Latest Sports Breaking News
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September 1, 2021
iFIT Files for IPO, Could Raise Estimated $800M
Formerly known as Icon Health Fitness, iFIT offers interactive workouts, training programs, and instruction from world-class trainers. The company owns various fitness brands including FreeMotion and NordicTrack, and has more than 6.1 million members in over 120 counties — including 1.5 million paying subscribers. The company generated $1.7 billion in revenue in fiscal...
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September 1, 2021
Bosch unveils new ‘smart system’ for e-bikes, including mobile app and remote
Bosch has unveiled an array of product updates for the coming seasons, including a new mobile app and a wireless remote control that increase the "digitalization" of bikes using the company's drivetrain system. BRAIN Bosch's new "smart system" includes the eBike Flow app for smartphones. Bosch sees the app as the...
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September 1, 2021
HOKA Launches East & West Coast Retail Locations
GOLETA, Calif. (September 1, 2021) – Today, leading footwear brand HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), announces the opening of its first-ever retail locations. The new brick-and-mortar bi-coastal pop-ups will be located in New York City and Los Angeles and each location will double as a...
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September 1, 2021
Olympian Matthew Sharpe and Ginger Howell Take Championship Title at 2021 Columbia Threadneedle Investments Boston Triathlon
Boston, MA – After a year’s hiatus due to COVID-19, the Columbia Threadneedle Investments Boston Triathlon returned to racing today at the Massachusetts Department of Conservation and Recreation’s (DCR) Carson Beach in South Boston. In the 12th annual event, Olympian Matthew Sharpe of Victoria, British Columbia, who competed for Team Canada...
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September 1, 2021
TransRockies Gravel Royale Opens Registration for 2022 Event
Panorama, B.C. (Sept. 1, 2021) — After having to cancel all 2021 events in British Columbia due to the ongoing COVID-19 pandemic, TransRockies Race Series, the global leader in adventure stage races, is excited to open registration today for the TransRockies Gravel Royale 2022 event. The new inaugural event will...
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September 1, 2021
Gnarly Nutrition Adds Creatine to Lineup
Salt Lake City, UT (September 1, 2021) -- Gnarly Nutrition, the group behind the clean, effective, and great tasting sports nutrition supplements, is excited to announce the addition of Gnarly Creatine to its product lineup. Gnarly Creatine will replace the discontinued Gnarly Pump, a pre-workout option which also included arginine...
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September 1, 2021
Lake Sonoma Race Series Expands and Diversifies for 2022
The Lake Sonoma Race Series and Trail Sisters, the leading women’s trail running community whose mission is to increase women’s participation and opportunity in trail running, will join forces to inspire, educate and empower not only women, but also BIPOC runners in the ultra-running community. With this new partnership, Trail...
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September 1, 2021
Cirrus Cycles, Inc. Expands International Distribution
BELLINGHAM, WA — Cirrus Cycles Incorporated, makers of Kinekt Suspension Components, is proud to announce the addition of two new distributors to their growing list of sales channels outside of the USA. Effective January 1st, 2022, ZyroFisher, Ltd will be the new distributor in the UK and Ireland. Additionally, Chung Yung...
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September 1, 2021
Registration Opens for 2022 Escape from Alcatraz™ Triathlon on September 14
SAN FRANCISCO (September 1, 2021) – IMG, a global leader in sports, events, media and fashion, today announced random drawing registration for the 2022 Escape from Alcatraz Triathlon will officially open on Tuesday, September 14, 2021. More than 10,000 athletes enter the random drawing each year, with hopes of securing...
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September 1, 2021
Kaia Schmid kicks off 2021 Junior Track World Championships with Fourth in Scratch Race
CAIRO – Kaia Schmid (Marblehead, Mass.; LUX/Sideshow p/b Specialized) kicked off the 2021 UCI Junior Track World Championships for Team USA with a bang, placing fourth in the Junior Women’s Scratch Race. This is the 18-year-olds first world championship and is a solid start to the event for her. Schmid...
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August 31, 2021
At least six female Afghan cyclists reach Italy, professional cyclists group announces
The Italian Professional Cyclists Association has announced that six female Afgan cyclists, along with a male athlete and some family members, arrived in Rome on Italian Air Force plane on Aug. 27. American activist Shannon Galpin has been working to help female Afghan cyclists get out of the country. She told...
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August 31, 2021
The Land of Endurance Beckons: Next Phase of The IRONMAN Virtual Club Launches With 2021 IRONMAN VR Land of Endurance; IRONMAN Virtual Club Now Compatible with Wheelchair Racing and Handcycling Activities
TAMPA, Fla. (August 31, 2021) – As many of the world’s best athletes prepare to compete in the 2021 Intermountain Healthcare IRONMAN® 70.3® World Championship presented by Utah Sports Commission, the IRONMAN Virtual Club™ (VC™) has launched the perfect complement and next evolution of virtual racing with the 2021 IRONMAN...
