Latest Pro Cycling News
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September 11, 2021
PeopleForBikes Celebrates $7.4 Billion for Bikes in New House Tax Bill
WASHINGTON, D.C. (Sept. 11, 2021) — PeopleForBikes applauds the hard work of the U.S. House of Representatives Ways and Means Committee in producing the GREEN Act, which proposes a monumental $7.4 billion investment in bicycles and electric bicycles. This bill includes PeopleForBikes’ policy priorities such as the Electric Bicycle Incentive...
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September 10, 2021
Gravel race organizers intent on keeping rules minimal
Are more rules needed to ensure fair play? Do men and women need separate starts, and should teamwork be forbidden? The experience of the masses outweighs the need to enact new rules to govern a few elite racers, organizers say. VeloNews
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September 10, 2021
FasCat Unveils New Website
BOULDER, CO — FasCat Coaching, known for their science-based approach to coaching and digital training plans, launched a new website this summer. The re-designed platform enhances the athlete experience, and leverages eCommerce technology to help athletes find the right plan for their goals, and checkout easier. In addition to the new...
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September 9, 2021
Enduro Bearings Hires Cycling-Industry Veteran Rick Sutton to Head Up Marketing
Oakland, California (Sept 9th, 2021) — Enduro Bearings, innovators of a wide range of bearings, seals, components, and tools for the cycling industry, recently contracted longtime industry veteran Rick Sutton to help build and drive more awareness to the brand. Enduro has built a strong, loyal OEM clientele, including most...
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September 9, 2021
Kitsbow Welcomes New Bike Shop to the Old Fort Ride House
OLD FORT, North Carolina (Sept. 9, 2021) — Kitsbow, maker of premium cycling clothing and accessories, will be bringing bike service and repair needs to Old Fort, North Carolina with the opening of the Old Fort Ride House Bike Shop, Powered by Schoenauer Service Course (SSC). Old Fort’s first bike...
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September 9, 2021
Küat Kicks Off Exclusive Partnership with Miyaki Co
(Springfield, MO)– Küat Racks is proud to announce an exclusive partnership with Miyaki Corporation specializing in advanced coatings, including Genuine Kashima Coat. Kashima Coat is well known as the leader in smooth but super durable coatings. Kashima is used on the struts of Küat's new Piston™ Pro X hitch bike...
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September 9, 2021
USA Cycling Partners with Zwift on Reimagined Cycling Inclusion Conversation Series and a New Olympic Development Scholarship Open to Underrepresented Athletes
(LONG BEACH, Calif.) September 9, 2021 - USA Cycling, the national governing body for cycling in the US, and Zwift, the online global fitness platform, announced a new partnership to increase access and inclusion in cycling. Zwift has come on board as a financial supporter for the upcoming virtual series...
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September 9, 2021
Cirrus Cycles, Inc. Announces Employee Promotions
BELLINGHAM, WA — September 9, 2021: Cirrus Cycles, Inc., makers of Kinekt Suspension Components, is pleased to announce new staffing changes and promotions within the company. This includes three internal promotions of Evan Wert to General Manager, Jeremy Facer to Purchasing Manager, and Kelsey Lampe to Warehouse/Production Manager of Cirrus...
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September 9, 2021
Supersapiens Welcomes Seven-Time Grand Tour Winner Chris Froome as Newest Advisor and Investor
ATLANTA, 09 September 2021 —Supersapiens, the world’s imminent energy management system for performance athletes, powered by the Abbott Libre Sense Glucose Sport Biosensor, is delighted to announce that Chris Froome has joined the company as a technical advisor and investor. Froome will be featured in Supersapiens marketing as a premier...
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September 8, 2021
Goldmeiers plead guilty to PPE hoarding and price gouging
Bike industry veterans and former owners of Ross Bicycles, Steven and Allen Goldmeier, agreed to pay $1 million in restitution to the State of Oklahoma for hoarding surgical masks and selling them at "exorbitant" prices to the state. BRAIN
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September 8, 2021
Giro Launches New Latch MTB Shoes
(Sept 8, 2021 – Scotts Valley, CA) Giro Sport Design, the cycling world’s design leader, today announced the release of Latch, a brand new, all-mountain flat pedal shoe that incorporates breakthrough Mute™ Foam midsole technology and an innovative Tack™ Rubber outer sole compound that work together to greatly increase foot...
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September 8, 2021
Kryptonite Lock Launches Comprehensive, Retailer-Focused Education Guide For E-Bike Users
Canton, MA, USA – Kryptonite®, a brand of Allegion and manufacturer of class-leading locks, lights and security solutions for the bicycle industry, has launched a comprehensive online and in-store resource guide to help e-bike owners maintain the security of their valued purchase. The guide, which will be displayed through in-store...
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September 8, 2021
The TOUR DE FLORIANÓPOLIS from Southern Brazil’s beautiful and exotic islands arrives as an official virtual race competition on ROUVY
Florianópolis, Brazil / September 8th, 2021 - The enforced partnership between the Brazilian Virtual Cycling and ROUVY has a launch date now - September 11th - thanks to GPBrasil of Virtual Cycling – Tour de Florianópolis. The Island of Magic or ‘Floripa’, as it is commonly called by Brazilians, is...
