Latest Pro Cycling News
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August 25, 2021
USA Cycling welcomes a diverse range of Speakers to headline the Inaugural Inclusion Conference and Opens Registration
Aug 25, 2021 (COLORADO SPRINGS, CO) - With the guidance and support of inclusivity experts, industry partners, athletes and sport advocates, USA Cycling will host the first ever Cycling Inclusion Conference on Sept 10 and 11 at the USAC headquarters in Colorado Springs, offering both in person and virtual attendance...
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August 25, 2021
2021 U.S. Adventure Racing National Championship
Cable, Wisconsin —The U.S. Adventure Racing Association (USARA) National Championship is coming to Wisconsin for the first time ever in 2021. Now in its 22nd year, the USARA National Championship is the premier amateur adventure racing event in the United States. From September 10 to 11, the best teams in...
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August 25, 2021
Got Grit? Answer ENVE’s Casting Call for All-Terrain Bike Reality Show
The ultimate all-terrain adventure bicycling reality show? That’s what ENVE’s got in mind, with help from a notorious influencer. When you need to produce a hit reality show, you swing for the fences. ENVE looks to have done just that, tapping crusty adventure bike influencer “Ronnie” Ronmance/Ultraromance for its new reality show....
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August 25, 2021
MYLAPS and Sportunity join forces to take event apps to the next level
Haarlem/Apeldoorn, 25 August 2021 - MYLAPS and Sportunity announce a long-term partnership today to offer best-in-class mobile event apps to sports events and athletes. The sports timing company and digital sports marketing agency join forces to further improve the digital experience for event participants, fans, and sponsors. From 1 September...
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August 25, 2021
GFNY Alpes Vaujany: Tough Climbs in the French Alps
NEW YORK CITY, August 25, 2021 - GFNY Endurance Sports Series returns to the French Alps for the second time this year with GFNY Alpes Vaujany this Sunday, August 29. The race has a long course of 121 km and a (non-competitive) medium course of 45 km. The long course...
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August 24, 2021
CADEX Launches Race Handlebar, Expands into a New Component Category
CADEX, the manufacturer of high-performance cycling products, announced today the launch of a new product line category with the release of the CADEX Race handlebar. The bars weigh just 160g (size 420mm) and feature a CADEX-developed one-piece molding process. The CADEX Race handlebar is available starting from select authorized CADEX...
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August 24, 2021
Enduro Bearings Hires SIMBOL Communications as PR Agency of Record
Oakland, California (Aug 24th, 2021) — Enduro Bearings, creators of a wide range of bearings, components, seals and tools for the cycling industry, has hired Park City-based SIMBOL Communications to handle a variety of PR and communications services, effective immediately. During the past 25 years, Enduro has built a strong,...
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August 24, 2021
BRAZILIAN VIRTUAL CYCLING and ROUVY announce the line-up of Brazilian ambassadors and further plans in the region
Brasilia, Brazil / August 24, 2021 - BRAZILIAN VIRTUAL CYCLING was created in 2020 with the aim of offering athletes the option to remain competitive and sponsors to strengthen their brands in a completely new digital world. With the premise of VIRTUAL COMPETITIONS on REAL ROUTES, the BRAZILIAN VIRTUAL CYCLING held...
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August 24, 2021
Velocio Apparel Partners with The Renewal Workshop to offer Velocio Renewed
Bolstering a commitment to sustainability and a more circular cycling apparel economy, Velocio Apparel has partnered with The Renewal Workshop to offer up revived items and a source for customers to renew their own used Velocio Apparel in a new program called Velocio Renewed. The Renewal Workshop offers for sale...
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August 24, 2021
Rapha Teams Up With the San Antonio Spurs to Create a Cycling Apparel Collection
The San Antonio Spurs basketball team has just launched a cycling apparel collection for its fans in collaboration with Rapha. The collection features two styles of Rapha’s lightweight race kit: one with the Spurs team logo in the traditional silver and black color palette, and the other featuring a San Antonio logo and the...
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August 19, 2021
Bay Area retail powerhouse Mike’s Bikes sold to Pon Group, the owner of Santa Cruz and Cervelo
Mike's Bikes, the 12-store Northern California chain, has been purchased by Pon, the Dutch parent of Santa Cruz, Cervelo, Gazelle, Focus, Urban Arrow, and other bike, mobility, and auto brands. Pon also acquired Public Bikes, a city bike brand that Mike's bought in 2017. BRAIN
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August 19, 2021
The IRONMAN Group Acquires Premier Cycling Brand and Series Haute Route
LAUSANNE, Switzerland / TAMPA, Fla. (August 19, 2021) – The IRONMAN Group is pleased to announce today the acquisition of premier multi-day cycling event series Haute Route®, as well as the Gravel Epic®, a soon-to-launch multi-day gravel race event series. With the acquisition of these two brands and series, the...
