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January 14, 2026

Belgian Waffle Ride Renews Partnership with Neversecond as Official Performance Nutrition Partner

Encinitas Calif. (January 14, 2026) /ENDURANCE SPORTSWIRE/ — The Belgian Waffle Ride (BWR), the world’s original and most iconic unroad cycling event series, is proud to announce that Neversecond will once again serve as its Official Performance Nutrition Partner, continuing a partnership that reflects the evolution of both the sport of gravel...

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January 9, 2026

Belgian Waffle Ride Names KENETIK Official Ketone Partner of the BWR Series

Encinitas, CA – January 2026 /ENDURANCE SPORTSWIRE/ - Belgian Waffle Ride (BWR), North America’s most demanding and irreverent unroad cycling series, today announced KENETIK as the Official Ketone Partner of the BWR Series for the 2026 season. The partnership brings advanced ketone science to athletes across all U.S.-based BWR events, supporting sustained endurance,...

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January 8, 2026

Fuel Goods and FLOW Formulas Welcomes Professional Ultra Runner Hillary “Hilly Goat” Allen as Sponsored Athlete

January 8, 2026 /ENDURANCE SPORTSWIRE/ - Fuel Goods, the inclusive sports nutrition platform built to simplify fueling, is proud to announce the sponsorship of professional ultra runner Hillary Allen, widely known in the trail running world as Hilly Goat. This partnership is supported in collaboration with women-led nutrition brand Flow...

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January 8, 2026

RunSignup Reports Record Growth in 2025

Moorestown, NJ — [January 8, 2026] /ENDURANCE SPORTSWIRE/ - RunSignup, the leading registration and technology provider for endurance events, nonprofit fundraising, and ticketed experiences, today released its 2025 Year in Review, highlighting another record-breaking year of growth, innovation, and customer success. In 2025, RunSignup helped event organizers process $650 million...

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