Latest Pro Cycling News
April 25, 2022
ShowcasedThe Feed is the Official Membership Benefit Provider of USA Cycling
Broomfield, Colo., April 25th, 2022 /ENDURANCE SPORTSWIRE/ – The Feed and USA Cycling are excited to announce their new partnership, as The Feed becomes an Official Membership Benefit provider to USA Cycling members. The Feed’s online marketplace offers over 250 top brands like Maurten, Clif Bar, Honey Stinger, and USWE and...

April 25, 2022
Life Time Sea Otter Classic Boosts Monterey County Economy
MONTEREY, CA/ENDURANCE SPORTSWIRE/ – A recent study of 2022 Sea Otter Classic attendees reveals the event’s significant economic impact on Monterey County. Spending associated with the Sea Otter Classic accounted for $71,896,388 in direct and indirect expenditures. “The Life Time Sea Otter Classic is an important event for the cycling industry...
April 23, 2022
Why Cyclists Can Handle Heat Better Than Runners
A team of Spanish researchers coordinated by David Barranco-Gil of the Universidad Europea de Madrid pooled eight years of data from 74 world-class cyclists (48 men and 26 women) and asked a simple question: how does air temperature affect performance? The answers offer some useful insights about the differences between...
April 22, 2022
Armed Thieves on MTB Trails ‘Alarming’ CA Police
A rash of recent bike robberies in the Oakland and East Bay areas has cyclists and police on high alert. Masked individuals have robbed victims at gunpoint in five possibly related incidents in Oakland, Calif.’s East Bay area since late March, local news has reported. GearJunkie

April 22, 2022
SPEC PR Joins 2022 California Coast Classic Bicycle Tour + Arthritis Challenge Experience, Presented by Amgen
LOS ANGELES – April 22, 2022 /ENDURANCE SPORTSWIRE/ – The Arthritis Foundation has signed SPEC PR, a public relations agency specializing in outdoor recreation and cycling, to spearhead public relations for its leading annual fundraiser, the California Coast Classic Bicycle Tour + Arthritis Challenge Experience, presented by Amgen. The award-winning...
April 22, 2022
Infinit Nutrition Canada Rebrands as Gruppo
APRIL 22 2022 /ENDURANCE SPORTSWIRE/ Windsor, Ontario - Gruppo Nutrition, formerly Infinit Nutrition Canada, has announced the availability of their sport-specific triathlon, running, cycling, and strength-conditioning nutrition throughout both Canada and, now, the United States. "Our prior license agreement with Infinit only allowed for the sale of our product in...
April 21, 2022
Trek buys 21 Florida based stores as retail landscape continues to change
It has been reported that Trek Bicycle Corporation has purchased 21 Orlando, Florida-based stores which make up the David’s World Cycle group. Bizjournals.com reports that an April 8th email from owners David and Yvette Sanborn, to customers, confirmed the transaction, with the David’s World Cycle’s website also addressing their customers...

April 21, 2022
Lizard Skins Re-Launches Old Favorite: The Lever Grip
American Fork, Utah (March 21, 2022)/ENDURANCE SPORTSWIRE/ – Lizard Skins, long renowned for focusing on rider contact points and protecting your bike, has just reintroduced one of their earliest products: a new take on an old favorite, now called the DSP Lever Grip. Plus it’s considerably improved from the original, which...
April 21, 2022
GT Bicycles Malverns Classic Partners with Facets Marketing
/ENDURANCE SPORTSWIRE/ – The GT Bicycles Malverns Classic, the United Kingdom’s largest and longest-running mountain bike festival, is proud to announce its partnership with Facets Marketing, a specialised firm dedicated to offering a full consortium of marketing solutions to cycling events and outdoor brands. This new alliance will enable the...

April 21, 2022
Racecheck and eventrac Ramp Up Reviews
/ENDURANCE SPORTSWIRE/ – The exciting growth of the Racecheck review platform continues, with this latest announcement of an API integration with eventrac - the first partnership of its kind for the industry. Connecting a Racecheck account with eventrac will enable users to benefit from eventrac’s inbuilt email service to schedule...