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August 31, 2021
Runners: gulp, don’t sip, your carbs on race day
New research shows that taking in larger amounts of carbohydrates less frequently is the better way to fuel during a race. Canadian Running t’s undeniable that carbohydrate intake during a long race improves performance, but exactly how much, what type and when you need it is less certain. Recently, researchers at Loughborough...
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August 31, 2021
Event Insights: 6 Common Event-Day Issues for Endurance Events and How to Avoid Them
Races and endurance events are exciting. People train for months to compete in these events, and when race day finally arrives, they’re full of energy. As a planner, you’re probably experiencing just as much adrenaline. Finally, you’re ready for everything you’ve been putting together to finally bear fruit. What can...
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August 31, 2021
Craft Sportswear becomes Official Athletic Footwear Partner of The Rock ‘n’ Roll Running Series
TAMPA, Fla. (August 31, 2021) – The Rock ‘n’ Roll® Running Series and Craft Sportswear are excited to announce a new partnership making Craft Sportswear the Official Athletic Footwear Partner for the Rock ‘n’ Roll Running Series. This partnership launches the co-branded Craft x Rock ‘n’ Roll Running Series shoe...
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August 31, 2021
The Greatest Prize in Marathon Running
August 31, 2021 - Dreams can come true. The Abbott Spotlight on Health 6km (3.7 miles) takes place this September and all those who successfully complete the race will be entered into a prize draw with one lucky winner getting to complete the six Abbott World Marathon Majors! Whether they’re still...
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August 31, 2021
NURVV Debuts First-Ever Tech to Accurately Measure Running Power Using Smart Insoles
[LONDON — AUGUST 31, 2021] — NURVV, the pioneers of wearable technology and biomechanics designed to help runners of all levels run faster, further and reduce injury risk, today unveils a landmark development in running technology. Beginning now, every pair of NURVV Run smart insoles is capable of using its...
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August 31, 2021
Rebecca’s Private Idaho (RPI) Race Introduces Two New Categories, Kicks off Ninth Year
KETCHUM, Idaho (August 31, 2021) - With a mission of people, purpose, and place, the gravel race founded by 7x World Champion Rebecca Rusch begins on Thursday, September 2, and continues through Sunday, September 5. The sold out event, featuring both a four-day stage race and a single-day race, introduces...
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August 31, 2021
Incredible performance at tough GFNY Alpes Vaujany
NEW YORK CITY, August 31, 2021 - Kenny Nijssen (Netherlands) topped the podium at GFNY Alpes Vaujany in the French Alps this past Sunday. With a course that included close to 4000 meters of climbing over 118 km over the legendary Col de la Croix de Fer and Col du...
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August 31, 2021
Nikki Hiltz smashes the Washington state record at this year’s Downtown Yakima Mile
YAKIMA, WA – Nikki Hiltz charged away from Eleanor Fulton in the final two blocks of Saturday’s Downtown Yakima Mile to set a new women’s Washington state record. Her time of 4 minutes, 21.50 seconds broke the previous record of 4:23.68 and doubled her race winnings to $10,000 for taking...
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August 31, 2021
Motiv Sports Announces Partnership with Anheuser-Busch InBev
Southern California – August 31, 2021 – Two things every runner loves, beer and coffee. Motiv Sports today announced an exclusive partnership with Michelob ULTRA, the fastest growing beer brand in the U.S., and Super Coffee, the Number Three Bottled Coffee Brand in the U.S., on as the Official Beer...
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August 30, 2021
BAA Apologizes For Holding Marathon On Indigenous Peoples Day
The Boston Athletic Association has issued a formal apology for scheduling the 2021 Boston Marathon on Indigenous Peoples Day, which will be recognized in local communities including Brookline and Newton on Oct. 11. The BAA said it has met with representatives from the Federal and State Recognized Tribes to come...
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August 30, 2021
Peloton’s full-year revenues exceed $4 billion, but growth slows and losses mount
Peloton Interactive's fourth-quarter revenue grew 54% over last year's final quarter, to $937 million, as the company's fiscal year revenues topped $4 billion for the first time. However, although the quarterly sales total was ahead of estimates, the company lost $313 million in the quarter and the growth rate declined from...
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August 30, 2021
Serrieres, Flipo win Full Distance and Short Track races at XTERRA Nouvelle-Aquitaine
Arthur Serrieres from France and Michelle Flipo from Mexico won the XTERRA Nouvelle-Aquitaine off-road triathlon full distance and Short Track races in Moliets-et-Villemartin, France on August 28-29, 2021. It’s the 13th XTERRA World Tour full distance win for Serrieres, his sixth this season, and second in as many weeks after...
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August 30, 2021
More Than 5,500 Athletes Hit the Start Line at Life Time Chicago Triathlon
CHICAGO – The waterways and streets of The Windy City welcomed more than 5,500 triathletes this weekend, as the Life Time Chicago Triathlon made its return following a one-year hiatus. Athletes from 47 states and five countries took to the starting line in five separate races, which kicked off Saturday morning...