Latest Sports Breaking News
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March 31, 2021
5 people who showed why you shouldn’t lie on Strava
In case you need more convincing that cheating on Strava isn’t a good call, here are five times users posted false or misleading workout data (on purpose or by accident) and got caught right away. Canadian Running Magazine
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March 31, 2021
Shimano Announces New President
Shimano appointed Taizo Shimano, who joined the company in 1991 and served as a senior executive vice president since 2018 after leading Shimano’s Fishing Tackle division, as its new president. SGB Media
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March 31, 2021
San Diego Supporters Petition for Return of Fun Runs, Marathons, Cycling Events
State COVID-19 restrictions continue to impact endurance events. Now event planners push state leaders with online petition. NBC
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March 31, 2021
Tour de Brasilia Goes Virtual with ROUVY, enabling cyclists discover Brazil online and race the streets of its capital from home
Brasilia, Brazil / March 31, 2021 - BRAZILIAN VIRTUAL CYCLING announces official partnership with ROUVY. The organization plans to extend the main events with their digital version and provide their best courses for the exciting augmented racing experience. BRAZILIAN VIRTUAL CYCLING was created in 2020 with the aim of...
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March 31, 2021
MYLAPS and IRONMAN Europe partner up to enhance race experience
Haarlem/Frankfurt - MYLAPS Sports Timing and IRONMAN Europe announce a 3-year agreement to enhance the race experience for more than 75,000 triathletes. The participants of most IRONMAN races (around 30 events per year) across Europe will be ensured of the latest developments in timekeeping. Many IRONMAN race directors and participants...
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March 31, 2021
IRONMAN VR Team Challenge Wraps Up North America Competition on IRONMAN Now Facebook Watch Page with Teams taking on Olympic Distance Triathlon Simulation; Emea Preview Show Slated for April 7
- Team Morgon Latimore stretches lead on Team Ryan Kinder and Team Shannon Spake going into the final week of competition for the North America portion of the IRONMAN VR Team Challenge - Third and final week of North America region competition taking place on Thursday, April 1 at 7:00...
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March 31, 2021
BibRave Expands Marketing Partnership with Knockaround
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, has expanded its marketing services with Knockaround, the original affordable and stylish sunglasses company based in San Diego. What started as a product-seed and promotional arrangement has blossomed into a full-fledged agency relationship and multi-facetted partnership. Building upon...
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March 31, 2021
GOAL Foundation Extends Partnership with haku to Drive Memorable Experiences for the Greater Ogden Community
With the pandemic continuing to shift the event landscape, many organizations have begun to envision what the endurance event industry might look like in the next few years. The ability to offer superior customer service, transform insights into action, create unforgettable participant experiences, and foster engaged communities through loyalty- building...
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March 31, 2021
GiveSignup | RunSignup Reports Growth at the Close of Q1 2021
Moorestown, NJ – After a challenging year for endurance events and nonprofits, GiveSignup | RunSignup closes Q1 of 2021 with encouraging signs of market expansion. Total transactions on the platform in March 2021 were just short of the transactions from March 2019, despite the continued absence of many large endurance...
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March 30, 2021
USA Triathlon Foundation Announces Recipients of $59,250 in Additional COVID-19 Relief Fund Grants
COLORADO SPRINGS, Colo. — The USA Triathlon Foundation, in partnership with the Professional Triathletes Organisation (PTO), today announced the 27 recipients of nearly $60,000 in grant funding through the second round of the USA Triathlon Foundation COVID-19 Relief Fund. The fund was established last April to support multisport community members...
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March 30, 2021
British marathoner wore blacked-out Nike Vaporflys in Olympic Trials win
On Running-sponsored Chris Thompson wore a pair of Nike's super shoes to qualify for the Tokyo Games...and On Running knew about it. Canadian Running
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March 30, 2021
Tour de France crash inspires high-tech solution for safety
Norwegian's Safe Cycling Race brings LED signs to major pro cycling events to alert riders. Cycling News
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March 30, 2021
Altra Partners with &Mother for Virtual Mother’s Day 5K Race on May 9
Denver, Colo. (March 30, 2021) –Altra, an innovator in the performance footwear category, is partnering with &Motherfor a Mother’s Day virtual 5K to support its mission to break the barriers that limit a woman’s abilityto thrive as a mother and in their career. This Mother’s Day, May 9, women and...
