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Cycling
August 3, 2020
GU Energy Labs Launches Boon: A Line of Healthy Snacks for Daily Life
Berkeley, Calif. — Aug. 03, 2020 — The creators of GU Energy Labs are launching Boon, a line of nutritious Stroopwafels and Almond Butters made for daily life. These wholesome, delicious, healthful snacks nourish the body during The Time Between— for lives in motion who still want to eat purposefully...
August 3, 2020
Herbalife Nutrition Cancels 2020 Herbalife24 Triathlon, 5k and Bike Tour Event
LOS ANGELES (August 3, 2020) - Herbalife Nutrition (NYSE: HLF), a premier global nutrition company, today announced it is canceling the 2020 Herbalife24 Triathlon Los Angeles, 5k and Bike Tour which had been scheduled for October 25, 2020. Herbalife Nutrition plans to hold a 2021 event on May 16, 2021. “We...
August 3, 2020
Colorado Classic publishes its COVID Mitigation Plan hoping to support other event organizers and riders
Denver, CO (August 3, 2020) —Despite cancelling its own event due to increased concerns around a spike in new COVID-19 cases nationwide, the Colorado Classic today published its COVID Mitigation Plan in the hope it will offer assistance to other event organizers, teams and riders as the sport continues to...
July 31, 2020
haku Rolls Out Innovative Fitness Wearables Integration
haku, the unparalleled technology partner leading innovative solutions for the endurance industry, has announced the rollout of its fitness wearables integration with top brands - including Fitbit and Garmin - aiming to provide the absolute best participant experience during virtual events. Being the only technology provider to have advanced event...
July 30, 2020
ElliptiGO Bike for Humanity II with Bill Walton and Friends Sets Participation Records
SAN DIEGO, Calif. (July 30, 2020) – ElliptiGO Inc., creator of the world’s first elliptical bicycle, is proud to announce that the ElliptiGO Bike for Humanity II cycling event with Bill Walton and Friends (www.bikeforhumanity.com) held on Saturday, July 25th, 2020 set records for participation. More than 1,700 riders from...
July 30, 2020
It’s time to compete in the Clásico El Colombiano!
The Clásico El Colombiano is a cycling event with a long history in Antioquia, Colombia, which performs competitions in different modalities, combining categories for professionals and amateurs. It is organized by the Classic Foundation of Executives El Colombiano, whose main purpose is to improve the social, educational, cultural and sporting...
July 30, 2020
Gran Fondo National Series Launches Solo Fondo Asheville and Asheville Driveway Challenge
(Gettysburg, PA) – Gran Fondo National Series has announced details of a new Solo Fondo Asheville cycling event to be held in Asheville, North Carolina on August 22-23, 2020, along with Driveway Challenges athletes can participate in from any location during the same weekend. These formats replace the in-person, mass-start...
July 30, 2020
Addaday Strengthens Executive Team with Addition of Industry Veterans
SANTA MONICA, Calif., Jul. 30, 2020 – Addaday, a world leader in injury prevention and recovery technology, announced today the appointment of Ryan Dolan as Chief Marketing Officer and Russell Coillot as Director of Specialty Run. In addition, Hugh Williams, previously Chief Marketing Officer, will take the reins of the...
July 30, 2020
Soft As A Grape Adds Style And Comfort To Face Masks With New Threadless Sequin Designs
CAPE COD, MA (July 30, 2020)— Soft As A Grape, a leading beach lifestyle clothing brand, is introducing threadless sequin-embellished face masks. As the world adopts face masks into its daily uniform, Soft As A Grape steps in to help bridge the gap between style and safety. The Cape Cod-...
July 29, 2020
iFit Connected Fitness Now Streaming Jordan Walking Tour Series
LOGAN, Utah — iFit, the leading interactive, connected fitness platform, is now streaming its Jordan Walking Series, a seven-part tour. Like all of iFit’s award-winning workouts, the incline, decline and speed automatically adjust on iFit-enabled treadmills — such as NordicTrack and ProForm — to match the terrain of the actual...
July 29, 2020
Elite Launches the Direto XR
FONTANIVA, ITALY — Elite is proud to release the latest addition to their indoor trainers: the DIRETO XR. A natural evolution of the best-selling Direto and Direto X, the DIRETO XR promises to be the ideal home trainer to complete a cyclist's setup with a ready-for-use, accurate and powerful tool...
July 29, 2020
BOCO Gear Releases X Performance Face Mask Collection for Athletes
Boulder, CO - July 29, 2020. BOCO Gear, the industry leader in custom performance gear and accessories, releases BOCO X Performance Mask, an updated, lighter version of the original BOCO Face Mask specifically designed to fit the needs of athletes. Constructed of two layers of durable knit performance fabric, the...
July 29, 2020
iKOR Labs Adds Daily CBD Capsule to its Offering
July 29, 2020. Boulder, CO – iKOR Labs, the Boulder-based producer of industry-leading hemp oil/CBD (cannabidiol) products, announces the addition of the iKOR Daily Capsule to it’s growing line. Providing the same benefits as the Daily Extract, the iKOR Daily Capsule is a clean, natural source of recovery-enhancing hemp extract....
