN® Mike Reilly — Just 76 Days out From the Herbalife24 Triathlon, 5K and Bike Tour on the Streets of Los Angeles
LOS ANGELES-- With 76 days until race day, Herbalife Nutrition today announced Mike Reilly’s return as the finish line announcer of the Herbalife24 Triathlon Los Angeles™ on Sunday, May 17, where his memorable call will personalize and celebrate the finish of thousands of competitors. Reilly, the official "Voice of IRONMAN" worldwide...
March 4, 2020
Professional Triathletes Organisation Advises Wanda Sports That the Value of IRONMAN Business May Be Adversely Affected by Failing to Engage in Discussions
LONDON, ENGLAND-- The Professional Triathletes Organisation today released the following letter sent to the Board of Directors of Wanda Sports Group Company Limited on 3rd March 2020 advising the Board that in its view the value of the Ironman® Business in any possible sale would be adversely affected by its failure...
March 3, 2020
Sea Otter Classic to ‘monitor’ coronavirus situation, announce schedule decision soon
Organizers of next month’s Sea Otter Classic bike festival said Tuesday they are keeping a close eye on the COVID-19 virus outbreak and will make an announcement about the event’s 2020 edition in the next few days. Separately, organizers of the North America Handmade Bicycle Show announced that event would be postponed from...
March 3, 2020
2019 IRONMAN Athlete Choice Awards Announced for IRONMAN and IRONMAN 70.3 Triathlons
TAMPA, Fla. (March 3, 2020) – The IRONMAN Group, a Wanda Sports Group company (Nasdaq: WSG), today announced the results of its 2019 Athlete Choice Awards, releasing the Top 10 highest-scoring events in a variety of categories based solely on athlete surveys from all of the 2019 IRONMAN® and IRONMAN...
March 3, 2020
GU Energy Labs Launches Two Beverage-Inspired Flavors for Spring: Cola Me-Happy Gel and Salted Lime Chews
Berkeley, Calif. — GU Energy Labs is releasing two beverage inspired flavors just in time for spring training: Cola me-happy Energy Gel and Salted Lime Energy Chews, expanding the total number of Energy Gel flavors to 32 and the number of Energy Chews flavors to five. Cola me-happy Gel delivers...
March 3, 2020
Liv Cycling Announces Global Partnership with Ladies AllRide
NEWBURY PARK, Calif. (March 3, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, has expanded its partnership with Ladies AllRide, a program focused on growing the community of women mountain bikers across the globe. Ladies AllRide hosts skills camps that build riders’ technical skills through...
March 3, 2020
NOCCO Kicks Off Global Partnership Journey With Battle Cancer
LOS ANGELES (March 3, 2020) – NOCCO – a leading no carb, branched chain amino acids (BCAA) beverage company – kicked off their partnership today with Battle Cancer – the mass-participation fitness competition that raises money for cancer charities across the world. NOCCO will support Battle Cancer with a variety...
March 3, 2020
Perfect Hydration Launches Three New Sizes to Meet Increased Consumer Demand
LOS ANGELES (March 3, 2020) — Perfect Hydration, ultra-purified alkaline water with electrolytes, announced today the launch of three new sizes to its product lineup – the 1.5-liter, one-liter six-pack, and one-gallon bottle. The brand has introduced new sizes and product labels to meet increased consumer demand for clean-tasting alkaline water....
March 3, 2020
The Pro’s Closet Announces Partnership with USA Cycling
(Boulder, CO – March 3, 2020) - USA Cycling today announced a new partnership with The Pro’s Closet, the world’s largest and most trusted brand in pre-owned bikes and components. As the Official Supplier of USA Cycling, The Pro’s Closet is excited to help shape the future of cycling by...
March 3, 2020
Cadence Sports & Peer-to-Peer Professional Forum Release 2019 Million Dollar Club List of America’s Top Cycling Fundraising Events
Austin, TX – At least 48 cause-related cycling rides raised more than $1 million each in 2019, according to the annual study released by Cadence Sports & the Peer-to-Peer Professional Forum. This study goes deep into exploring individual events to disclose which rides were members of the “Million Dollar Club”...
March 3, 2020
Registration for the 25th Anniversary of the Indy Half Marathon at Fort Ben Now Open
INDIANAPOLIS – (March 3, 2020) – Registration for the 25th Anniversary of the Indy Half Marathon at Fort Ben is now open. The event, scheduled for Saturday, October 3, takes place in Fort Harrison State Park and features a half marathon, 5K and Kids One Mile. As part of the...
March 3, 2020
Para-triathlete, Jamie Brown, dominating the path to the 2020 Tokyo Paralympics with the support of RISE Brewing Co.
When Jamie Brown was a child, no one quipped he might one day be training for the Olympics — or even be a serious athlete at all. Born with Fibular Hemimelia, Jamie grew up with three fingers on one hand and had his right foot amputated before his first birthday....
March 3, 2020
US Trail Running Conference announces renewed sponsorship agreement with Race Roster
Estes Park, CO – The US Trail Running Conference has announced that Race Roster, the fastest growing endurance registration platform in North America will be the presenting sponsor for the Race Director days at the 2020 event. This announcement marks a renewal of the sponsorship that is now in its...
March 3, 2020
More than 2,500 Show Love for Miami at Sold-Out 305 Half Marathon & “305K” produced by Life Time
MIAMI, Fla., Mar. 3, 2020 —the 2020 305 Half Marathon and 5K, aptly dubbed 305K, produced by Life Time took place in sunny Miami Sunday morning. More than 2,800 gathered at Lummus Park to take part in the event, which aims to capture the spirit of the 305 and celebrate...
March 3, 2020
Performance Tea announces its partnership with Six Days in the Dome, Tunnel Hill 100, and Durbin Race Management
Boulder, CO: Performance Tea, leaders in using CBD and adaptogenic tea to help people achieve their potential, announced their partnership with Durbin Racing. Durbin Race Management was founded by Steve Durbin in 2014 to bring runners from around the world to smaller communities to provide needed funds for the local economies,...
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