Latest Sports Breaking News
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January 29, 2022
Nick Willis Breaks the Four Minute Mile Barrier for the 20th Consecutive Year at the Millrose Games Wanamaker Mile
January 29, 2022 – New York, NY/ENDURANCE SPORTSWIRE/ - Tracksmith employee Nick Willis ran 3:59.71 in the Wanamaker Mile at the Millrose Games. The result marked the 5-time Olympian’s 20th consecutive year running at least one mile under the legendary four-minute barrier. The streak began when Willis first ran a...
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January 28, 2022
Germany’s Messingschlager acquires Cycle Force Group
AMES, Iowa /ENDURANCE SPORTSWIRE/ - Cycle Force Group, LLC has been acquired by German Bicycle Parts & Accessories (“P&A”) Distributor, Messingschlager GmbH. The sale closed on December 31, 2021. Nyle Nims, the founder of Cycle Force, said, “During a year of consolidation, we felt the need to find a partner...
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January 28, 2022
Canyon Bicycle Appoints CEO
Canyon Bicycle appointed former Nike executive Nicolas De Ros Wallace as its new CEO. De Ros Wallace is a veteran of international management, e-commerce and sales development for sports and fashion brands. SGB Media
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January 28, 2022
Showcased13 Tips to Improve Your Event Social Media Marketing
Using social media is an excellent way to spread news about your upcoming events. While you can use tools like Facebook ads, organic event promotion can also be an effective method for boosting ticket sales, building brand awareness and getting people excited about what’s to come. Here are some valuable...
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January 28, 2022
SPAERO Triathlon Partners With Legendary Athletes Craig Alexander OAM and Andy Potts
San Diego/ENDURANCE SPORTSWIRE/ - SPAERO Triathlon, a California-crafted technical triathlon brand, has announced partnerships with two icons of the sport, Craig Alexander and Andy Potts. From input in product design to leadership roles with the SPAERO ambassador and Elite Teams, their involvement with the newly-formed triathlon apparel brand will be...
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January 28, 2022
Ascension Seton introduces Austin’s first European-style charity ride, Tous à Vélo, benefiting Dell Children’s Medical Center
Austin, Texas /ENDURANCE SPORTSWIRE/ - In collaboration with Circuit of the Americas and SCOTT Sports, Ascension Seton is producing a one-day European-style cycling event that will take place on April 3, 2022. The French way of saying “all on your bike,” Tous à Vélo is a non-competitive ride at the...
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January 27, 2022
Specialized to add consumer-direct sales on Feb. 1
Specialized Bicycle Components will begin direct online sales of bikes to U.S. consumers next week, adding a “Rider Direct” option for the purchase of non-electric bikes from its website. Bicycle Retailer
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January 27, 2022
As events return, amateur athletes exercise their pent-up demand for travel
Destination athletic events are reporting big spikes in interest and selling out quickly. And there are reasons travel and competing in person in athletic events are among the things people particularly missed during the pandemic. Boston Globe (paywall)
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January 27, 2022
Belgian e-bike firm Cowboy raises $80 million in latest funding round
E-bike designer Cowboy has announced an $80 million Series C financing milestone. The new capital injection, bringing the total raised by Cowboy to $120 million, follows the launch of the Cowboy 4 in May 2021, an expansion into the Nordics and the US, and the recent introduction of Cowboy Care....
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January 27, 2022
Stefan Petschnig Promoted to Chief Business Development Officer with Thomas Veje Olsen Taking Over as Managing Director of Europe, Middle East, And Africa for The IRONMAN Group —
TAMPA, Fla. (January 27, 2022) /ENDURANCE SPORTSWIRE/ - The IRONMAN Group is pleased to announce several leadership promotions within the company, including Stefan Petschnig to Chief Business Development Officer and Matt Wikstrom to Chief Partnerships Officer. In addition, Thomas Veje Olsen has been promoted to Senior Vice President and named...
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January 27, 2022
ShowcasedArgon 18 Welcomes Joe Skipper, Ruth Astle and Jannik Schaufler to the Family
January 27, 2022 /ENDURANCE SPORTSWIRE/ - Triathletes Joe Skipper, Ruth Astle and Jannik Schaufler are officially riding Argon 18 for the 2022 season. All three have rapidly made their mark on the global triathlon scene, and promise to continue to stir things up at the top level in seasons to...
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January 27, 2022
25 women to watch in Run Specialty in 2022
This month's issue of Running Insight is devoted to the women who have changed the run specialty business for the better and their impact on the running business at all levels. Running Insight
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January 27, 2022
USA Triathlon Foundation Names 2022 Ambassador Team Powered by Newton Running
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - The 2022 USA Triathlon Foundation Ambassador Team powered by Newton Running will feature 90 ambassadors, the largest team to date, the Foundation announced today. Team members are charged with raising funds and awareness in support of the mission of the USA Triathlon Foundation to provide...