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September 8, 2021
Specialized Partners With Inaugural Race, Belgian Waffle Ride Kansas Products
San Diego, CA // Lawrence, KS - (September 8, 2021) – Monuments of Cycling, a premier cycling events producer, has partnered with Specialized on its inaugural Belgian Waffle Ride KS (BWR KS) event to be held on October 29 - 31, 2021 in Lawrence, Kansas. Specialized will be the Official...
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September 7, 2021
Pikes Peak APEX presented by Rockshox announces Partnership with Norwood Development
Colorado Springs, CO, September 7, 2021 – Sports Strategies announces a partnership between Norwood Development and Pikes Peak APEX. Well established as Southern Colorado’s most recognized real estate development company, Norwood joins The APEX as a founding sponsor for 2021. “We have a lot in common with Norwood, and it...
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September 3, 2021
Best Buy adds e-Bikes & Geek Squad assembly; Bird takes off with new BirdBike
Mega-retailer Best Buy is throwing its weight into e-mobility by offering electric transportation products including scooters, mopeds, and, yes, e-bikes. It also aims to compete with local bike shops with its Geek Squad, which will assemble and tune bicycles purchased at the store, including brake, seat, and handlebar adjustments for...
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September 3, 2021
Kaia Schmid Dons Rainbow Jersey in Junior Elimination World Championship
CAIRO – Kaia Schmid (Marblehead, Mass.; LUX/Sideshow p/b Specialized) earned her first rainbow jersey of the 2021 UCI Junior Track World Championships, winning the Junior Women’s Elimination Race on Thursday. Talking about taking the first step of the podium, Schmid said, “It feels truly unbelievable to win my first World...
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September 2, 2021
‘The Ride Bikes’ by Tony Ellsworth Taps SIMBOL Communications as PR AoR
Newport Beach, California (September 2, 2021) — For over 30 years Tony Ellsworth has been designing and crafting some of the most revered bikes in the industry, including world-renowned, full-suspension mountain bikes, Olympic track bikes and award-winning urban bikes, and with the recent launch of his latest brand, The Ride...
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September 2, 2021
Western Spirit Cycling Posts Record Growth in 2021
Moab, Utah - For the past 30 years, Western Spirit Cycling, the Moab-based premier outfitter offering guided mountain bike, gravel, and e-bike trips for beginners and experts, have hosted cyclists of all ages and backdrops on two-wheeled adventures across the Intermountain West. But never has the independently-owned and operated company,...
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September 2, 2021
USA Cycling Names 2021 UCI Road World Championship Team
COLORADO SPRINGS, Colo. – USA Cycling announced today the athletes who will represent the United States at the 2021 UCI Road World Championships that will take place in the Flanders region of Belgium on September 19-26, 2021. The nine days of racing will start with the Elite Men’s Time Trial....
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September 2, 2021
Covid Concerns Force USA Cycling to Adjust Format and Schedule of Inclusion Conference
Sept. 2, 2021 (COLORADO SPRINGS, CO) - USA Cycling had to make the difficult decision to reformat the highly anticipated Cycling Inclusion Conference. Originally slated for Friday, Sept. 10 and Saturday, Sept. 11, the organization made the decision based on the recent uptick in COVID cases. USA Cycling decided to...
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September 1, 2021
iFIT Files for IPO, Could Raise Estimated $800M
Formerly known as Icon Health Fitness, iFIT offers interactive workouts, training programs, and instruction from world-class trainers. The company owns various fitness brands including FreeMotion and NordicTrack, and has more than 6.1 million members in over 120 counties — including 1.5 million paying subscribers. The company generated $1.7 billion in revenue in fiscal...
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September 1, 2021
Bosch unveils new ‘smart system’ for e-bikes, including mobile app and remote
Bosch has unveiled an array of product updates for the coming seasons, including a new mobile app and a wireless remote control that increase the "digitalization" of bikes using the company's drivetrain system. BRAIN Bosch's new "smart system" includes the eBike Flow app for smartphones. Bosch sees the app as the...
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September 1, 2021
TransRockies Gravel Royale Opens Registration for 2022 Event
Panorama, B.C. (Sept. 1, 2021) — After having to cancel all 2021 events in British Columbia due to the ongoing COVID-19 pandemic, TransRockies Race Series, the global leader in adventure stage races, is excited to open registration today for the TransRockies Gravel Royale 2022 event. The new inaugural event will...
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September 1, 2021
Gnarly Nutrition Adds Creatine to Lineup
Salt Lake City, UT (September 1, 2021) -- Gnarly Nutrition, the group behind the clean, effective, and great tasting sports nutrition supplements, is excited to announce the addition of Gnarly Creatine to its product lineup. Gnarly Creatine will replace the discontinued Gnarly Pump, a pre-workout option which also included arginine...