Latest Sports Breaking News
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September 8, 2021
Giro Launches New Latch MTB Shoes
(Sept 8, 2021 – Scotts Valley, CA) Giro Sport Design, the cycling world’s design leader, today announced the release of Latch, a brand new, all-mountain flat pedal shoe that incorporates breakthrough Mute™ Foam midsole technology and an innovative Tack™ Rubber outer sole compound that work together to greatly increase foot...
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September 8, 2021
Kryptonite Lock Launches Comprehensive, Retailer-Focused Education Guide For E-Bike Users
Canton, MA, USA – Kryptonite®, a brand of Allegion and manufacturer of class-leading locks, lights and security solutions for the bicycle industry, has launched a comprehensive online and in-store resource guide to help e-bike owners maintain the security of their valued purchase. The guide, which will be displayed through in-store...
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September 8, 2021
Running USA and The Running Event Announce Session Topics for the Race Director Track at 2021 Event
AUSTIN (Sept. 8, 2021) – Running USA is excited to partner with The Running Event (TRE) and provide standout industry programming relevant to events, sponsors, retailers and vendors during #TRE21, set for November 30 to December 2 in-person in Austin, Texas. Today, Running USA announces the content topics for five...
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September 8, 2021
The TOUR DE FLORIANÓPOLIS from Southern Brazil’s beautiful and exotic islands arrives as an official virtual race competition on ROUVY
Florianópolis, Brazil / September 8th, 2021 - The enforced partnership between the Brazilian Virtual Cycling and ROUVY has a launch date now - September 11th - thanks to GPBrasil of Virtual Cycling – Tour de Florianópolis. The Island of Magic or ‘Floripa’, as it is commonly called by Brazilians, is...
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September 8, 2021
Specialized Partners With Inaugural Race, Belgian Waffle Ride Kansas Products
San Diego, CA // Lawrence, KS - (September 8, 2021) – Monuments of Cycling, a premier cycling events producer, has partnered with Specialized on its inaugural Belgian Waffle Ride KS (BWR KS) event to be held on October 29 - 31, 2021 in Lawrence, Kansas. Specialized will be the Official...
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September 8, 2021
US Trail Running Conference announces Diversity Scholarship for Trail Race Directors and Community Organizers
Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced an exciting new scholarship designed to bring more race directors and community organizers from underrepresented groups into the sport of trail running. This scholarship will provide complimentary passes for five trail race directors or...
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September 7, 2021
On Launches Initial Public Offering
ZURICH, Sept. 7, 2021 /PRNewswire/ -- Swiss performance sportswear brand On announced today the launch of its initial public offering of 31,100,000 Class A ordinary shares. On is offering 25,442,391 Class A ordinary shares and certain selling shareholders are offering 5,657,609 Class A ordinary shares. In connection with the offering, On and...
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September 7, 2021
Rock ‘n’ Roll Running Series Celebrates Its Return with The 2021 Heineken 0.0 Rock ‘n’ Roll Running Series Virginia Beach
VIRGINIA BEACH, Va. – Following a nearly 20-month COVID-19 induced hiatus, the Rock ‘n’ Roll Running Series returned over the weekend as eager Rock ‘n’ Rollers once again lined up at the start line for a Rock ‘n’ Roll Running Series event. On September 4 and 5, participants took to...
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September 7, 2021
Pikes Peak APEX presented by Rockshox announces Partnership with Norwood Development
Colorado Springs, CO, September 7, 2021 – Sports Strategies announces a partnership between Norwood Development and Pikes Peak APEX. Well established as Southern Colorado’s most recognized real estate development company, Norwood joins The APEX as a founding sponsor for 2021. “We have a lot in common with Norwood, and it...
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September 7, 2021
U.S. Athletes Set Record Marks in Tokyo, International Competition in 2021
COLORADO SPRINGS, Colo. – The United States put together a record-setting 2021 in international competition spanning the 2020 Olympic and Paralympic Games and World Triathlon Championship Series (WTCS) events. The U.S. led all countries with seven combined Olympic and Paralympic triathlon medals in Tokyo with three gold, three silver and...
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September 7, 2021
Neurun Launches Visualization Platform for Runners
BOSTON – September 7, 2021 – Neurun, today announced an all-new pre-race visualization technology to help athletes mentally prepare for race day. Targeted at runners at all levels preparing for road and trail races, Neurun combines interactive video tours, terrain data, and motivational course strategy tips from local coaches to...
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September 3, 2021
Best Buy adds e-Bikes & Geek Squad assembly; Bird takes off with new BirdBike
Mega-retailer Best Buy is throwing its weight into e-mobility by offering electric transportation products including scooters, mopeds, and, yes, e-bikes. It also aims to compete with local bike shops with its Geek Squad, which will assemble and tune bicycles purchased at the store, including brake, seat, and handlebar adjustments for...
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September 3, 2021
Allison Corbett Named Top 100 Women in Sports at the 2021 Sports Inclusion Conference
PITTSBURGH (September 3, 2021) – Allison Corbett, P3R’s Senior Vice President of Marketing and Communications, was recognized as a sports industry leader and named a Top 100 Women in Sports at the 2021 Sports Inclusion Conference. Nominations were received from across the country, and top leaders were selected based on...