July 28, 2020
Rochester Cyclocross – Cancelled For 2020
Rochester, N.Y. USA (July 28, 2020) - Rochester Cyclocross, originally scheduled for September 26th & 27th, will be postponed until 2021 due to the continued impact of the COVID-19 coronavirus pandemic. Full Moon Vista Bike & Sport, Monroe County and the City of Rochester are looking forward to welcoming the...
July 28, 2020
USABA Names Molly Quinn as New Chief Executive Officer
COLORADO SPRINGS (July 28, 2020) –The United States Association of Blind Athletes (USABA) is pleased to announce the addition of Molly Quinn as the association’s new Chief Executive Officer. Quinn comes to USABA with over 20 years of progressive experience in sales, sports marketing, and philanthropy. Prodigy Search, a national executive...
July 28, 2020
RunSignup | GiveSignup Announces One-Day Fall Cram Session to Prepare Races for an Unprecedented Season
Moorestown, NJ – RunSignup | GiveSignup is hosting a Fall Cram Session on August 25, 2020 for race directors, timers, and nonprofits. The one-day, online educational session for race has a simple goal: reviewing as much information as possible to help the industry plan for a successful fall season amidst...
July 28, 2020
TrainingPeaks Announces Keynote Speakers for 2020 Endurance Coaching Summit
Boulder, Colo., July 28th, 2020 — TrainingPeaks, a global leader in providing smart and effective digital training solutions for athletes and coaches, today announced keynote speakers and a growing list of presenters for the 2020 Endurance Coaching Summit (ECS), hosted virtually for free November 17th-19th. This year’s summit spotlights Keynote...
July 28, 2020
A new era of virtual event technology has emerged with haku’s Virtual Suite of Products
To meet the rising demand for virtual event experiences, the leading event technology partner, haku, has created a Virtual Suite of Products that encompasses innovative solutions being used to power the most successful virtual events in the industry. haku’s Virtual Suite of Products separates itself from other event platforms by...
July 25, 2020
MOXiLIFE Nutrition™ and Gritty2gether Connecting Female Athletes
Scottsdale, Arizona - (July 25, 2020) – MOXiLIFE Nutrition™ announces a sponsorship with the fast growing female athlete community platform; Gritty2gether, the latest ‘brainchild’ of Angela Naeth: Pro Triathlete and founder of the all-women’s team Iracelikeagirl. Gritty2gether is connecting women with endurance sport interests like triathlon, cycling, and running to connect,...
July 24, 2020
Taylor Phinney and Bike Industry Friends Offer a Bike Giveaway to Benefit The Davis Phinney Foundation For Parkinson’s
Louisville, Colo.— World-class cyclist Taylor Phinney and the Davis Phinney Foundation have joined for an exciting fundraising opportunity to advance programs and research to help people and families with Parkinson’s to live well today. The foundation recognizes that this is a challenging year for cycling, running and other sporting events....
July 24, 2020
RunSignup Announces Corral Management for Social Distancing
July 24, 2020 – Moorestown, NJ – RunSignup announces its advanced corral time management system to support the social distancing needs of on-site running and cycling events. The latest release of RunSignup’s corral management system supports events who are adjusting their approach to meet the regulatory and industry demands for...
July 24, 2020
MOXiLIFE® Launching the First “Gut Healthy” Electrolyte drink
Scottsdale, Arizona - (July 24, 2020) – MOXiLIFE Nutrition™ is launching August 1st the first gut healthy electrolyte drink mix, as MOXiLyte™ Concentrate Electrolyte drink mix. The scientific community is building the bridge as to how a healthy gut can not only elevate your immune system and cognitive function, but also...
July 23, 2020
USA Triathlon Joins Fellow U.S. Olympic & Paralympic Governing Bodies to Launch “Giving Games”
COLORADO SPRINGS, Colo.— USA Triathlon today teamed up with several U.S. Olympic and Paralympic National Governing Bodies (NGBs) to announce the launch of Giving Games, an effort to support and sustain U.S. sports organizations and their athletes on their journey to the postponed Tokyo Olympic and Paralympic Games in 2021....
July 23, 2020
Barry Bonds, Gates Corporation, FirstBank, VF Corporation, Zwift join Colorado Classic’s effort to financially support women cyclists, even when racing is cancelled
Denver, CO (July 23, 2020)— Legendary baseball star Barry Bonds, Gates Corporation, FirstBank, VF Corporation, and Zwift are the latest to clip in or step up to support the Colorado Classic in their effort to support female professional cyclists during a time when most racing opportunities have been cancelled or postponed....
July 23, 2020
New Roll Massif Challenge Offers a 90-Day Cycling Challenge with Short- and Long-Course Routes, Weekly Prizes, and Grand Prizes
Boulder, Colorado, USA — July 23, 2020 —Roll Massif, producer of 8 iconic Colorado cycling events including Elephant Rock, Copper Triangle, and Tour of the Moon, announces the Roll Massif Challenge, a new virtual cycling event series designed to offer a fun and engaging way to ride more this fall....