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August 18, 2021
Gatorade Endurance Survey Finds ‘Safety Concerns’ As Primary Barrier For Minority Entry Into Endurance Sports
CHICAGO, Aug. 18, 2021 /PRNewswire/ -- Gatorade Endurance released results from a survey* designed to identify and understand the barriers minority athletes (specifically People of Color, Black, LGBTQ+ and Disabled) face when considering participation in endurance sports, and how to overcome these barriers. Among the key findings, safety concerns – i.e., getting injured, hate...
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August 18, 2021
US Bicycle Route System expands with 2,903 miles of new cycling trails
In total, 18 new bicycle routes have been added to the national system, which measures 2,903 miles spread across California, Indiana, Ohio, Utah and Washington. NY Post
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August 18, 2021
Enrollment for Zwift Academy Road Training Program Opens Today
Zwift, the online global fitness platform, has today announced the return of Zwift Academy. Zwift Academy community training program, perhaps best known for its talent ID program that has helped nine riders graduate to professional cycling teams, is also Zwift’s biggest and most inclusive training program. With enrollment open from...
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August 18, 2021
woom bikes USA Named to Inc. 5000 List for the Third Year in a Row
AUSTIN, Texas – Aug. 18, 2021 – Inc. magazine announced that woom bikes USA is number 1,198 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. Companies on the 2021 Inc. 5000 are ranked according to percentage revenue growth from 2017 to 2020....
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August 17, 2021
Athletes worldwide celebrated GFNY Day 2021
On Sunday, August 15, the second annual GFNY Day was celebrated by thousands of cyclists and runners worldwide. GFNY Day started in 2020 to bring the community together for a day of celebration and to help fill the void of missed races around the world. On GFNY Day, athletes put...
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August 17, 2021
Peloton is starting to repair the touchscreens on its recalled treadmills
Loosened screws were causing the screen to fall from some of the treadmills that were available in the U.K. and Canada. About 1,000 had been sold in the United States, but the company was preparing for a bigger launch on its home turf that has since been postponed. CNBC
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August 17, 2021
Music Remains A Priority For Fitness Companies
Equinox Media licensed the entire Universal Music Group catalog in January, but access to the world’s largest music wasn’t enough for the parent company of SoulCycle and Equinox. The fitness brand has partnered with Lorde, Calvin Harris, the Jonas Brothers, and the Supremes for a new series called “Equinox+ Features.” FOS
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August 16, 2021
Retailer R&A Cycles institutes $150 shipping and handling charge on bikes
R&A Cycles, which operates brick-and-mortar stores in Brooklyn and Walnut Creek, California, as well as a well-known e-commerce business, has introduced a $150 charge on bikes sold at its stores, to cover shipping, handling, and assembly. Bicycle Retailer
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August 16, 2021
Pale Fire Capital invests $6 million in ROUVY, the popular augmented reality app for indoor training
Prague, Czech Republic / August 17th, 2021 – The Pale Fire Capital investment group acquires a major stake in VirtualTraining, a Czech company behind the ROUVY indoor cycling and running software application. Thus, Pale Fire Capital is positioned to become the majority shareholder in ROUVY and close the deal by...
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August 16, 2021
Velocity Indoor Cycling App Acquires PerfPro and Adds Drew Hartman to Team
Highland Park, Illinois, August 16, 2021 - Vision Quest Velocity LLC, a performance-driven cycling app, has acquired PerfPro Software Suite and added Drew Hartman, founder of PerfPro and Hartware Technologies, to the Velocity team. PerfoPro Software Suite, which includes PerfPro Studio and PerfPro Analyzer, is one of the most established...
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August 15, 2021
Renowned Stages Cycling Leadville Trail 100 MTB Produced by Life Time Returns in 2021 With Stacked Field of Riders
Leadville, Colo., (Saturday, August 14, 2021) – The 2021 Stages Cycling Leadville Trail 100 MTB race, owned and produced by Life Time, today welcomed a field of more than 1,500 riders ranging in age from 18 to 74 years old, representing 49 states and 12 countries. Cyclists tackled the famed...
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August 12, 2021
Liv Introduces Liv Relay MIPS and Liv Path MIPS Helmets
NEWBURY PARK, Calif. (Aug. 12, 2021) - Liv, the company dedicated to getting more women on bikes, today introduced the Liv Relay MIPS and Liv Path MIPS helmets featuring clean, stylish designs that prioritize safety and comfort. The Liv Relay MIPS was designed for road riders and bike commuters, while...
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August 12, 2021
‘La Vuelta Virtual’ Racing Series #1 – Fight for the Red and Green starts Aug 15th on ROUVY
August 12th, 2021 - Starting this Sunday, the global cycling community is invited to compete virtually on the official, real-life race courses of the 2021’ Vuelta a España, just like the pros. Following the announcement of its official, multi-year partnership with La Vuelta and presenting “La Vuelta Virtual”, ROUVY is...