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September 3, 2021
Kaia Schmid Dons Rainbow Jersey in Junior Elimination World Championship
CAIRO – Kaia Schmid (Marblehead, Mass.; LUX/Sideshow p/b Specialized) earned her first rainbow jersey of the 2021 UCI Junior Track World Championships, winning the Junior Women’s Elimination Race on Thursday. Talking about taking the first step of the podium, Schmid said, “It feels truly unbelievable to win my first World...
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September 3, 2021
Stage Is Set for The World’s Best to Meet in Southwestern Utah as Pro Start Lists Unveiled For 2021 Intermountain Healthcare IRONMAN 70.3 World Championship Presented by Utah Sports Commission
ST. GEORGE, Utah / TAMPA, Fla. – Following a COVID-induced hiatus in 2020, more than 3,000 professional and age-group athletes from over 80 countries, regions, and territories will descend upon stunning Southwestern Utah on Saturday, Sept. 18 for the 2021 Intermountain Healthcare IRONMAN® 70.3® World Championship presented by the Utah...
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September 3, 2021
Ashworth Awards and Baystate Marathon Release a Sneak Peak of their Finisher Medals
The Ashworth Awards Baystate Marathon released a video to show runner’s a sneak peak into what their finisher medal will look like. Ashworth Awards has been the title sponsor of Baystate Marathon and Half since 2014, continuing this partnership through Covid-19’s virtual race, and returning back to in-person racing this...
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September 3, 2021
Ultimate Direction Athlete Jon Albon Wins UTMB OCC Race
September 3, 2021 – Broomfield, CO – Ultimate Direction, inventor of the original hydration pack, congratulates brand athlete Jon Albon for his victory in the UTMB Mont-Blanc world summit of trail running. A multiple world champion in trail, sky running, and obstacle course racing, Albon crossed the OCC finish line...
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September 2, 2021
COROS Sweeps the Podium at CCC
Irvine, CA, September 3, 2021 – COROS Wearables Inc., is excited to celebrate the accomplishments of all its users who competed in the various races in Chamonix this past week. Most notably, COROS is eager to recognize the podium sweep by its athletes – Thibaut Garrivier, Scotty Hawker, and Thibaut...
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September 2, 2021
‘The Ride Bikes’ by Tony Ellsworth Taps SIMBOL Communications as PR AoR
Newport Beach, California (September 2, 2021) — For over 30 years Tony Ellsworth has been designing and crafting some of the most revered bikes in the industry, including world-renowned, full-suspension mountain bikes, Olympic track bikes and award-winning urban bikes, and with the recent launch of his latest brand, The Ride...
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September 2, 2021
Western Spirit Cycling Posts Record Growth in 2021
Moab, Utah - For the past 30 years, Western Spirit Cycling, the Moab-based premier outfitter offering guided mountain bike, gravel, and e-bike trips for beginners and experts, have hosted cyclists of all ages and backdrops on two-wheeled adventures across the Intermountain West. But never has the independently-owned and operated company,...
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September 2, 2021
USA Cycling Names 2021 UCI Road World Championship Team
COLORADO SPRINGS, Colo. – USA Cycling announced today the athletes who will represent the United States at the 2021 UCI Road World Championships that will take place in the Flanders region of Belgium on September 19-26, 2021. The nine days of racing will start with the Elite Men’s Time Trial....
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September 2, 2021
Covid Concerns Force USA Cycling to Adjust Format and Schedule of Inclusion Conference
Sept. 2, 2021 (COLORADO SPRINGS, CO) - USA Cycling had to make the difficult decision to reformat the highly anticipated Cycling Inclusion Conference. Originally slated for Friday, Sept. 10 and Saturday, Sept. 11, the organization made the decision based on the recent uptick in COVID cases. USA Cycling decided to...
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September 1, 2021
Fires Could Change Trail Running As We Know It
The fire danger for Grey Rocks Trail Race in Washington – among the dozens of other axed races in the state – came amid the historic heatwave in the Pacific Northwest. It created hot, dry conditions that could instantly trigger a catastrophe if dry brush or grass were to be...
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September 1, 2021
iFIT Files for IPO, Could Raise Estimated $800M
Formerly known as Icon Health Fitness, iFIT offers interactive workouts, training programs, and instruction from world-class trainers. The company owns various fitness brands including FreeMotion and NordicTrack, and has more than 6.1 million members in over 120 counties — including 1.5 million paying subscribers. The company generated $1.7 billion in revenue in fiscal...
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September 1, 2021
Bosch unveils new ‘smart system’ for e-bikes, including mobile app and remote
Bosch has unveiled an array of product updates for the coming seasons, including a new mobile app and a wireless remote control that increase the "digitalization" of bikes using the company's drivetrain system. BRAIN Bosch's new "smart system" includes the eBike Flow app for smartphones. Bosch sees the app as the...