ACTIVE is Proud to be the Exclusive Event Technology Partner for the Standard Chartered Hong Kong Marathon
Dallas – Jan. 19, 2016 – ACTIVE Network®, the premier global marketplace for activities and events and the industry’s leading provider of data solutions, today congratulates Hong Kong Amateur Athletic Association and the more than 70,000 people who participated in the 2016 Standard Chartered Hong Kong Marathon (SCHKM) this past weekend. This is the largest participatory sporting event in Hong Kong. ACTIVE is honored to be the exclusive event management technology partner for this marquee event and is thrilled with the success of the race.
Celebrating its 20th year, the SCHKM has grown from 1,073 participants in 1997 to over 74,000 in 2016, and is now a rush sell-out event. With participants registering for the marathon at a different time than people registering for the half marathon and other related events on race day, registration management becomes even more complicated. As one of the most popular events in the Asia-Pacific region, SCHKM holds three fast-paced, first-come, first-served “rush” sales periods to register more than 70,000 participants. The robust, cloud-based ACTIVEWorks® Endurance platform was chosen for the second year due to ACTIVE’s proven ability to handle the world’s highest load events that sell-out very quickly, and for ACTIVE’s trusted infrastructure to securely process race payments and data. With so many participants, it’s critical that the online registration process runs smoothly, and that every entrant has an easy-to-use experience from signing-up for their race to receiving a timely and accurate confirmation of the entry.
“ACTIVE has worked with other major marathons from around the world and was able to share with us their experience and best practices,” said Dennis Ng, executive director of the Hong Kong Amateur Athletic Association. “ACTIVE offers a wide breadth of event management and data insights solutions that enable us to effectively manage an event of our size, especially with the staggered registration process we employ. For us, ACTIVE is a true partner. We’re thrilled with the success of our 2016 event and look forward to 2017.”
The Standard Chartered Hong Kong Marathon has become a signature international sporting event, recognized as a Gold Label Road Race by the International Association of Athletics Federation, and was recognized as a “Brand Hong Kong Event” by the Hong Kong Special Administrative Region Government.
“We have seen tremendous growth in the Standard Chartered Hong Kong Marathon event over the past two decades. It is one of the most highly-sought after events in Asia, with tens of thousands of potential participants rushing to their computers, tablets and mobile devices as soon as registration opens to secure a confirmed entry for race day,” said Sam Renouf, general manager for sports at ACTIVE Network. “ACTIVE’s technology platform was built for events like this. We’ve invested heavily over many years to achieve best-in-class reliability and security of our infrastructure, and we are pleased to be able to handle registration and payment processing for iconic events like the SCHKM. We look forward to working with the Hong Kong Amateur Athletic Association again in 2017.”
About ACTIVE Network
ACTIVE Network® is the leading global marketplace for activities and events, connecting participants and activity organizers, while offering unparalleled business intelligence through our industry-leading data solutions and insights platform that helps organizers drive increased participation and revenue. ACTIVE Network annually processes nearly 100 million registrations and more than $3B in payments for over 47,000 organizers and 200,000 activities and events worldwide. Our enterprise-level ACTIVEWorks® platform offers organizers leading-edge SaaS technology that streamlines the administration of activities and events. Our ACTIVE Network Activity Cloud® platform combines data analytics and business intelligence tools to provide actionable insights that help organizers better manage their events and increase participation. Founded in 1999, ACTIVE Network is headquartered in Dallas, Texas with offices throughout North America, Europe, Asia and Australia. For more information, please visit ACTIVEnetwork.com and follow us on Twitter.
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