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March 30, 2021
Healthy Kids Running Series Secures Lidl US as East Coast Sponsor
Healthy Kids Running Series (HKRS) announced today that Lidl US, the fast growing and top ranked U.S. grocer, will become an official east coast sponsor for the 2021 spring and fall race seasons. The partnership will support more than 17,000 kids in New York, New Jersey, Delaware, Maryland, Washington, DC,...
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March 30, 2021
HOKA ONE ONE® x Cotopaxi® Empowers All Athletes to Explore the Trails
(Salt Lake City, Utah and Goleta, Calif.), Mar. 30, 2021 – Outdoor and B Corp brand Cotopaxi® and leading footwear brand HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), have joined forces to launch a colorful collaboration featuring limited-edition riffs on two signature styles. Born out of a...
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March 30, 2021
Austin Marathon Adds Siete Family Foods as Partner
AUSTIN, Texas, March 30, 2021 -- Leading up to the 2021 Austin Half Marathon, Ascension Seton Austin Marathon presented by Under Armour is excited to announce its partnership with locally owned and operated Siete Family Foods. The Austin-based company, which has quickly become the leading health-conscious Mexican-American food brand on...
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March 30, 2021
RunSignup Launches New and Improved RaceDay Check-In App
March 30, 2021 – Moorestown, NJ – GiveSignup | RunSignup announces the launch of its new and improved RaceDay Check-In mobile application for efficient race day processing of participants. Available for Android and iOS devices, the new release of the free RaceDay Check-In app offers core functionality improvements, simplified user...
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March 30, 2021
Beti Bike Bash p/b Yeti Cycles Returns this Fall to Colorado
EVERGREEN, COLO, March 30, 2021 - The Beti Bike Bash p/b by Yeti Cycles will return to Lakewood, CO for the 11th time on October 3rd. Registration is now open. The nation's largest women's-only mountain bike race, produced by Team Evergreen, prides itself on bringing together the cycling community in...
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March 30, 2021
Austin Marathon’s KXAN Simple Health 5K Sells Out Quickly
AUSTIN, Texas, March 30, 2021 -- The KXAN Simple Health 5K benefitting Paramount Theatre has sold out and registration is closed. The Austin Half Marathon, owned and produced by High Five Events, is also expected to sell out before race weekend. Both the 5K and the Ascension Seton Austin Half...
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March 30, 2021
Dr. Andy Pruitt Joins Fast Talk Laboratories
March 30, 2021 – Boulder, Colorado, USA – Fast Talk Laboratories, the new sport science community and virtual performance center, welcomes Andrew Pruitt, EdD to its roster of experts as Director of Sports Medicine. Dr. Pruitt is a world-leading expert in sports medicine, overuse injuries, and bike fit. Bringing over...
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March 29, 2021
US Trail Running Conference Webinar provides actionable steps to grow trail communities
Estes Park, CO – The third webinar in a nine-webinar series introduced by the US Trail Running Conference and presented by the leading trail registration platform UltraSignup, was hosted on Thursday, March 25. The session subject: Growing Your Trail Running Community featured four industry leaders that have been successful in...
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March 29, 2021
Shimano to step up pursuit of counterfeit sellers
Shimano has announced that it will become more aggressive in defending its intellectual properties, acknowledging that counterfeit goods bearing its branding, or likeness, have caused issues in the marketplace. Read what they are doing on Cycling Industry News.
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March 29, 2021
This New Documentary Breaks Down Size Barriers in Cycling
Cycling traditionally not made room for riders in bigger bodies. Kailey Kornhauser and Marley Blonsky are on a mission to change that mindset. The duo is featured in a new Shimano Originals film, All Bodies on Bikes, which is out on March 29. Bicycling
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March 29, 2021
Nike To Stop Selling To Six Additional Wholesale Accounts
The reported account closures come as Nike has been gradually exiting wholesale accounts that do not adequately support Nike’s positioning in the marketplace. They include: DSW, Urban Outfitters, Shoe Show, Dunham’s Sports, Olympia Sports, and Big Five. SGB Media
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March 29, 2021
Peloton Strikes Deal with Verzuz
The popular connected fitness company struck a deal with Verzuz, the music competition venture started by multiplatinum-selling producers Timbaland and Swizz Beatz. The collaboration will feature workouts set to a playlist from the dueling artists, starting with R&B legends Brandy and Monica, followed by a battle between the Verzuz founders. Front Office...