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January 27, 2022
deboer wetsuits introduces the deboer ProAm Team
Stamford, CT, Release: January 27, 2022 /ENDURANCE SPORTSWIRE/ - deboer wetsuits is proud to introduce the deboer ProAm Team. The deboer ProAm Team allows professional triathletes (Pro) as well as amateurs (Am) to share more than the course – ‘it's one thing to race alongside your favourite triathletes, it's another to...
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January 27, 2022
Women’s Running Inspires Female Empowerment in New 360 YOU Program
BOULDER, CO — January 27, 2022 /ENDURANCE SPORTSWIRE/ - Women’s Running, owned by Outside Interactive, Inc., the world’s leading creator of active & healthy lifestyle content, events, and experiences, has announced 360 YOU, a member-only program designed to empower female runners. The program will feature a different female pro athlete...
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January 27, 2022
Supersapiens and EOLO-KOMETA Cycling Team Announce Partnership
ATLANTA, 27 January 2022 /ENDURANCE SPORTSWIRE/ - Powered by Abbott’s Libre Sense Glucose Sport Biosensor, a revolutionary window into the body, Supersapiens delivers innovative insights that will help the Italian-registered team make informed fueling decisions to optimize training and recovery. The EOLO-KOMETA Cycling Team is a UCI ProTeam and in 2021,...
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January 26, 2022
Peloton’s archrival – maker of NordicTrack bikes – faces crippling lawsuit
The maker of NordicTrack exercise bikes has been slapped with a $300 million lawsuit that threatens to force the company toward bankruptcy, The Post has learned. iFIT Health & Fitness – which scrapped plans to go public in October after archrival Peloton revealed pandemic-driven demand for exercise bikes was tanking...
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January 26, 2022
“The Ride for Mental Health” Gears Up to Pass $1 Million In Donations for Mclean Hospital
NEW YORK CITY and BOSTON (Jan. 26, 2022) /ENDURANCE SPORTSWIRE/ - The Ride for Mental Health, a weekend of cycling and camaraderie in the picturesque Hudson Valley just 90 minutes north of Manhattan, is on pace to surpass the $1 million mark in total donations when it returns to New...
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January 26, 2022
Spartan to Hold North American Championship at Canada’s Big White Mountain
KELOWNA, BC (January 26, 2022) /ENDURANCE SPORTSWIRE/ - The toughest obstacle course racers in North America will be crowned at Big White Mountain this summer as Spartan, the world's leading endurance sports and extreme wellness brand, announced today that it will hold its North American Championship in Kelowna, British Columbia....
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January 26, 2022
Adidas Plans More Than 2,800 New Hires In 2022
Adidas said it plans to hire more than 2,800 employees in 2022, including more than 800 in its home country of Germany. Adidas said the majority of the new employees, more than 900 people, will be hired to work in Adidas retail stores. More than 500 positions will be filled in the...
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January 26, 2022
World’s Coldest Marathon Held in the “Coldest Town on Earth”
Sixty-five runners braved minus 63 degree Fahrenheit temperatures to run the 2022 marathon, half, and 5k races in the Russian region of Yakutia. Local runner Vasily Lukin won the full marathon distance with a time of 3:22. The win marked the second time Lukin, a teacher from Churapcha Institute of Physical Culture and...
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January 26, 2022
Make Someone’s Heart Race with The RunnerBox and RiderBox’s Special Edition Valentine’s Day Box
/ENDURANCE SPORTSWIRE/ - The Runner and The RiderBox, leaders in the endurance sport gift industry, have released a special Valentine’s Day box which is available for sale on a first-come, first-served basis. Piggy backing on the success of the sold-out Holiday Special Edition, the Valentine’s Day box looks to be no...
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January 26, 2022
Outside And IRONMAN Kick-Off Content Partnership by Bringing The Sights, Sounds, and Stories from The 2021 Intermountain Healthcare IRONMAN 70.3 World Championship to a Global Audience
TAMPA, Fla. / BOULDER, Colo. (Jan. 26, 2022) /ENDURANCE SPORTSWIRE/ - The documentary special of the 2021 Intermountain Healthcare IRONMAN® 70.3® World Championship Presented by Utah Sports Commission will premiere worldwide on Thursday, January 27 at 8:00 p.m. ET on Outside, as part of The IRONMAN Group’s recently announced partnership...
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January 26, 2022
USA Triathlon Launches Young Adult Membership as Part of 2022 Return to Racing Junior and Young Adult Stimulus Package
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon today announced the launch of its Young Adult Membership, a 28 percent discount on an adult membership that comes with the same benefits. The membership, which is for athletes ages 18-23, is the cornerstone of USA Triathlon’s 2022 Return to Racing Junior and...
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January 26, 2022
New National Criterium Series Announces Full Schedule for 2022
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - On Thursday, a core group of cycling stakeholders announced the full calendar of 10 events for a new national criterium series after announcing the founding events in December. The new events in the series are the Sunny King Criterium in Anniston, Ala., the MVP...